5 Titles That Changed The Game At E3

E3 has quickly become the world’s premiere video game conference where the top developers in the industry hock their wares and prime the public for releases on the horizon. It’s also no surprise that the event has become such a phenomenon. The gaming industry was worth a staggering $99 billion in 2016 and a study reported that there are now nearly 2 billion people who play video games around the world.

So, what does E3 mean for the partnership marketing industry? It means tons of chances for incredible brand exposure and unique opportunities to integrate with properties that target a specific and brand-focused market.

Let’s take a look at 5 gaming titles that were either announced or updated at the conference. Each one of these games offers an abundance of partnership potential that your brand could be the beneficiary of.

Want to read up on even more gaming opportunities? Head over to MarketingPartnerships.com… A basic profile is free!


CALL OF DUTY: WWII | Activision

(November 3, 2017)

cod

One of the most iconic and successful video game franchises of all time returns to it’s roots in the past with CALL OF DUTY: WWII. The new game, coming fall 2017, looks to redefine World War II for a new gaming generation. The CALL OF DUTY franchise has a history of extensive partnerships with brands like Frito-Lay, Pepsi, Jeep, Uber and more. Read more here.

SUPER MARIO ODYSSEY | Nintendo

(October 27, 2017)

mario odyssey

Nintendo had one of the most exciting E3’s out of all of the major developers by announcing a whole host of new games for their new console, the Nintendo Switch. One of the most intriguing of those announcements is SUPER MARIO ODYSSEY, which gives players a whole host of new abilities to use with the beloved character. The Mario brand is great for kid-friendly promotions, as proven by tie-ins with companies like Frito-Lay and Yogurtland. Read more here.

ASSASSIN’S CREED ORIGINS | Ubisoft

(October 27, 2017)

assassins

As the 10th installment of ASSASSIN’S CREED (which expanded into movie theaters late last year as well), some were worried that the nearly decade long franchise had run out of steam. The gameplay of ASSASSIN’S CREED ORIGINS shown at E3, however, did much to assuage those fears. Boasting new mechanics and a gorgeous, violent setting, brands in the alcoholic beverage, CPG or electronics industries could fit in perfectly. Read more here.

ANTHEM | Electronic Arts (EA)

(Q4 2018)

athem

One of the announcements that drew the most buzz was Bioware’s (EA) ANTHEM. Gameplay video showed a game with beautiful graphics and a seemingly incredible open world. Drawing comparisons to Activision’s DESTINY, ANTHEM will feature multiple large updates of downloadable content so the partnership window will extend well past its initial release date. For more on ANTHEM, click here.

MARVEL’S SPIDER-MAN | PlayStation

(Q1/Q2 2018)

spiderman

Lastly, we have Sony Interactive Entertainment’s SPIDER-MAN. Another game that revealed gameplay footage during the conference, this game will feature a Spider-Man more dynamically playable than in any game he’s been in before. Click here for more.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Find out more about these gaming titles and over 1,000 other marketing opportunities, visit:

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75 Entertainment Partnerships in 30 days… Here’s a top-line of some of the movie partnerships so far.

Less than 30 days into Summer and we have already tracked (and added) over 75 entertainment promotions to the MarketingPartnerships.com partnership database. This Summer is going to be a record breaker for the partnership community.  

Ever since JAWS created the idea of the Summer Movie Blockbuster, brands have been bringing their consumers closer to these movies through marketing partnerships and promotions. Here are 6 partnerships kick-starting the Summer for Marvel’s GUARDIANS OF THE GALAXY 2: VOLUME 2, Paramount’s BAYWATCH and Disney’s PIRATES OF THE CARIBBEAN; DEAD MEN TELL NO TALES.

GUARDIANS OF THE GALAXY: VOLUME 2

Doritos:

Marvel Entertainment also got together with Doritos for the “Choose Your Guardian” promotion and giveaway that celebrated the release of GUARDIANS OF THE GALAXY VOL. 2 in theaters.

Fans could visit a webpage and select one of the five Guardians of the Galaxy to begin their Doritos adventure. After doing so, they could use the code on specially marked Doritos products for a given amount of entries on the website. Each Guardian selected had a number of different prizes for entrants to win.

As more codes were entered per Guardian chosen, more and more valuable prizes were unlocked to win. Some of the grand prizes included trips to Las Vegas, a music festival in Chicago, studio tours, a Ninja Warrior experience, a trip to San Francisco, a Treesort Experience and more.

The partnership also included six exclusive character-focused mini featurettes.  Click here for more information.

Geico:

To support the release of GUARDIANS OF THE GALAXY VOL. 2, Marvel and Geico teamed up for a cross-promotional ad. The digital and TV spot featured the insurance company’s fan-favorite mascot Gecko teaming up with one of the characters from the film to save customers money on car insurance.  Click on the above image for more information!


 

BAYWATCH

Sprint:

Paramount Pictures and Sprint partnered to celebrate the theatrical release of BAYWATCH. The promotion included a television spot in which Sprint introduces the “Unlimited Lifeguard”, promoting the wireless carrier’s unlimited plans with themes of the film.

Watch the TV Spots online in the MarketingPartnerships.com Screening Room or click here for details on the partnership!

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Under Amour

Paramount Pictures also partnered with Under Armour teamed up for a multi-faceted partnership to promote the theatrical release of BAYWATCH. The partnership included a new line of film-inspired apparel, which included swimwear as well as men’s and women’s tee-shirts.

Additionally, the athletic wear brand created the “Under Armour + BAYWATCH Challenge” for its mapmyfitness mobile app. Users who logged 20 workouts between April 30, 2017 and May 31, 2017, were eligible to win a trip for two to Santa Monica, CA. Workout durations could not be less than 20-minutes and could not exceed four-hours, with a maximum of two qualified workouts per day. The app awarded users for reaching various milestones throughout the challenge including the first and tenth workout.

One user was randomly selected to receive the grand prize which consisted of a three-night trip for two to Santa Monica, a Pacific Ocean sunset dinner cruise and $500 spending money.


It’s going to be a Blockbuster Summer for entertainment partnerships!!

And if you are a VIP Member on MarketingPartnerships.com, you can view all of these additional partnership activities.  Just log in and start clicking away.  If you are not a VIP Member, you need to see what you are missing!  Each partnership includes information about the partnership, timing and a sample of the creative activation involved.  If there are TV Spots, you can find these spots on the site as well.  By the way, VIP Membership is only $495/year!

ALIEN: COVENANT | Audi (20th Century Fox/Theatrical)
CANDY CRUSH | Moschino (King/Gaming)
CAPTAIN UNDERPANTS: THE FIRST EPIC MOVIE | Scholastic, Sun-Maid, Tampico (AARP/Non-profit)
CARS 3 | Autotrader.com (Walt Disney Studios/Theatrical)
CHILDREN’S MIRACLE NETWORK | Costco (Children’s Miracle Network Hospital/Non-Profit)
CHRIS JANSON | Waffle House (Warner Music Nashville/Music)
CMT AWARDS | Havertys (CMT/Location Based Entertainment)
DIARY OF A WIMPY KID: THE LONG HAUL | Color Me Mine, Six Flags, TCBY (20th Century Fox/Theatrical)
DESPICABLE ME 3 | Kellogg’s, Tic-Tacs (Universal Pictures/Theatrical)
KING ARTHUR: LEGEND OF THE SWORD | Men’s Health, UberEATS, VisitBritain, Wahoo’s Fish Taco
KINGSMAN: THE GOLDEN CIRCLE | Old Forester Bourbon (20th Century Fox/Beverage)
LEGOLAND | Extended Stay America (Merlin Entertainments/Location-Based Entertainment)
MARIO KART 8 DELUXE | McDonald’s (Nintendo of America/Gaming)
OTTER POPS | LA Zoo, OKC Zoo (The Jel Sert Company/Brand)
PLAYBOY | Indian Motorcycle (Playboy Enterprises/Brand)
TALBOTS SUMMER BOOK CLUB | Talbots (Penguin Random House/Brand)
SNATCHED | Moovit, Palm Beach Tan, Rue La La, Schofferhofer Grapefruit  (20th Century Fox/Theatrical)
WONDER WOMAN | Cold Stone Creamery, Dr Pepper, Pinkberry (Warner Bros. Pictures/Theatrical)

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PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES

B&G Foods/Pirates Booty

In conjunction with the debut of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES in theaters, Walt Disney Studios and Pirates Booty teamed up for a partnership inspired by the film.

The program featured custom “Pirates”-themed packaging for the Pirate’s Booty brands as well as a number of activities and adventures inspired by the film.

On the Pirate’s Booty website and social media channels, these activities promoted by the hashtag “#piratesbooty” included arts and crafts, special recipes and more.

Dave and Busters

Walt Disney Studios also tied in with Dave & Buster’s to celebrate the release of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES. Customers could play three movie themed games, Disney Crossy Road, Treasure Quest, and Deadstorm Pirates for free with the same day purchase or reload of a $10 Power Card.  Check out the TV Spot as well!


On behalf of the team at The L.A. Office, thanks for reading.

We’re excited about the Summer and looking forward to keeping you connected to the activities hitting the partnership marketing community.  Be sure to check out MarketingPartnerships.com as this summer of blockbuster marketing continues!

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Upgrade to VIP and don’t miss the next big thing!   VIP Membership on MarketingPartnerships.com is only $495 per year and it provides unlimited access to the properties, people, partnerships driving the entertainment marketing community!

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  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,700+ Marketing Professionals

Thanks for reading and have a great Summer!