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10 Marketing Partnerships we love to talk about…

Everyone loves success stories, and at The L.A. Office, we love to talk about the partnerships that develop as a result of our events.  Here’s 10 out of the 100+ partnerships that were born at our Industry Insights Events.


MADAME TUSSAUD’S & Target 

As the first partnership born from our first event in 2006, we were thrilled to hear that Target and Madam Tussaud’s connected to bring Target’s mascot, Bullseye, into the New York location of Madam Tussaud’s.

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CMA & Cost Plus World Market

The Country Music Association and Cost Plus World Market teamed up to celebrate the 50th annual CMA AWARDS with a sweepstakes where one lucky winner won a trip for two to the award show and a Cost Plus World Market gift card valued at $1,000… more.cma_cpwm-1


Like what you see here? Make your own Partnership Marketing Success Story at the 2017 Industry Insights Summit (March 29-April 1, 2017)

Join us in Laguna Beach, CA and discover new trends, identify must-have marketing tactics, and build your partnership network in a casual, creative setting with top brand marketers!IIS16_Logo1.eps

Our exclusive event gets results by inviting only senior partnership marketers to attend. If this is you, we promise an experience that’s relaxed, engaging, focused on the future, and dedicated to helping you build successful partnerships.

Don’t miss out on the event that was built for the Partnership Marketing Community. Click here for additional information and request an invitation!


UNIVERSAL MUSIC GROUP & Marriott Rewards

Marriott International and Universal Music Group connected and launched one of our biggest event success stories. The partnership included exclusive performances by established and emerging recording artists, branded video series, social content, music downloads, ticket offers and… more.

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VH1 Save the Music & Universal Pictures’s SING

Entertainment companies and brands are turning up the heat with non-profits!  In celebration of Universal Pictures Holiday 2016 release of Sing, VH1 Save The Music Foundation is launching a national conversation to help spread the message about the importance of keeping music programs in schools. For every social media post #SingMovie Universal donated $1.00 for a maximum donation of $40,000 to four deserving schools.

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Paramount’s STAR TREK & Acer Computers

After Acer’s Marketing Exec spoke at the 2012 Summit, she said a few things that got the Paramount team going.  For the theatrical release of STAR TREK INTO DARKNESS, Acer launched a new product in sync with the release of the film. Additionally, consumers could pre-order the Aspire Touch Notebook and receive a STAR TREK … more.

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THE ELLEN SHOW & PlayMonster’s 5 Second Rule

Here’s a timely program that keeps growing and growing!  What started as a one-time integration,  PlayMonster’s 5 Second Rule  from  is now a highly anticipated segment on the THE ELLEN SHOW.  Celebrities from Sophia Vagara to…. more.

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Be sure to watch the ELLEN/5 Second Rule video too!


Denny’s & Warner Bros. Pictures THE HOBBIT (VIP Access)

When John Dillon (CMO of Denny’s Restaurants) spoke at the 2010 Summit, he never expected to walk away with a long-term partnership with Warner Bros. Pictures‘ THE HOBBIT. Check out the details (and TV spots) here.

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California Lottery & Warner Bros. Records

Warner Bros. Records together with The California Lottery partnered to create Warner Bros. Scratchers with select music artists from the Warner Bros. Records roster.

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THE ELLEN SHOW & BEHR Paints (VIP Access)

When BEHR Paints came to the Summit last year, everyone wondered what they could do with a paint company.  Well, Telepictures Productions’ THE ELLEN SHOW partnered with Behr Paint for a six-week digital series, “Grand Design with The Cousins,” which aired on The Ellen Network. The series featured design experts and HGTV stars, “The Cousins,” John Colaneri and Anthony Carrino… more.

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And so many great Brand + Brand connections happen too!

Delta Vacations & McDonald’s  (VIP Access)

We love when our event partners find ways to work together… especially when they are amazing brands.  McDonald’s together with Delta Vacations partnered to promote the annual McDonald’s MONOPOLY game contest with prize fulfillment as part of one of their largest prize pools ever.

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Fetzer Wines & Hormel Meats

After a chance meeting at our event in 2015, Fetzer Wines and Hormel partnered to bring their products together at retailers throughout the country.  They offered a $10 coupon when you purchase a Hormel Gatherings party tray.

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Marketers attend The Industry Insights Summit for great content and networking… everyone leaves with new relationships and opportunities.

What will you gain by attending the Summit?

  • Discover new trends within the partnership marketing community
  • Build up your partnership network with top-level executives
  • Identify must-have marketing tactics
  • Brainstorm potential partnerships with top brand marketers

Registration is limited to client-side brand and entertainment marketers.  Don’t miss out on the event built for the Partnership Marketing Community. Register today!

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MARKETING OPPORTUNITIES: DESPICABLE ME 3; “Let Freedom Sing!” in Nashville

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QUICK READ: Gru, Lucy, their adorable daughters, and the Minions return to theaters in June 2017. As the latest installment of the third highest-grossing animated film franchise, DESPICABLE ME 3 is sure to bring plenty of partnership opportunities for a wide array of brands.

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QUICK READ: Named as one of the top destinations to enjoy July 4th, Music City’s “Let Freedom Sing!” celebration continues to draw in thousands of people. With over 150,000 people at 2015’s festivities, expect several engaging partnership opportunities.

DIG DEEPER:  For more information on DESPICABLE ME 3MUSIC CITY JULY 4TH: LET FREEDOM SING or over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

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PARTNERSHIP UPDATE: Mario flies Southwest; Paramount’s MONSTER TRUCKS teams up with Golden Corral

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QUICK READ: Nintendo surprises Southwest Airlines passengers with Super Mario Maker for Nintendo 3DS and Nintendo 3DS XL. YouTube influencer iJustine also came aboard to help pass out Nintendo 3DS consoles.

 

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QUICK READ: Paramount’s MONSTER TRUCKS and Golden Corral offers sweepstakes to send a family of four to Los Angeles, Orlando, Two Harbors, or Galveston.

DIG DEEPER: For more information on Nintendo & Southwest Airlines, MONSTER TRUCKS & Golden Corral, or over 8,000 other partnerships, visit MarketingPartnerships.com. Depending on your membership level, details about this partnership may only be available this week. If you are a VIP Member, you have unlimited access to this partnership (and thousands more) anytime, anywhere. Only on: mpn_4in_horz

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PARTNERSHIP UPDATE: KIDZ BOP & LEGOLAND Florida; Amazon’s MOZART IN THE JUNGLE & Caruso

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QUICK READ: KIDZ BOP has been announced as LEGOLAND Florida’s Official Music Partner. The partnership also includes a KIDZ BOP recording of the park theme song, annual concerts by The KIDZ BOP Kids, co-branded videos, and the park’s performance venue will be named the “KIDZ BOP Theater.”

 

 

QUICK READ: The Grove Los Angeles transformed to host Amazon’s MOZART IN THE JUNGLE premiere party. The season three celebration spotlights …

DIG DEEPER:  For more information on LEGOLAND & Kidz Bop, MOZART AND THE JUNGLE & Caruso, or over 8,000 other partnerships, visit MarketingPartnerships.com. Depending on your membership level, details about this partnership may only be available for this week. If you are a VIP Member, you have unlimited access to this partnership (and thousands more) anytime, anywhere.  Only on:mpn_4in_horz