PARTNERSHIP UPDATE: Universal’s SING and Lady Gaga partner with McDonald’s and PepsiCo

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QUICK READ: Lady Gaga partners with PepsiCo to headline the Pepsi Zero Sugar Super Bowl LI Halftime Show, and to create a social media driven sweepstakes to send fans to the show.

 

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QUICK READ: SING and McDonald’s creates collectible Happy Meal toys of characters from the film for the McPlay app.

 

DIG DEEPER: For more information on Lady Gaga & PepsiCo, SING & McDonald’s, or over 8,000 other partnerships, visit MarketingPartnerships.com. Depending on your membership level, details about this partnership may only be available this week. If you are a VIP Member, you have unlimited access to this partnership (and thousands more) anytime, anywhere. Only on: mpn_4in_horz

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