Entertainment companies and CPG companies have been executing successful marketing partnerships for decades. The relative ease and flexibility for on-pack programs, as well as having matching target demos, for the most part, have made these relationships extremely beneficial to both parties.
With that being said, let’s take a look at 4 different CPG partnerships that were executed this winter, starting the new year off with a bang! Note: More information on these four programs and over 8,000 (!) more can be accessed with a VIP Membership on MarketingPartnerships.com. Come visit us today!
FOR HONOR | Death Wish Coffee
Ubisoft – Gaming
Death Wish Coffee has the strongest coffee in the world. That made them perfect partners for Ubisoft’s latest hack-and-slash release FOR HONOR, that pits warriors from different eras against each other in a battle to the death. Check out how on-pack art was used to drive consumers to an engaging sweepstakes here.
DREAMWORKS ANIMATION SERIES | Stonyfield Farms
DreamWorks Animation – Television (Online)
As DreamWorks Animation enters the video on-demand space, it has provided a whole host of new properties to find marketing partnerships for. Stonyfield Farm was able to incorporate the new DreamWorks Animation shows into an on-pack program, spanning multiple product lines. Read more here.
MONSTER TRUCKS | Joy Cone
Paramount Pictures – Theatrical
One of Paramount Pictures’ bigger releases this January was MONSTER TRUCKS. Joy Cone used its large, colorful packaging to leverage an on-pack sweepstakes and T-Shirt giveaway. Read and see more here.
ASSASSIN’S CREED | AriZona Beverages
20th Century Fox Films – Theatrical
20th Century Fox partnered with partnership marketing newcomer AriZona Beverages to promote ASSASSIN’S CREED. For its first partnership with a major motion picture studio, AriZona Beverages created three limited edition collectible cans and a sweepstakes, which fans could enter online. Click here for more.
Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.
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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!
Digital Marketing & Membership Supervisor
The L.A Office
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