The 2017 GRAMMY Awards once again took February by storm with amazing performances, a bit of drama and more than enough controversy, but today we’re focusing on five partnerships surrounding the event.

Many of these brands have been partners with The Recording Academy for several years running.  It’s always exciting to see what fresh takes each brand has year to year.  Note: More information on these five programs and over 8,000 (!) more can be accessed with a VIP Membership on Come visit us today!



The Aflac Duck joined the show as a production assistant and shared videos and live updates of its experiences throughout the night on Facebook, Twitter and Instagram. Check out how else Aflac leveraged this partnership here.



Bulova’s and The Recording Academy partnered to create a custom, GRAMMY-inspired watch that uniquely synergized the integrity, artistry and craftsmanship synonymous with both iconic brands. Learn more here.



As the official sound partner of the GRAMMYs, JBL has used its VERTEC™ line array systems as the sound reinforcement system of choice for the GRAMMY® telecast. Read and see more here.



The collaboration included a three-minute commercial featuring pop star Carley Rae Jepson, hip hop artist Lil Yachty remaking Rob Base and DJ E-Z Rock’s 1988 track “It Takes Two.” Click here for more details and to watch the spot.

Westwood One


The “Westwood One Backstage Live at the GRAMMYs” weekend featured performances by Train, Marian Hill and Ocean Park Standoff and aired from the Staples Center in Los Angeles. Click here for more.

Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on

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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!



Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office

Dig deeper into these partnerships!  Depending on your membership level, details about these partnerships may only be available for this week. If you are a VIP Member, you have unlimited access to these partnerships (and thousands more) anytime, anywhere.  Only on:mpn_4in_horz