With experiential activations taking over the marketing world, location-based entertainment opportunities are flooding the industry, giving brands access to a multitude of hands-on experiences to enhance their exposure and influence on their consumers.
Location-Based Entertainment allows interaction with not only the product, but also with the environment, creating a deeper connection and experience for them to walk away with. Considering the immense amount of messaging and advertising that is produced today, it’s important to offer more than just a product. Appealing to multiple senses, the following four location-based entertainment opportunities provide the potential for vast exposure for you and your brand.
Campari launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2015, Negroni Week grew from more than 100 participating venues to more than 3,500 participating venues around the world and exploded on social media. In 2016, more than 6,000 venues from 44 countries around the world mixed their favorite Negroni variations and raised nearly $400,000 for charitable causes, making it the biggest fundraiser in the global spirits industry. The first day of Negroni Week, there was a #NegroniWeek tweet every 30 seconds!
CMA MUSIC FESTIVAL
(COUNTRY MUSIC ASSOCIATION)
The annual 4-day CMA Music Festival in Downtown Nashville is unlike any other. More than 87,000 people per day will attend this year’s CMA Music Festival, the largest Country Music festival in the U.S.. With 11 stages and over 400 artists performances, this is THE event for Country Music’s biggest artists…and biggest fans. The festival is also filmed and documented by ABC Television for a two-hour television special. Last year’s special generated over 5.19 million viewers with ratings of 1.2/4, and official partners have the opportunity to be part of that broadcast.
REVOLUTION GALACTIC ATTACK VIRTUAL REALITY COASTER
This cosmic experience on The New Revolution introduces the first time augmented reality has ever been offered on a virtual reality coaster. The complex gameplay puts you in control of your ride to shoot targets and make key decisions that affect your score.
Powered by Oculus, you’ll be wearing Samsung Gear VR headsets, making you able to see your surroundings and your friends sitting next to you. An army of flying alien drones will be attacking your spaceship with lasers and light missiles before you make it to the mothership. Turn your head during the ride to position your bulls-eye over the enemies to fight back and score points!
Owned by Merlin Entertainments, the leading name in location-based, family entertainment, LEGOLAND is an interactive, hands-on experience for families with children 2-12. Each LEGOLAND is bursting with interactive family rides, live shows, building workshops, and amazing attractions, including awe-inspiring Miniland areas reflecting iconic buildings and attractions from the Resort location – all built using the iconic LEGO® brick. Locations include: LEGOLAND Billund, LEGOLAND Windsor, LEGOLAND California, LEGOLAND Deutschland, LEGOLAND Florida, LEGOLAND Malaysia, & LEGOLAND Dubai.
On behalf of the team at The L.A. Office, thanks for reading.
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