Wendy’s sets off on MARCH MADNESS road trip; Pepsi and EMPIRE continue to blur fiction and reality with renewed partnership


QUICK READ: It’s Phoenix or bust for Wendy’s! The QSR chain kicks off its partnership and title as the Official Hamburger of the NCAA with the Drive to the Final Four.



QUICK READ: Pepsi continued its partnership with FOX’s TV show, EMPIRE, for the series’ third season, which will bridge art, music and pop culture. The partnership gives fans a deeper glimpse into their favorite family drama with new and immersive content and real-life experiences.

DIG DEEPER:  For more information on MARCH MADNESS and Wendy’s, EMPIRE and Pepsi or nearly 8,000 other partnerships, visit MarketingPartnerships.com. Depending on your membership level, details about this partnership may only be available for this week. If you are a VIP Member, you have unlimited access to this partnership (and thousands more) anytime, anywhere.  Only on:


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