Recent theatrical hits have continued to shine in Home Entertainment releases this past quarter. With these come a variety of promotions, and we’ve rounded up five different titles and partnership examples from 2017 Q1. Note: More information on these programs and over 8,000 (!) more can be accessed with a VIP Membership on MarketingPartnerships.com. Come visit us today!
Jack Reacher: Never Go Back
Paramount teamed with entertainment news website TheHDRoom on a sweepstakes. One grand prize winner got to take home the Best Buy exclusive Blu-ray combo steelbook, a bag and the Jack Reacher short story “Everyone Talks” autographed by author Lee Childs. Two runner-ups received the Best Buy exclusive 4K Ultra HD Blu-ray steelbook combo. Fans entered at TheHDRoom.com.
Learn more about this partnership here.
Fred Meyer grocery stores offered a promotion where customers could purchase the DVD or Blu-ray/DVD/Digital copy combo pack on sale and receive free snacks that included a free bag of SkinnyPop Popcorn and free Kraft Macaroni & Cheese Shapes item.
More details about this program here.
Disney and iHeart joined forces with a sweepstakes where fans could enter to win a Moana Blu-ray/DVD set and Mauna Loa Macadamia gift basket by entering on the KISS radio station website. Mauna Loa was also a partner for the animated film’s theatrical debut. For a limited time, the company featured Moana themed premium roasted macadamia nuts, along with a $1,000 shopping spree sweepstakes for fans.
More details here.
Fantastic Beasts and Where to Find Them
Warner Bros. and Woman’s Day magazine teamed give away a UV Digital HD copy of the movie to 25 lucky winners. Fans were prompted to visit the Woman’s Day website to sign up for a free issue of the magazine to be entered to win.
Learn more here.
Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.
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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!