SPIDER-MAN and Dell swing into action; CRUSH brings TRANSFORMERS: THE LAST KNIGHT fan-favorites to their brand

Dell Spider-man Inspiron

QUICK READ: Sony Pictures Entertainment and Dell teamed up to celebrate SPIDER-MAN: HOMECOMING, both in front of and behind the camera. The collaboration integrated Dell products into the film’s storyline along with a full-scale marketing and promotional campaign that included a TV spot, cinema, print, digital advertising, out-of-home placements and consumer engagement activations throughout the summer.



QUICK READ: Paramount Pictures and CRUSH teamed up for the June theatrical release of TRANSFORMERS: THE LAST KNIGHT. The national partnership was supported with co-branded point-of-sale displays and custom packaging (cans, 12 pack wraps, 20oz bottles, 2L bottles) across four different flavors of CRUSH, each flavor featuring a different film character: Optimus Prime, Bumblebee, Megatron, and Barricade.

DIG DEEPER:  For more information on partnering with Sony Pictures Entertainment’s SPIDER-MAN: HOMECOMING and Dell, Paramount Pictures’ TRANSFORMERS: THE LAST KNIGHT and CRUSH or over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:



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