QUICK READ: Jessie J and M&M’S teamed up to give fans an interactive beatbox platform for fans to create their own beat with an animated Jessie J and M&M’S characters for a chance to unlock an exclusive preview of her new song “Real Deal”.
QUICK READ: GapKids took part in Lionsgate’s #ChooseKind movement, an educational program that focuses on teaching acts of kindness, acceptance and inclusion to third through sixth grade students, leading up to WONDER’s release. GapKids encouraged students to participate in the #ChooseKind T-Shirt Design contest. Students were challenged to create a visualization of what kindness and inclusion means to them as a design activity. Eight winning designs were produced and sold online and in select U.S. GapKids stores beginning on World Kindness Day, November 13, 2017.
DIG DEEPER: For more information on partnering with Universal Music Group’s Jessie J and M&M’s, Lionsgate Entertainment’s WONDER and GapKids or over 8,400 other partnerships, visit MarketingPartnerships.com: