Theatrical Partnerships to Get You And Your Brand in the Holiday Spirit


QUICK READ: In celebration of the theatrical release of A BAD MOMS CHRISTMAS, STX Entertainment and Amazon Alexa teamed up to create a magical holiday experience with the first-ever Alexa powered premiere. The intelligent personal home assistant joined the film’s Los Angeles premiere while snowflakes fell as saxophonist Kenny G played “Deck the Halls” and the device got quizzed by Santa.



QUICK READ: 20th Century Fox and Moet & Chandon partnered to celebrate the theatrical release of THE GREATEST SHOWMAN. The partnership included a sweepstakes in which fans had the opportunity to win one free ticket to the movie, courtesy of Fandango.

DIG DEEPER:  Learn more about STX’s A BAD MOMS CHRISTMAS & Amazon Alexa, 20th Century Fox’s THE GREATEST SHOWMAN & Moet & Chandon, or over 8,600 other partnership case studies at



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