7 New Theatrical Partnerships to kick off this Fall!

 

Every blockbuster-packed summer tends to be followed up with year-end box office hits, and 2017 proved to be no exception. As the weather started to cool down, some great fall partnerships heated up!

Check out these seven eclectic examples from movies that spanned genres from animated journeys, a comedy sequel, two superhero adventures and a mystery drama, with partners that ranged from experiential, CPG, technology, QSR, health & beauty, automotive and travel brands–truly something for EVERYONE!

THE LEGO NINJAGO MOVIE | Color Me Mine

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Warner Bros.’ THE LEGO NINJAGO MOVIE debuted in the United States on September 22, 2017 and centered around a teenage ninja struggling to accept the truth about his villainous father while battling a danger threatening his homeland. You read about the McDonald’s partnership here recently, and while the movie also joined forces with Visa, the partnership with paint-it-yourself pottery franchise Color Me Mine included movie-themed “Kids Night Out” events in stores nationwide that involved the whole family. Check out what those entailed here.


MY LITTLE PONY: THE MOVIE | Musselman’s Apple Sauce

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Animated musical comedy fantasy MY LITTLE PONY: THE MOVIE was released October 6, 2017 by Lionsgate. The story followed “The Mane 6” –Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy, and Rarity–on an unforgettable journey to save their home from a new dark force. Of the seven partnerships the movie garnered, the one with apple sauce manufacturer Musselman’s gave fans a chance to win a Carnival Family Cruise grand prize! Read what the other prizes included here.


A BAD MOMS CHRISTMAS | Amazon Alexa

A BAD MOMS CHRISTMAS

STX Entertainment’s comedy sequel about three under-appreciated moms who deal with their own mothers visiting during the Christmas holiday, A BAD MOMS CHRISTMAS, ushered in six partnerships. These included one with Amazon’s intelligent personal home assistant and created a magical holiday experience with the first-ever Alexa powered premiere. Learn how the device took center stage at the party here.


THOR RAGNAROK | Red Robin

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Marvel Entertainment’s THOR: RAGNAROK is the third installment of the superhero franchise that debuted November 3, 2017. It centers around Thor’s quest for survival in a race against time to prevent the destruction of his world and civilization. To celebrate this adventure, the film featured four partners, and to satisfy fan appetites, Red Robin’s “Burgers and A Movie” promotion with Fandango allowed customers who purchased a  limited edition gift card to the chain to receive something extra. Details here.

 


MURDER ON THE ORIENT EXPRESS | Proraso

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20th Century Fox’s MURDER ON THE ORIENT EXPRESS is a mystery drama based on the 1934 novel of the same name by Agatha Christie. This is the fourth adaptation of the novel that follows a world-renowned detective who tries to solve a murder on the famous European train in the 1930s. Debuting November 10, 2017, it included an all-star cast and nine diverse partners. One such was with high-end shaving products brand Proraso that invited fans to become “the world’s greatest detective” with a sweepstakes for a chance to win a trip for to New York City. Check out what the mysterious trip included here.


JUSTICE LEAGUE| Mercedes-Benz

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Warner Bros.’ JUSTICE LEAGUE is the fifth installment of the DC Extended Universe, based on the DC Comics superhero team of the same name that hit screens November 17, 2017. A group of heroes and outcasts assembled to save the planet from the incoming threat of new villains. The film’s six partnerships included one with Mercedes-Benz, which touted their new 2018 E‑Class Cabriolet as a new member of the superhero group and latest symbol of justice on their website. The partnership also featured three of the automotive brand’s vehicles, with new interior developed for the film, in the movie. See what other exclusives were part of the promotion here.


COCO| Southwest Airlines

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Rounding out the pre-Thanksgiving festivities is Walt Disney/Pixar’s 3D computer-animated musical fantasy adventure film, COCO. Debuting November 22, 2017, the story follows a 12-year-old boy in a small, fictional Mexican village who sets off a chain of events relating to a century-old mystery that leads to an extraordinary family reunion. The movie featured nine different partnerships, one of which was with Southwest Airlines. Read about how the carrier celebrated the film and culture of Mexico here.

This rounds out a sampling of just a few of thousands of partnerships we are tracking. Stay tuned for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, log in or create a profile on MarketingPartnerships.com. Basic profiles are free.


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5 Summer Blockbusters and the Partnerships That Made Them Stand Out

Every summer brings big box office excitement, and this summer hasn’t disappointed. Out of all the recent hits, these five not only delivered great box office results, they also featured unique partnerships, which are all tracked on MarketingPartnerships.com. Take a look at some of the stand-outs, and their corresponding partnership examples, and hopefully they will provide inspiration for your next partnerships, too!

WONDER WOMAN (Warner Bros.)

WonderWoman_artWonder Woman was first introduced to fans in DC’s Batman v Superman: Dawn of Justice and returned on her own June 2 to dominate the box office, along with seven complementing partnerships. With two straight weeks at the #1 spot, it’s no surprise there is a sequel the works, and we will be on the lookout for those partnerships, too. For this movie, we felt the PayPal union offered something new and different. Details here.


CARS 3 (Disney/Pixar)

Cars 3 - artCARS 3 debuted in theaters in the US on June 16 with an all-new story that contained the heart and emotion of the original film. With its #1 spot in the box office on opening weekend, the movie’s eight partnerships included top brands, and although they all had unique elements, the one that stood out was Coppertone, which included a fun experiential component. Read all about it here.


TRANSFORMERS: THE LAST KNIGHT (Paramount Pictures)

Transformers artThe $3.8B movie franchise and consumer products powerhouse, TRANSFORMERS: THE LAST KNIGHT, hit theaters June 21, bringing director Michael Bay’s epic robot battle sequences with favorite autobot characters, Optimus Prime and Bumblebee, alongside Mark Wahlberg. Also boasting eight partnerships spanning a variety of brands, details on the multifaceted one with SONIC Drive-In can be found here.


DESPICABLE ME 3 (Illumination/Universal Pictures)

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On June 30, the team who created the biggest animated hits of 2013 and 2015, DESPICABLE ME 2 and MINIONS, returned to continue the adventures of Gru, Lucy, their adorable daughters and the Minions. The whopping 10 diverse partnerships extended the reach of the lovable characters, and while most were with very recognizable names, a very clever example was with DNA testing and ancestry exploration site, 23andMe. Learn more.


SPIDER-MAN: HOMECOMING (Sony Pictures)

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After the new Spider-Man first appeared in Marvel’s Cinematic Universe (MCU)’s Avengers, Sony Pictures Entertainment released the next installment of its $4 billion Spider-Man franchise July 7, topping the box office during its opening weekend. Ushering eight notable partners, the feel-good alliance with Goodwill had some great elements. Check it out here.


With a combined total of 42 partnerships between these five films, you can see why it was hard to choose one for each. Worry not, for you can see all the rest, along with 1,000s of great partnerships on MarketingPartnerships.com. If you don’t already have a profile, it’s easy to set one up.

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