75 Entertainment Partnerships in 30 days… Here’s a top-line of some of the movie partnerships so far.

Less than 30 days into Summer and we have already tracked (and added) over 75 entertainment promotions to the MarketingPartnerships.com partnership database. This Summer is going to be a record breaker for the partnership community.  

Ever since JAWS created the idea of the Summer Movie Blockbuster, brands have been bringing their consumers closer to these movies through marketing partnerships and promotions. Here are 6 partnerships kick-starting the Summer for Marvel’s GUARDIANS OF THE GALAXY 2: VOLUME 2, Paramount’s BAYWATCH and Disney’s PIRATES OF THE CARIBBEAN; DEAD MEN TELL NO TALES.

GUARDIANS OF THE GALAXY: VOLUME 2

Doritos:

Marvel Entertainment also got together with Doritos for the “Choose Your Guardian” promotion and giveaway that celebrated the release of GUARDIANS OF THE GALAXY VOL. 2 in theaters.

Fans could visit a webpage and select one of the five Guardians of the Galaxy to begin their Doritos adventure. After doing so, they could use the code on specially marked Doritos products for a given amount of entries on the website. Each Guardian selected had a number of different prizes for entrants to win.

As more codes were entered per Guardian chosen, more and more valuable prizes were unlocked to win. Some of the grand prizes included trips to Las Vegas, a music festival in Chicago, studio tours, a Ninja Warrior experience, a trip to San Francisco, a Treesort Experience and more.

The partnership also included six exclusive character-focused mini featurettes.  Click here for more information.

Geico:

To support the release of GUARDIANS OF THE GALAXY VOL. 2, Marvel and Geico teamed up for a cross-promotional ad. The digital and TV spot featured the insurance company’s fan-favorite mascot Gecko teaming up with one of the characters from the film to save customers money on car insurance.  Click on the above image for more information!


 

BAYWATCH

Sprint:

Paramount Pictures and Sprint partnered to celebrate the theatrical release of BAYWATCH. The promotion included a television spot in which Sprint introduces the “Unlimited Lifeguard”, promoting the wireless carrier’s unlimited plans with themes of the film.

Watch the TV Spots online in the MarketingPartnerships.com Screening Room or click here for details on the partnership!

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Under Amour

Paramount Pictures also partnered with Under Armour teamed up for a multi-faceted partnership to promote the theatrical release of BAYWATCH. The partnership included a new line of film-inspired apparel, which included swimwear as well as men’s and women’s tee-shirts.

Additionally, the athletic wear brand created the “Under Armour + BAYWATCH Challenge” for its mapmyfitness mobile app. Users who logged 20 workouts between April 30, 2017 and May 31, 2017, were eligible to win a trip for two to Santa Monica, CA. Workout durations could not be less than 20-minutes and could not exceed four-hours, with a maximum of two qualified workouts per day. The app awarded users for reaching various milestones throughout the challenge including the first and tenth workout.

One user was randomly selected to receive the grand prize which consisted of a three-night trip for two to Santa Monica, a Pacific Ocean sunset dinner cruise and $500 spending money.


It’s going to be a Blockbuster Summer for entertainment partnerships!!

And if you are a VIP Member on MarketingPartnerships.com, you can view all of these additional partnership activities.  Just log in and start clicking away.  If you are not a VIP Member, you need to see what you are missing!  Each partnership includes information about the partnership, timing and a sample of the creative activation involved.  If there are TV Spots, you can find these spots on the site as well.  By the way, VIP Membership is only $495/year!

ALIEN: COVENANT | Audi (20th Century Fox/Theatrical)
CANDY CRUSH | Moschino (King/Gaming)
CAPTAIN UNDERPANTS: THE FIRST EPIC MOVIE | Scholastic, Sun-Maid, Tampico (AARP/Non-profit)
CARS 3 | Autotrader.com (Walt Disney Studios/Theatrical)
CHILDREN’S MIRACLE NETWORK | Costco (Children’s Miracle Network Hospital/Non-Profit)
CHRIS JANSON | Waffle House (Warner Music Nashville/Music)
CMT AWARDS | Havertys (CMT/Location Based Entertainment)
DIARY OF A WIMPY KID: THE LONG HAUL | Color Me Mine, Six Flags, TCBY (20th Century Fox/Theatrical)
DESPICABLE ME 3 | Kellogg’s, Tic-Tacs (Universal Pictures/Theatrical)
KING ARTHUR: LEGEND OF THE SWORD | Men’s Health, UberEATS, VisitBritain, Wahoo’s Fish Taco
KINGSMAN: THE GOLDEN CIRCLE | Old Forester Bourbon (20th Century Fox/Beverage)
LEGOLAND | Extended Stay America (Merlin Entertainments/Location-Based Entertainment)
MARIO KART 8 DELUXE | McDonald’s (Nintendo of America/Gaming)
OTTER POPS | LA Zoo, OKC Zoo (The Jel Sert Company/Brand)
PLAYBOY | Indian Motorcycle (Playboy Enterprises/Brand)
TALBOTS SUMMER BOOK CLUB | Talbots (Penguin Random House/Brand)
SNATCHED | Moovit, Palm Beach Tan, Rue La La, Schofferhofer Grapefruit  (20th Century Fox/Theatrical)
WONDER WOMAN | Cold Stone Creamery, Dr Pepper, Pinkberry (Warner Bros. Pictures/Theatrical)

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PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES

B&G Foods/Pirates Booty

In conjunction with the debut of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES in theaters, Walt Disney Studios and Pirates Booty teamed up for a partnership inspired by the film.

The program featured custom “Pirates”-themed packaging for the Pirate’s Booty brands as well as a number of activities and adventures inspired by the film.

On the Pirate’s Booty website and social media channels, these activities promoted by the hashtag “#piratesbooty” included arts and crafts, special recipes and more.

Dave and Busters

Walt Disney Studios also tied in with Dave & Buster’s to celebrate the release of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES. Customers could play three movie themed games, Disney Crossy Road, Treasure Quest, and Deadstorm Pirates for free with the same day purchase or reload of a $10 Power Card.  Check out the TV Spot as well!


On behalf of the team at The L.A. Office, thanks for reading.

We’re excited about the Summer and looking forward to keeping you connected to the activities hitting the partnership marketing community.  Be sure to check out MarketingPartnerships.com as this summer of blockbuster marketing continues!

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Upgrade to VIP and don’t miss the next big thing!   VIP Membership on MarketingPartnerships.com is only $495 per year and it provides unlimited access to the properties, people, partnerships driving the entertainment marketing community!

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  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,700+ Marketing Professionals

Thanks for reading and have a great Summer!

 

10 Marketing Partnerships we love to talk about…

Everyone loves success stories, and at The L.A. Office, we love to talk about the partnerships that develop as a result of our events.  Here’s 10 out of the 100+ partnerships that were born at our Industry Insights Events.


MADAME TUSSAUD’S & Target 

As the first partnership born from our first event in 2006, we were thrilled to hear that Target and Madam Tussaud’s connected to bring Target’s mascot, Bullseye, into the New York location of Madam Tussaud’s.

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CMA & Cost Plus World Market

The Country Music Association and Cost Plus World Market teamed up to celebrate the 50th annual CMA AWARDS with a sweepstakes where one lucky winner won a trip for two to the award show and a Cost Plus World Market gift card valued at $1,000… more.cma_cpwm-1


Like what you see here? Make your own Partnership Marketing Success Story at the 2017 Industry Insights Summit (March 29-April 1, 2017)

Join us in Laguna Beach, CA and discover new trends, identify must-have marketing tactics, and build your partnership network in a casual, creative setting with top brand marketers!IIS16_Logo1.eps

Our exclusive event gets results by inviting only senior partnership marketers to attend. If this is you, we promise an experience that’s relaxed, engaging, focused on the future, and dedicated to helping you build successful partnerships.

Don’t miss out on the event that was built for the Partnership Marketing Community. Click here for additional information and request an invitation!


UNIVERSAL MUSIC GROUP & Marriott Rewards

Marriott International and Universal Music Group connected and launched one of our biggest event success stories. The partnership included exclusive performances by established and emerging recording artists, branded video series, social content, music downloads, ticket offers and… more.

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VH1 Save the Music & Universal Pictures’s SING

Entertainment companies and brands are turning up the heat with non-profits!  In celebration of Universal Pictures Holiday 2016 release of Sing, VH1 Save The Music Foundation is launching a national conversation to help spread the message about the importance of keeping music programs in schools. For every social media post #SingMovie Universal donated $1.00 for a maximum donation of $40,000 to four deserving schools.

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Paramount’s STAR TREK & Acer Computers

After Acer’s Marketing Exec spoke at the 2012 Summit, she said a few things that got the Paramount team going.  For the theatrical release of STAR TREK INTO DARKNESS, Acer launched a new product in sync with the release of the film. Additionally, consumers could pre-order the Aspire Touch Notebook and receive a STAR TREK … more.

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THE ELLEN SHOW & PlayMonster’s 5 Second Rule

Here’s a timely program that keeps growing and growing!  What started as a one-time integration,  PlayMonster’s 5 Second Rule  from  is now a highly anticipated segment on the THE ELLEN SHOW.  Celebrities from Sophia Vagara to…. more.

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Be sure to watch the ELLEN/5 Second Rule video too!


Denny’s & Warner Bros. Pictures THE HOBBIT (VIP Access)

When John Dillon (CMO of Denny’s Restaurants) spoke at the 2010 Summit, he never expected to walk away with a long-term partnership with Warner Bros. Pictures‘ THE HOBBIT. Check out the details (and TV spots) here.

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California Lottery & Warner Bros. Records

Warner Bros. Records together with The California Lottery partnered to create Warner Bros. Scratchers with select music artists from the Warner Bros. Records roster.

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THE ELLEN SHOW & BEHR Paints (VIP Access)

When BEHR Paints came to the Summit last year, everyone wondered what they could do with a paint company.  Well, Telepictures Productions’ THE ELLEN SHOW partnered with Behr Paint for a six-week digital series, “Grand Design with The Cousins,” which aired on The Ellen Network. The series featured design experts and HGTV stars, “The Cousins,” John Colaneri and Anthony Carrino… more.

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And so many great Brand + Brand connections happen too!

Delta Vacations & McDonald’s  (VIP Access)

We love when our event partners find ways to work together… especially when they are amazing brands.  McDonald’s together with Delta Vacations partnered to promote the annual McDonald’s MONOPOLY game contest with prize fulfillment as part of one of their largest prize pools ever.

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Fetzer Wines & Hormel Meats

After a chance meeting at our event in 2015, Fetzer Wines and Hormel partnered to bring their products together at retailers throughout the country.  They offered a $10 coupon when you purchase a Hormel Gatherings party tray.

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Marketers attend The Industry Insights Summit for great content and networking… everyone leaves with new relationships and opportunities.

What will you gain by attending the Summit?

  • Discover new trends within the partnership marketing community
  • Build up your partnership network with top-level executives
  • Identify must-have marketing tactics
  • Brainstorm potential partnerships with top brand marketers

Registration is limited to client-side brand and entertainment marketers.  Don’t miss out on the event built for the Partnership Marketing Community. Register today!

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