Hit the road! 4 tours in 2018 to take your brand the distance

When popular musical acts take their talents on the road, the sense of excitement among a very loyal and committed fan base is palpable. Using that enthusiasm and the characteristics of a months-long tour can give brands a unique chance to extend their exposure through the use of marketing partnerships.

Just in the past year we’ve seen partnerships between bands and brands like OneRepublic & Honda, The Rolling Stones & Icelandic Glacial, Blake Shelton & Nissan, Ellie Goulding & CORE Hydration and many more.

Read on to find out four tours coming up in the next year that could unlock your brand’s partnership potential:

Shania Twain – Now Tour

Universal Music Group

Shania

After announcing in 2015 that she would no longer be hitting the road, Shania Twain has changed her mind for 2018. In support of her fifth studio album, Now, Twain will be taking her talents across the U.S., Canada and Europe starting in May of next year.

Click here for more details.

Imagine Dragons – Evolve World Tour

Interscope Records

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Releasing their 3rd successful album over the summer, the hit pop-rock band will take their album on the road in 2018. Brands looking to reach millennials on the older side of the spectrum might find some useful traction with this GRAMMY award winning band.

Click here for more details.

Sam Smith – The Thrill of it All

Capitol Records

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Following the announcement of his upcoming record, The Thrill of it All, British superstar Sam Smith also announced the dates for a companion North American tour next summer. Smith plans to hit the road next June and will visit American and Canadian cities through the fall.

Click here for more details.

Maroon 5 – Red Pill Blues Tour

Interscope Records

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In advance of the release of their new album, Red Pill Blues, Maroon 5 have revealed the first dates of their upcoming 2018 world tour.  The first leg will start in May 2018 and will be supported by hit songwriter and Republic recording artist Julia Michaels.

Click here for more details.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Find out more about these gaming titles and over 1,000 other marketing opportunities, visit:

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5 Gaming Opportunties Coming This Holiday Season

As summer turns to fall, the gaming industry braces for its biggest time of year: the holidays. More AAA titles are released by the major gaming developers than any other point in the year and the titles coming to homes this fall and winter make this year exceptionally robust.

Below are five of the most anticipated video game releases, chock full of partnership opportunity, coming out this holiday season.

CALL OF DUTY: WWII | Activision

(November 3, 2017)

cod

One of the most iconic and successful video game franchises of all time returns to it’s roots in the past with CALL OF DUTY: WWII. The new game, coming in November, looks to redefine World War II for a new gaming generation. The CALL OF DUTY franchise has a history of extensive partnerships with brands like Frito-Lay, Pepsi, Jeep, Uber and more. Read more here.

SUPER MARIO ODYSSEY | Nintendo

(October 27, 2017)

mario odyssey

After announcing a whole host of games for their new console, the Nintendo Switch at E3, this holiday season will see some of the most anticipated hit the market. SUPER MARIO ODYSSEY gives players a whole host of new abilities to use with the beloved character. The Mario brand is great for kid-friendly promotions, as proven by tie-ins with companies like Frito-Lay and Yogurtland. Read more here.

ASSASSIN’S CREED ORIGINS | Ubisoft

(October 27, 2017)

assassins

As the 10th installment of ASSASSIN’S CREED (which expanded into movie theaters late last year as well), some were worried that the nearly decade long franchise had run out of steam. ASSASSIN’S CREED ORIGINS looks to breathe new life into the game and show off new mechanics and a gorgeous, violent setting that brands in the alcoholic beverage, CPG or electronics industries could fit in perfectly with. Read more here.

MIDDLE-EARTH: SHADOW OF WAR | Warner Bros. Interactive

(October 10, 2017)

Middle-Earth_Shadow_of_War

After the original, MIDDLE-EARTH: SHADOW OF MORDOR, sold well over a million copies, the sequel from Warner Bros. Interactive Studios comes this fall. Expanding the Lord of the Rings universe, MIDDLE-EARTH: SHADOW OF WAR promises more exciting combat and even more partnership potential. Read more here.

STAR WARS BATTLEFRONT II | EA

(November 17, 2017)

star_wars_battlefront_ii

Landing with a slight thud, the original reboot of the Star Wars BATTLEFRONT franchise in 2015 didn’t live up to the expectations of many. The sequel, however, promises more content, better game play and a more well-rounded experience. Look for partners to be clamoring for an opportunity to team up with this legendary IP. Read more here.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,500+ successful partnerships and feature your own
  • View 1,200+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Find out more about these gaming titles and over 1,000 other marketing opportunities, visit:

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5 New Partnerships That Brought Brands & Music Together

The music industry has always been a great place for brands to integrate and create effective partnerships.  In 2017, however, the possibilities for brands from all different industries to develop unique and brand-building programs are greater than they’ve ever been.

Curious how your brand could partner with an album release, event or tour?  Check out these 5 partnerships we thought knocked it out of the park.

Want to read up on even more music opportunities? Head over to MarketingPartnerships.com… A basic profile is free!

 

ALL TIME LOW | Rockstar Energy

Fueled By Ramen Records

ALLTIMELOW_rockstar

Fueled by Ramen Records and Rockstar Energy partnered to support pop-punk stars ALL TIME LOW and their Young Renegades Tour that took place over the summer of 2017.

Fans could enter a sweepstakes on a custom microsite on the Rockstar Energy website. Entrants had a chance to win a Grand Prize VIP Flyaway Experience to the Baltimore, MD hometown show which included airfare for two, transportation, accommodations, VIP passes, and an exclusive pizza party with the band. More details here.

LADY GAGA | Starbucks

Interscope

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LADY GAGA and Starbucks partnered to support the Born This Way Foundation. From June 13 – 19, 2017, Starbucks donated 25 cents from each one of its Cups of Kindness beverages sold at participating locations, and committed to a minimum $250,000 contribution to the Born This Way Foundation. Funds raised went toward programs that supported youth wellness and empowerment by fostering kindness, improving mental health resources and creating positive environments. Even more information about this partnership on MarketingPartnerships.com.

GORILLAZ | Jaguar

Warner Bros. Records

JAGUAR-LAND-ROVER-AND-GORILLAZ-1

GORILLAZ and Jaguar Land Rover partnered to recruit more than 1,000 electronic and software engineers by using the new Gorillaz App as a recruitment tool. The automotive brand launched a code-breaking challenge in the form of a 360-environment situated in the garage of the band’s home which also featured all the iconic vehicles from Gorillaz past. Want more details? Click here.

JAY-Z | Sprint

Tidal

JAYZ_Sprint

TIDAL and Sprint partnered to celebrate the new album, 4:44, from JAY-Z by offering a series of exclusives to the 45 million postpaid and prepaid Sprint customers and existing TIDAL members. Existing customers and customers who switched to Sprint could experience the album exclusively, as well as a complimentary six-month trial of TIDAL HiFi. More here.

BLAKE SHELTON | Nissan

Warner Music Nashville

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To promote BLAKE SHELTON and his “Doing It To Country Songs” tour, Warner Music Nashville and Nissan teamed up for a tour sponsorship. As a presenting sponsor, the partnership gave Nissan high visibility on Shelton’s headliner and festival events, including ticketing, promotional materials, in-venue videos, social media and collateral, VIP hospitality and on-site vehicle displays for headliner tour stops. The program also featured a sweepstakes that gave fans a chance to win a trip to the tour. Find out more here.


On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,500+ successful partnerships and feature your own
  • View 1,200+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals

 

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