The video game industry has been a staple of entertainment for decades now, but with every advance in technology, new opportunities and avenues for marketing open up. With the ability for most games and gaming consoles to connect to the internet, in-game advertising and brand integrations have skyrocketed in the gaming industry.
Outside of advertising, though, video games provide a host of marketing partnership opportunities. Over the 2016 holiday season alone we saw programs from Battlefield 1 & Monster Energy, Pokemon Go & Sprint and Titanfall 2 & Buffalo Wild Wings among many more.
As we move deeper into 2017 and beyond, we’d like to point out four future gaming opportunities that we think are chock full of partnership potential.
With a release date of March 3, Q1 of 2017 brings Nintendo back to the big boys table with their newest gaming console, the Nintendo Switch. The Switch is designed to take gaming wherever the gamer goes, transforming from a home console that sits in a living room to a portable system that can go anywhere seamlessly.
The potential for brand partnerships with the Switch is immense and it’s a brand new console, the promotional window is larger than just a game. Read more about the Switch here.
Crash Bandicoot N.Sane Trilogy!
Too the glee of 90’s kids everywhere, Activision announced it is bringing back the beloved Crash Bandicoot series, this time in fully remastered, HD glory. Players will take on epic challenges and adventures through the original three games, Crash Bandicoot®, Crash Bandicoot® 2: Cortex Strikes Back and Crash Bandicoot®: Warped.
With an appeal to kids new to the franchise as well as adult gamers who have held it dear to their hearts for decades, Crash Bandicoot N.Sane Trilogy would seem perfect for partners. Check out more about Crash here.
As the franchise that “all sports video games should aspire to be” (GamesRadar), NBA 2K has taken the game to new heights and continues to blur the lines between video game and reality each year.
The highest rated annual sports title of this console generation is coming to all console platforms this fall, including the Nintendo Switch. With so many people playing, finding the right partnership with the 2K series could mean big things. More here
Blizzard’s smash hit of 2016, Overwatch, is still massively popular nearly one year later. In fact, the game is so popular that Blizzard announced the creation of an official Overwatch League, that will allow the game’s greatest players a chance to go pro.
Featuring regular season play, tournament action and global championships, the Overwatch League will function much like a traditional sports league and will be rife with potential for partners. Read more about the brand new Overwatch League here.
Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.
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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!
Digital Marketing & Membership Supervisor
The L.A Office
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