How 4 QSR Companies Used Entertainment To Enrich Their Brands

The QSR and the entertainment industry have been working together as a way to extend each other’s brands for decades. Special, limited-time promotions work wonders to attract more foot traffic, help extend awareness, and create buzz for a wide array of entertainment properties.

With that being said, let’s take a look at how 4 QSR companies partnered with entertainment to enrich their brand in 2017 so far.  Note: More information on these 5 programs and over 8,300 (!) more can be accessed with a VIP Membership on MarketingPartnerships.com. Come visit us today!

Continue reading “How 4 QSR Companies Used Entertainment To Enrich Their Brands”

How can you partner with a musical opportunity? These 4 partnerships will show you the way.

The music industry has always been a great place for brands to integrate and create effective partnerships.  In 2017, however, the possibilities for brands from all different industries to develop unique and brand-building programs are greater than they’ve ever been.

Curious how your brand could partner with an album release, event or tour?  Check out these 4 partnerships we thought knocked it out of the park.

59th GRAMMY Awards | Bulova

GRAMMYS_bulova

Bulova and The Recording Academy partnered to create a custom, GRAMMY-inspired watch that uniquely synergized the integrity, artistry and craftsmanship synonymous with both iconic brands.

The partnership was a part of Bulova’s “History of Firsts” campaign; with a customized ad that recognizes that some of the more memorable “first moments” in our lives are often punctuated by music.

More details about this program here.

Big Machine Label Group | Feeding America & General Mills

OUTNUMBERHUNGER_BMLG_GM_FA_2

Big Machine Label Group, General Mills and Feeding America teamed up for the Outnumber Hunger Campaign, a nationwide effort aimed at fighting hunger in local communities across America.

The partnership included specially-marked packages of nearly 60 General Mills brands including Cheerios, Lucky Charms, Nature Valley and Totinos featuring Outnumber Hunger’s 2017 spokesperson Thomas Rhett. Each package contained a code, which customers could enter along with their zip code online to help Feeding America secure five meals on behalf of their local member food bank.

Learn more here.

Lady Gaga | Bud Light

LADYGAGA_budlight

Universal Music Group and Bud Light partnered to promote the release of JOANNE, Lady Gaga’s fifth album. The partnership included the “Bud Light x Lady Gaga Dive Bar Tour”, four 15-second TV spots that featured portions of tracks off Joanne, and a performance of the single “Million Reasons” which was available on Bud Light social media platforms.

More here.

Panic At The Disco | Hot Topic & Live Nation

DEATHOFABACHELOR_hottopic

Live Nation and Hot Topic partnered to promote Panic! At The Disco’s DEATH OF A BACHELOR TOUR with a sweepstakes. From January 23 – February 20, 2017, fans could enter online for the chance to see the band perform live in Las Vegas. One grand prize winner received a flyaway package, including airfare and hotel accommodations for a two-night stay in Las Vegas, two tickets to the concert at the Mandalay Bay, two autographed vinyl copies of the Death of A Bachelor album, two Hot Topic Panic! At The Disco band tee-shirts, and a $100 Hot Topic gift card.

Additionally, three other participants each received two tickets to the “Death of a Bachelor Tour” in a participating city of their choice, and a $50 Hot Topic gift card.

Find out more on MarketingPartnerships.com.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

mp_vip_email_hero_territory1_comp7

  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,500+ Marketing Professionals

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich

Digital Marketing & Membership Supervisor

The L.A Office

We’ve got the partnership marketing information that can save you time and keep you connected to the partnership marketing community.  For more information on over 1,000 new marketing opportunities and 20 years of partnership marketing activities, visit:

mpn_4in_horz

 

4 Gaming Opportunities That Will Advance Your Brand to the Next Level

The video game industry has been a staple of entertainment for decades now, but with every advance in technology, new opportunities and avenues for marketing open up. With the ability for most games and gaming consoles to connect to the internet, in-game advertising and brand integrations have skyrocketed in the gaming industry.

Outside of advertising, though, video games provide a host of marketing partnership opportunities.  Over the 2016 holiday season alone we saw programs from Battlefield 1 & Monster Energy, Pokemon Go & Sprint and Titanfall 2 & Buffalo Wild Wings among many more.

As we move deeper into 2017 and beyond, we’d like to point out four future gaming opportunities that we think are chock full of partnership potential.

Nintendo Switch

(Nintendo)

2052-hero

With a release date of March 3, Q1 of 2017 brings Nintendo back to the big boys table with their newest gaming console, the Nintendo Switch. The Switch is designed to take gaming wherever the gamer goes, transforming from a home console that sits in a living room to a portable system that can go anywhere seamlessly.

The potential for brand partnerships with the Switch is immense and it’s a brand new console, the promotional window is larger than just a game.  Read more about the Switch here.

Crash Bandicoot N.Sane Trilogy!

(Activision)

2074-hero

Too the glee of 90’s kids everywhere, Activision announced it is bringing back the beloved Crash Bandicoot series, this time in fully remastered, HD glory.  Players will take on epic challenges and adventures through the original three games, Crash Bandicoot®, Crash Bandicoot® 2: Cortex Strikes Back and Crash Bandicoot®: Warped.

With an appeal to kids new to the franchise as well as adult gamers who have held it dear to their hearts for decades, Crash Bandicoot N.Sane Trilogy would seem perfect for partners. Check out more about Crash here.

NBA 2K18

(2K)

2ksmkt_nba2k15_hero_header_980x375

As the franchise that “all sports video games should aspire to be” (GamesRadar), NBA 2K has taken the game to new heights and continues to blur the lines between video game and reality each year.

The highest rated annual sports title of this console generation is coming to all console platforms this fall, including the Nintendo Switch.  With so many people playing, finding the right partnership with the 2K series could mean big things.  More here.

 

Overwatch League

(Blizzard)

2090-hero

Blizzard’s smash hit of 2016, Overwatch, is still massively popular nearly one year later. In fact, the game is so popular that Blizzard announced the creation of an official Overwatch League, that will allow the game’s greatest players a chance to go pro.

Featuring regular season play, tournament action and global championships, the Overwatch League will function much like a traditional sports league and will be rife with potential for partners.  Read more about the brand new Overwatch League here.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

mp_vip_email_hero_territory1_comp7

  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,500+ Marketing Professionals

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office

We’ve got the partnership marketing information that can save you time and keep you connected to the partnership marketing community.  For more information on over 1,000 new marketing opportunities and 20 years of partnership marketing activities, visit:

mpn_4in_horz

 

5 Great Partnerships From The 2017 GRAMMY Awards

The 2017 GRAMMY Awards once again took February by storm with amazing performances, a bit of drama and more than enough controversy, but today we’re focusing on five partnerships surrounding the event.

Many of these brands have been partners with The Recording Academy for several years running.  It’s always exciting to see what fresh takes each brand has year to year.  Note: More information on these five programs and over 8,000 (!) more can be accessed with a VIP Membership on MarketingPartnerships.com. Come visit us today!


Aflac

grammys17_aflac_4

The Aflac Duck joined the show as a production assistant and shared videos and live updates of its experiences throughout the night on Facebook, Twitter and Instagram. Check out how else Aflac leveraged this partnership here.

Bulova

grammys_bulova

Bulova’s and The Recording Academy partnered to create a custom, GRAMMY-inspired watch that uniquely synergized the integrity, artistry and craftsmanship synonymous with both iconic brands. Learn more here.

JBL

grammys_jbl

As the official sound partner of the GRAMMYs, JBL has used its VERTEC™ line array systems as the sound reinforcement system of choice for the GRAMMY® telecast. Read and see more here.

Target

grammys_target_1

The collaboration included a three-minute commercial featuring pop star Carley Rae Jepson, hip hop artist Lil Yachty remaking Rob Base and DJ E-Z Rock’s 1988 track “It Takes Two.” Click here for more details and to watch the spot.

Westwood One

grammys_westwoodone

The “Westwood One Backstage Live at the GRAMMYs” weekend featured performances by Train, Marian Hill and Ocean Park Standoff and aired from the Staples Center in Los Angeles. Click here for more.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

mp_vip_email_hero_territory1_comp7

  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Dig deeper into these partnerships!  Depending on your MarketingPartnerships.com membership level, details about these partnerships may only be available for this week. If you are a VIP Member, you have unlimited access to these partnerships (and thousands more) anytime, anywhere.  Only on:mpn_4in_horz