5 Automotive Partnerships Driving the Partnership Industry

The automotive industry is one of the most sought after collaborators for marketing partnerships. Between vehicles and a variety of automotive services, there’s no shortage of brands and categories to create unique and innovative promotions…many of which are backed by significant media. Here are 5 automotive partnerships that caught our eye.

BABY DRIVER | Subaru

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Sony Pictures Entertainment and Subaru partnered to celebrate the release of Baby Driver. The new Subaru WRX was prominently featured in the film being driven by the main character. Read more…


CHESAPEAKE SHORES | Ford

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Crown Media Family Networks and Ford teamed up to promote the Hallmark Channel original television series, Chesapeake Shores with a sweepstakes. As part of their “Ford Warriors in Pink” association, the “Good Days at the Shore” giveaway offered fans the chance to win a Grand Prize consisting of a 2017 Ford Edge sport utility vehicle with custom Ford Warriors in Pink graphics. Read more…


INTERSCOPE | GEFFEN | A&M | HONDA

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Interscope Records and Honda teamed up to promote OneRepublic with a sweepstakes. Fans could participate via online entry form for the chance to win prizes including a 2017 Honda Civic of the winner’s choice, a flyaway trip to Europe and a OneRepublic customized Honda Rebel Motorcycle. Read more…


TRANSFORMERS: THE LAST NIGHT | Valvoline

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Paramount Pictures and Valvoline partnered to promote the release of Transformers: The Last Knight. The partnership spanned global business units with launch support in over 60,000 retail outlets in over 30 countries. Advertising campaign elements included a national TV and radio spot, in-store POS, digital social assets and print. Read more…


CARS 3 | Autotrader.com

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Walt Disney Studios partnered with Autotrader.com to promote the release of CARS 3 with a digital and TV ad. The 30-second cross-promotional effort centered on the concept that, like the characters in the movie, each car has a different personality and Autotrader.com lets you tailor your search for the right fit. Read more…


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6 Partnerships Bringing Life to the Small Screen

With the vast amount of content available, and the wide range of television viewership, more and more brands are finding unique opportunities to partner with networks. From sweepstakes, to social media integrations and exclusive licensed products, there is no shortage unique partnerships! Here are 6 television partnerships aimed to enhance the viewer experience.


FALL HARVEST | Delta Vacations

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Crown Family Media Networks and Delta Vacations teamed up to celebrate the original premieres of Fall Harvest on Hallmark Channel. Fans could submit an online entry form for the chance to win a Delta Vacations autumn apple picking adventure in Wisconsin. One grand prize winner received a three-night stay for two at Brightonwoods Orchard in Wisconsin, as well as $500 spending money! Read more…


AMERICA’S GOT TALENT | Dunkin’ Donuts

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America’s Got Talent partnered with Dunkin’ Donuts in an exciting and innovative partnership creating cross platform  partnerships including social media efforts such as the Dunkin’ Save and on-air branding integrations including the innovative Dunkin’ Lounge. America’s Got Talent & Dunkin’ Donuts have proven to create integrations that are successful beyond measure. Read More…


STUCK IN THE MIDDLE | Cool Makers

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Disney Channels Worldwide and Cool Maker teamed up for a sweepstakes to promote Stuck In The Middle. Fans had the opportunity to enter for a chance to win a trip to Los Angeles, CA to create cool designs with the show’s star Kayla Maisonet and a Cool Maker Designer. Read more…


PROJECT RUNWAY | J.C. Penny

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J.C. Penney and A+E Networks teamed up to bring the looks from Project Runway directly into its stores by becoming the show’s exclusive retailer. The partnership included a sponsored challenge segment in each season where the winning design was featured online and in select stores after the episode airs. Read more…


THE ELLEN SHOW | QVC

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ELLEN DEGENERES and QVC teamed up to promote her new collection of handbags and footwear with a sweepstakes to meet the star. Fans had the opportunity to enter via social media for the chance to win a two-night trip to Hollywood, CA to see The Ellen Degeneres Show live as well as select pieces from the collection. Read more…


THE WALKING DEAD | Mountain Dew

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AMC and Mountain Dew teamed up to promote the eighth season of The Walking Dead and a new augmented reality app that allowed consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media. Read more…


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7 Unique Streaming Opportunities for Your Brand

Ever since Netflix introduced original content to its streaming platform, completely disrupting the film and television landscape, studios followed suit to maximize the opportunity for exposure. And with consumers continuing to cut the cord and ditch their cable providers, brands have a unique opportunity to reach consumers through new and diverse original streaming content. Here are just a few unique opportunities available on streaming services for your brand.

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SPIRIT RIDING FREE – DreamWorks Animation Television

Streaming exclusively on Netflix and inspired by the 2001 Animated feature film, SPIRIT RIDING FREE is a coming of age story about three best friends, the horses they love, and a world of adventure. Read more…

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SECRET MILLIONAIRES CLUB – Genius Brands International

Warren Buffett’s SECRET MILLIONAIRES CLUB is an animated series that features Warren Buffett as a mentor to a group of entrepreneurial kids whose adventures lead them to encounter financial and business problems to solve. The animated series has 26 online short webisodes and TV specials featured on the HUB cable network. Read more…

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JESSICA JONES – Marvel Entertainment

From the Marvel Universe, JESSICA JONES follows the story of a A former superhero who decides to reboot her life by becoming a private investigator. The Netflix original series will air its second season in 2018. Read more…

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CIRQUE DU SOLEIL JUNIOR – LUNA PENTUNIA – Saban Brands

Inspired by the wondrous worlds of the Cirque du Soleil brand and streaming on Netflix, the groundbreaking new series chronicles the adventures of a little girl named Luna Petunia who lives in the real world, but plays in the fantastical land of Amazia where she learns how to make the impossible possible. Read more…

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VOLTRON LEGENDARY DEFENDER – DreamWorks Animation Television

DreamWorks Animation Television reimagines one of the most popular fan-favorite shows of all time in this all-new comedic action-packed series for today’s audience. VOLTRON LEGENDARY DEFENDER currently airs on Netflix. Read more…

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MOZART IN THE JUNGLE – Amazon Studios

Love, money, ambition and music intertwine in MOZART IN THE JUNGLE, a half hour comedic drama that looks at finding yourself and finding love while conquering New York City. The Amazon original series will air its fourth season this fall. Read more…

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THE HANDMAID’S TALE – MGM Television

In one of the most talked about releases of 2017, THE HANDMAID’S TALE tells the story of a dystopian future, where a woman is forced to live as a concubine under a fundamentalist theocratic dictatorship. The series, produced by MGM Television, will air it’s second season in 2018. Read more…