Theatrical Partnerships to Get You And Your Brand in the Holiday Spirit


QUICK READ: In celebration of the theatrical release of A BAD MOMS CHRISTMAS, STX Entertainment and Amazon Alexa teamed up to create a magical holiday experience with the first-ever Alexa powered premiere. The intelligent personal home assistant joined the film’s Los Angeles premiere while snowflakes fell as saxophonist Kenny G played “Deck the Halls” and the device got quizzed by Santa.



QUICK READ: 20th Century Fox and Moet & Chandon partnered to celebrate the theatrical release of THE GREATEST SHOWMAN. The partnership included a sweepstakes in which fans had the opportunity to win one free ticket to the movie, courtesy of Fandango.

DIG DEEPER:  Learn more about STX’s A BAD MOMS CHRISTMAS & Amazon Alexa, 20th Century Fox’s THE GREATEST SHOWMAN & Moet & Chandon, or over 8,600 other partnership case studies at



Lyft Activates Strange Mode; White Castle and USA Luge Challenge Fans to Be A Slider


QUICK SEARCH: Netflix and Lyft partnered to promote the second season of STRANGER THINGS. The ridesharing company created a unique riding experience for its passengers across the U.S. Halloween weekend. Lyft users could also opt into “Strange Mode,” which made in-app cars resemble waffles, Christmas lights, and red illuminated STRANGER THINGS logos.

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QUICK SEARCH: United States Luge Association and White Castle teamed up for the nationwide “Be A Slider” contest, which offered one bold Craver to win a trip for two to the 2018 USA Luge Fantasy Camp where they could experience what it takes to be a luge athlete.

DIG DEEPER:  Learn more about Lyft & STRANGER THINGS, White Castle & USA Luge, or over 8,600 other marketing opportunities at


Final Weeks . . . Get Rewarded For Building Your Brand!

lao_referralProgram_connecting_dots is connecting brand marketers throughout the country with the people, properties and resources they need to boost and streamline their partnership efforts. Whether you want to target brands and agencies, find great opportunities, or for a robust database containing thousands of past promotions, can help get you closer to that next partnership.

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