Universal’s PACIFIC RIM gets a sequel; Premiere Networks rocks out with Mötley Crüe’s Nikki Sixx

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QUICK READ: John Boyega leads the cast of Universal Pictures’ PACIFIC RIM: UPRISING, the follow-up to 2013’s cinematic battle for global domination that took audiences to future Earth’s land, skies and seas and introduced an entirely new kind of warfare. With the original grossing over $400 million worldwide, PACIFIC RIM: UPRISING is poised to bring plenty of partnership opportunities to a wide array of brands.

 

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QUICK READ: From Premiere Networks, SIXX SENSE WITH NIKKI SIXX is a show where the former Mötley Crüe singer gives listeners a backstage pass to the ins and outs of the industry and the latest in modern rock music including his own chart-topping band Sixx:AM.

DIG DEEPER:  Learn how to partner with Paramount Pictures’ PACIFIC RIM: UPRISING, Premiere Networks’ SIXX SENSE WITH NIKKI SIX or over 1,000 other properties at: MarketingPartnerships.com:

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Marvel’s ANT-MAN & Nintendo’s METROID return

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Next summer, Marvel Entertainment brings back Paul Rudd as ANT-MAN in this highly anticipated follow-up to the 2015 film that grossed over $500 million. In this installment, Ant-Man must fight along side The Wasp (Evangeline Lilly) in an urgent new mission to uncover secrets from their past.

 

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This intense, side-scrolling action platformer from Nintendo is a great entry point into the METROID franchise and perfect for returning fans as well. The game will be available in September on the Nintendo 3DS family of systems.

DIG DEEPER:  For more information on partnering with Marvel Entertainment’s ANT-MAN AND THE WASP, Nintendo’s METROID or over 1,000 other partnerships, visit MarketingPartnerships.com:

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5 Titles That Changed The Game At E3

E3 has quickly become the world’s premiere video game conference where the top developers in the industry hock their wares and prime the public for releases on the horizon. It’s also no surprise that the event has become such a phenomenon. The gaming industry was worth a staggering $99 billion in 2016 and a study reported that there are now nearly 2 billion people who play video games around the world.

So, what does E3 mean for the partnership marketing industry? It means tons of chances for incredible brand exposure and unique opportunities to integrate with properties that target a specific and brand-focused market.

Let’s take a look at 5 gaming titles that were either announced or updated at the conference. Each one of these games offers an abundance of partnership potential that your brand could be the beneficiary of.

Want to read up on even more gaming opportunities? Head over to MarketingPartnerships.com… A basic profile is free!


CALL OF DUTY: WWII | Activision

(November 3, 2017)

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One of the most iconic and successful video game franchises of all time returns to it’s roots in the past with CALL OF DUTY: WWII. The new game, coming fall 2017, looks to redefine World War II for a new gaming generation. The CALL OF DUTY franchise has a history of extensive partnerships with brands like Frito-Lay, Pepsi, Jeep, Uber and more. Read more here.

SUPER MARIO ODYSSEY | Nintendo

(October 27, 2017)

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Nintendo had one of the most exciting E3’s out of all of the major developers by announcing a whole host of new games for their new console, the Nintendo Switch. One of the most intriguing of those announcements is SUPER MARIO ODYSSEY, which gives players a whole host of new abilities to use with the beloved character. The Mario brand is great for kid-friendly promotions, as proven by tie-ins with companies like Frito-Lay and Yogurtland. Read more here.

ASSASSIN’S CREED ORIGINS | Ubisoft

(October 27, 2017)

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As the 10th installment of ASSASSIN’S CREED (which expanded into movie theaters late last year as well), some were worried that the nearly decade long franchise had run out of steam. The gameplay of ASSASSIN’S CREED ORIGINS shown at E3, however, did much to assuage those fears. Boasting new mechanics and a gorgeous, violent setting, brands in the alcoholic beverage, CPG or electronics industries could fit in perfectly. Read more here.

ANTHEM | Electronic Arts (EA)

(Q4 2018)

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One of the announcements that drew the most buzz was Bioware’s (EA) ANTHEM. Gameplay video showed a game with beautiful graphics and a seemingly incredible open world. Drawing comparisons to Activision’s DESTINY, ANTHEM will feature multiple large updates of downloadable content so the partnership window will extend well past its initial release date. For more on ANTHEM, click here.

MARVEL’S SPIDER-MAN | PlayStation

(Q1/Q2 2018)

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Lastly, we have Sony Interactive Entertainment’s SPIDER-MAN. Another game that revealed gameplay footage during the conference, this game will feature a Spider-Man more dynamically playable than in any game he’s been in before. Click here for more.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Find out more about these gaming titles and over 1,000 other marketing opportunities, visit:

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