Disney’s WRECK-IT RALPH returns in 2018; Hit game OVERWATCH goes professional

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QUICK READ: After WRECK-IT RALPH grossed nearly $500 million worldwide in 2012, WRECK-IT RALPH 2: RALPH BREAKS THE INTERNET comes to theaters six years later. With an intriguing plot that features a number of classic Disney characters, this 2018 sequel is as sure of a bet as it gets.

 

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QUICK READ: To support their 2015 global hit, OVERWATCH, Blizzard Entertainment has developed a professional league where fans and players can support and engage with some of the greatest gamers in the world.

DIG DEEPER:  Learn how your brand can partner with Walt Disney Studio’s WRECK-IT RALPH 2: RALPH BREAKS THE INTERNET, Blizzard Entertainment’s OVERWATCH LEAGUE or over 1,000 other properties at: MarketingPartnerships.com:

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10 Of Summer’s Most Memorable Partnerships. Was Your Brand Involved?

Before we fully transition into Fall and prepare for the Holiday season and all-new partnerships, we wanted to celebrate the end of summer and take a look back at 10 memorable partnerships across several entertainment categories including theatrical, music, television, home entertainment and gaming.

SPIDER-MAN: HOMECOMING | Dell

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Sony Pictures Entertainment and Dell boost their collaborations to promote SPIDER-MAN: HOMECOMING both behind and in front of the camera. The partnership included Dell technology powering the film’s visual effects and helping to create the virtual world of SPIDER-MAN: HOMECOMING VR, creating an interactive billboard game and more. View more images and read about this partnership by clicking here.

ATOMIC BLONDE | Stoli

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Universal Pictures and Stoli Vodka teamed up to promote ATOMIC BLONDE with a co-branded, multi-media, national campaign. The partnership included a 1980’s-themed Pandora digital station that celebrated the music from the film’s soundtrack, a menu of film-themed cocktails and a sweepstakes that offered fans a trip to Berlin, Germany. Learn more about this partnership here.

RZA | Chipotle

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Continuing the ever-growing trend of customization, Wu-Tang Clan’s RZA and Chipotle teamed up to celebrate the 51 ingredients the QSR uses to make its food. Each ingredient was paired with a unique sound and visual, allowing fans to compose their favorite Chipotle order and create a customized musical and visual experience. Learn more about this partnership here.

GORILLAZ | Jaguar

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Warner Bros. RecordsGORILLAZ and Jaguar Land Rover partnered to recruit more than 1,000 electronic and software engineers with a code-breaking challenge found in the virtual band’s app. The partnership aimed to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking. Read more about this creative partnership here.

SHARK WEEK | Lokai

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Discovery Channel’s SHARK WEEK and socially responsible lifestyle brand teamed up to give fans a “jawsome” opportunity to celebrate the summer TV event with a limited-edition Shark Lokai. With each purchase, Lokai donated $1  to Oceana’s efforts to save sharks and restore the ocean’s balance. Learn more about this promotion here.

CHESAPEAKE SHORES | Ford

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As part of their “Ford Warriors in Pink” association, Hallmark Channel and Ford’s “Good Days at the Shore” giveaway offered fans the chance to win a 2017 Ford Edge Sport and a five-day getaway. For more images and details about this promotion, click here.

BEAUTY AND THE BEAST | Lorac Cosmetics

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Walt Disney Home Entertainment and Lorac Cosmetics celebrated the Digital HD and Blu-ray release of BEAUTY AND THE BEAST with a four-piece makeup collection. The included a 16-pan eyeshadow palette, a cheek palette and a set of lipsticks and lip glosses containing five new shades. For more images and information about this partnership, click here.

ALIEN: COVENANT | ORIGIN PC

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To celebrate the Digital HD and Blu-ray release of ALIEN: COVENANT, 20th Century Fox Filmed Entertainment and ORIGIN PC teamed up to give away a special EVO15-S 10 Series with ALIEN: COVENANT-themed custom paint and copies of the film. Learn more about this promotion here.

NINTENDO SWITCH | Frito-Lay

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Nintendo of America and Frito-Lay collaborated to give away one NINTENDO SWITCH gaming system every hour for six weeks. Participants could enter codes found on specially marked Frito-Lay variety packs and instantly see if they won. For more details about this partnership, click here.

INJUSTICE 2 | SIMPLE Mobile & Samsung

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Lastly, Warner Bros. Interactive Entertainment’s INJUSTICE 2, in partnership with SIMPLE Mobile and Samsung, offered fans the chance to attend the INJUSTICE 2 World Finals in Los Angeles, CA, a Samsung Galaxy S8 phone and cash prize. Learn more about this promotion here.


Keep an eye out for more blog posts in the future that cover the partnership marketing industry across brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a free profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,500+ successful partnerships and feature your own
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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

 

 

Family-Friendly Marketing Opportunities for Your Brand

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QUICK READ: ANGRY BIRDS is an entertainment phenomenon that started from a casual mobile game and blossomed into one of the most recognized and treasured brands in the world. With more than 3.5 billion game downloads, several popular animated series, a robust licensing and consumer products program, publishing, location based entertainment and a theatrical hit, the ANGRY BIRDS franchise is ripe with partnership potential.

 

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QUICK READ: MICKEY AND THE ROADSTER RACERS is a madcap car racing adventure for preschoolers featuring Disney’s #1 star Mickey Mouse and his pals: Minnie, Pluto, Goofy, Daisy and Donald. Geared towards kids 2-7, the stories, told using a combination of CG animation and live action footage, are designed to impart social and emotional lessons about friendship, teamwork and good sportsmanship.

DIG DEEPER:  Learn how your brand can partner with Rovio Entertainment’s ANGRY BIRDS, Disney Channel’s MICKEY AND THE ROADSTER RACERS or over 1,000 other properties at: MarketingPartnerships.com:

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