7 New Theatrical Partnerships to kick off this Fall!

 

Every blockbuster-packed summer tends to be followed up with year-end box office hits, and 2017 proved to be no exception. As the weather started to cool down, some great fall partnerships heated up!

Check out these seven eclectic examples from movies that spanned genres from animated journeys, a comedy sequel, two superhero adventures and a mystery drama, with partners that ranged from experiential, CPG, technology, QSR, health & beauty, automotive and travel brands–truly something for EVERYONE!

THE LEGO NINJAGO MOVIE | Color Me Mine

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Warner Bros.’ THE LEGO NINJAGO MOVIE debuted in the United States on September 22, 2017 and centered around a teenage ninja struggling to accept the truth about his villainous father while battling a danger threatening his homeland. You read about the McDonald’s partnership here recently, and while the movie also joined forces with Visa, the partnership with paint-it-yourself pottery franchise Color Me Mine included movie-themed “Kids Night Out” events in stores nationwide that involved the whole family. Check out what those entailed here.


MY LITTLE PONY: THE MOVIE | Musselman’s Apple Sauce

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Animated musical comedy fantasy MY LITTLE PONY: THE MOVIE was released October 6, 2017 by Lionsgate. The story followed “The Mane 6” –Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy, and Rarity–on an unforgettable journey to save their home from a new dark force. Of the seven partnerships the movie garnered, the one with apple sauce manufacturer Musselman’s gave fans a chance to win a Carnival Family Cruise grand prize! Read what the other prizes included here.


A BAD MOMS CHRISTMAS | Amazon Alexa

A BAD MOMS CHRISTMAS

STX Entertainment’s comedy sequel about three under-appreciated moms who deal with their own mothers visiting during the Christmas holiday, A BAD MOMS CHRISTMAS, ushered in six partnerships. These included one with Amazon’s intelligent personal home assistant and created a magical holiday experience with the first-ever Alexa powered premiere. Learn how the device took center stage at the party here.


THOR RAGNAROK | Red Robin

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Marvel Entertainment’s THOR: RAGNAROK is the third installment of the superhero franchise that debuted November 3, 2017. It centers around Thor’s quest for survival in a race against time to prevent the destruction of his world and civilization. To celebrate this adventure, the film featured four partners, and to satisfy fan appetites, Red Robin’s “Burgers and A Movie” promotion with Fandango allowed customers who purchased a  limited edition gift card to the chain to receive something extra. Details here.

 


MURDER ON THE ORIENT EXPRESS | Proraso

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20th Century Fox’s MURDER ON THE ORIENT EXPRESS is a mystery drama based on the 1934 novel of the same name by Agatha Christie. This is the fourth adaptation of the novel that follows a world-renowned detective who tries to solve a murder on the famous European train in the 1930s. Debuting November 10, 2017, it included an all-star cast and nine diverse partners. One such was with high-end shaving products brand Proraso that invited fans to become “the world’s greatest detective” with a sweepstakes for a chance to win a trip for to New York City. Check out what the mysterious trip included here.


JUSTICE LEAGUE| Mercedes-Benz

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Warner Bros.’ JUSTICE LEAGUE is the fifth installment of the DC Extended Universe, based on the DC Comics superhero team of the same name that hit screens November 17, 2017. A group of heroes and outcasts assembled to save the planet from the incoming threat of new villains. The film’s six partnerships included one with Mercedes-Benz, which touted their new 2018 E‑Class Cabriolet as a new member of the superhero group and latest symbol of justice on their website. The partnership also featured three of the automotive brand’s vehicles, with new interior developed for the film, in the movie. See what other exclusives were part of the promotion here.


COCO| Southwest Airlines

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Rounding out the pre-Thanksgiving festivities is Walt Disney/Pixar’s 3D computer-animated musical fantasy adventure film, COCO. Debuting November 22, 2017, the story follows a 12-year-old boy in a small, fictional Mexican village who sets off a chain of events relating to a century-old mystery that leads to an extraordinary family reunion. The movie featured nine different partnerships, one of which was with Southwest Airlines. Read about how the carrier celebrated the film and culture of Mexico here.

This rounds out a sampling of just a few of thousands of partnerships we are tracking. Stay tuned for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, log in or create a profile on MarketingPartnerships.com. Basic profiles are free.


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On behalf of the team at The L.A. Office, we’re glad you’re here and will see you next time!

 

Hit the road! 4 tours in 2018 to take your brand the distance

When popular musical acts take their talents on the road, the sense of excitement among a very loyal and committed fan base is palpable. Using that enthusiasm and the characteristics of a months-long tour can give brands a unique chance to extend their exposure through the use of marketing partnerships.

Just in the past year we’ve seen partnerships between bands and brands like OneRepublic & Honda, The Rolling Stones & Icelandic Glacial, Blake Shelton & Nissan, Ellie Goulding & CORE Hydration and many more.

Read on to find out four tours coming up in the next year that could unlock your brand’s partnership potential:

Shania Twain – Now Tour

Universal Music Group

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After announcing in 2015 that she would no longer be hitting the road, Shania Twain has changed her mind for 2018. In support of her fifth studio album, Now, Twain will be taking her talents across the U.S., Canada and Europe starting in May of next year.

Click here for more details.

Imagine Dragons – Evolve World Tour

Interscope Records

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Releasing their 3rd successful album over the summer, the hit pop-rock band will take their album on the road in 2018. Brands looking to reach millennials on the older side of the spectrum might find some useful traction with this GRAMMY award winning band.

Click here for more details.

Sam Smith – The Thrill of it All

Capitol Records

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Following the announcement of his upcoming record, The Thrill of it All, British superstar Sam Smith also announced the dates for a companion North American tour next summer. Smith plans to hit the road next June and will visit American and Canadian cities through the fall.

Click here for more details.

Maroon 5 – Red Pill Blues Tour

Interscope Records

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In advance of the release of their new album, Red Pill Blues, Maroon 5 have revealed the first dates of their upcoming 2018 world tour.  The first leg will start in May 2018 and will be supported by hit songwriter and Republic recording artist Julia Michaels.

Click here for more details.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,500+ successful partnerships and feature your own
  • View 1,200+ current and past Promotional TV Spots
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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Find out more about these gaming titles and over 1,000 other marketing opportunities, visit:

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5 Automotive Partnerships Driving the Partnership Industry

The automotive industry is one of the most sought after collaborators for marketing partnerships. Between vehicles and a variety of automotive services, there’s no shortage of brands and categories to create unique and innovative promotions…many of which are backed by significant media. Here are 5 automotive partnerships that caught our eye.

BABY DRIVER | Subaru

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Sony Pictures Entertainment and Subaru partnered to celebrate the release of Baby Driver. The new Subaru WRX was prominently featured in the film being driven by the main character. Read more…


CHESAPEAKE SHORES | Ford

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Crown Media Family Networks and Ford teamed up to promote the Hallmark Channel original television series, Chesapeake Shores with a sweepstakes. As part of their “Ford Warriors in Pink” association, the “Good Days at the Shore” giveaway offered fans the chance to win a Grand Prize consisting of a 2017 Ford Edge sport utility vehicle with custom Ford Warriors in Pink graphics. Read more…


INTERSCOPE | GEFFEN | A&M | HONDA

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Interscope Records and Honda teamed up to promote OneRepublic with a sweepstakes. Fans could participate via online entry form for the chance to win prizes including a 2017 Honda Civic of the winner’s choice, a flyaway trip to Europe and a OneRepublic customized Honda Rebel Motorcycle. Read more…


TRANSFORMERS: THE LAST NIGHT | Valvoline

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Paramount Pictures and Valvoline partnered to promote the release of Transformers: The Last Knight. The partnership spanned global business units with launch support in over 60,000 retail outlets in over 30 countries. Advertising campaign elements included a national TV and radio spot, in-store POS, digital social assets and print. Read more…


CARS 3 | Autotrader.com

CARS3_Autotrader

Walt Disney Studios partnered with Autotrader.com to promote the release of CARS 3 with a digital and TV ad. The 30-second cross-promotional effort centered on the concept that, like the characters in the movie, each car has a different personality and Autotrader.com lets you tailor your search for the right fit. Read more…


View these and thousands other partnerships by upgrading to a VIP membership on MarketingPartnerships.com!

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  • Track 8,600+ successful partnerships and feature your own
  • View 1,300+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals