8 Things that Caught our Attention at the 2017 Licensing Show

The 2017 Licensing Show recently wrapped in Las Vegas, and we have compiled a quick recap of updates for you to keep an eye out for as you make plans for your brand.

From entertainment keynote presentations and character appearances, to eye-catching booths and new collaborations, here are 8 things that caught our eye at the 2017 Licensing Show, featuring some of our Corporate Members, who can be found on MarketingPartnerships.com

A+E Networks


A+E Networks launched a series of housewares and textiles based on a variety of franchises and properties from History, Lifetime and A&E, including: History’s ANCIENT ALIENS, THE CURSE OF OAK ISLAND, SIX and KNIGHTFALL; as well as Lifetime’s BRING IT! and A&E’s DUCK DYNASTY. The multi-category collections will be available at in-store and online at department stores, mass retailers and specialty retailers in the U.S. and Canada, beginning in spring 2018.

Additionally, A+E Networks and Titan Publishing are collaborating for original novels and an eight-part comic book series based on History’s new scripted drama, KNIGHTFALL, which centers on the elite and mysterious military order, the Knights Templar.

To learn more about these and other television opportunities for your brand, head over to our Properties section here.

Activision Blizzard


Known primarily for record-breaking video game releases, Activision Blizzard (CALL OF DUTY, SKYLANDER, WORLD OF WARCRAFT+) launched a new consumer products division this year, and Blizzard’s OVERWATCH gaming franchise is said to be a big priority. Launched only a year ago, OVERWATCH reaches more than 30 million players globally, making it the company’s eighth billion-dollar franchise, according to Activision Blizzard. Additionally, they are working to establish professional teams and commercialize media rights for the upcoming OVERWATCH league this year as part of their emphasis on eSports to offer its fans fresh ways to experience games.

The gaming giant also highlighted its other gaming properties, and attendees were able to experience games such as CALL OF DUTY, DESTINY and CRASH BANDICOOT N. SANE TRILOGY. See more information on these and other gaming opportunities for your brand here.


nickelodeonNickelodeon announced popular program renewals, including PAW PATROL, SHIMMER AND SHINE, RUSTY RIVETS, NELLA THE PRINCESS KNIGHT and SPONGEBOB SQUAREPANTS. The renewed preschool shows will debut for the 2017-18 television season, and the 12th season of SPONGEBOB is set to premiere in 2019 to coincide with the series’ 20th anniversary year.

Additionally, Nickelodeon will introduce a new collection of interactive, curriculum-driven preschool episodes in its NOGGIN video subscription service. The new play-along videos will allow preschoolers to engage with their favorite characters by navigating through experiences that promote social-emotional skills and STEM learning.

Details on these and many other types of entertainment Properties can be found here.

Rovio Entertainment  


Rovio announced THE ANGRY BIRDS MOVIE 2 is slated to hit theaters on Sept. 20, 2019, coinciding with the 10th anniversary of the original ANGRY BIRDS game. In collaboration with Columbia and Sony Pictures, the film will be be co-directed by John Rice, who served as lead storyboard artist on THE ANGRY BIRDS MOVIE and directed the popular ANGRY BIRDS HATCHLINGS shorts. According to Rovio, they are continuing to focus on creating exciting new stories and experiences around their games, and they are eager to take fans back into the vibrant ANGRY BIRDS world on the big screen once again. To see more information on Rovio’s or other gaming opportunities for your brand, check out our Properties section here.

Saban BrandsSaban_Brands






Saban Brands gave a first look at the future of Power Rangers, including Power Rangers Super Ninja Steel season’s first teaser and official logo. The company also revealed ways they will celebrate POWER RANGERS’ 25th Anniversary, including: commemorative lightning bolt pins, returning cast members on POWER RANGERS SUPER NINJA STEEL, Boom! Studios’ new mythology stories, live location-based events, and more.

Aside from having characters dressed in POWER RANGERS suits posing at the show, Saban Brands’ booth featured a Wall of POWER RANGERS Helmets display, showcasing one helmet for each of the seasons from the franchise’s 25 year history.

For information on these and many other types of entertainment opportunities for your brand, click here.

Sony Pictures EntertainmentSony_Pictures

In addition to collaborating with Rovio, Sony Pictures Consumer Products announced several licensees for Sony Pictures’ upcoming THE EMOJI MOVIE. featuring an array of items (apparel, housewares and toys) inspired by the characters in the movie. The company also showcased their upcoming slate, and you can learn more about what that entails, as they recently highlighted upcoming opportunities in their RoadShow Property Review here.

 Universal Pictures


NBCUniversal unveiled a new live event experience for the fall based on NBC’s obstacle course competition series “AMERICAN NINJA WARRIOR,” now in its ninth season. The live event, titled “American Ninja Warrior Experience,” will allow participants to compete against friends and other athletes on a multi-stage adult open course featuring fan-favorite obstacles from the series, for a chance to run in the Pro Course Competition against the best Ninja Warrior athletes in the world.

The company is also promoting upcoming films in creative ways. First, they announced a new collection of construction sets based on the upcoming DESPICABLE ME 3 film, featuring some of the franchise’s most beloved characters. They’ve also teamed up with an augmented reality app to promote THE MUMMY, offering fans the opportunity to win thousands of prizes. Check out great partnership opportunities like these and more for your brand here.

Walt Disney Studios


Aside from a vast overview of their film slate, Disney Channel, Pixar and Marvel brands, the company unveiled Disney Digital Network, a hub of digital-first stories delivered to Millennial and Gen Z audiences on known platforms. The new network, which according to Disney reaches more than one billion followers, will combine more than 300 social media channels and will also include Disney’s in-house branded content service, which pairs Disney digital storytellers with advertisers for custom campaigns.

Disney Consumer Products also announced new collaborations, including a limited edition footwear and accessories collection based on Mickey Mouse and other classic characters. To view Disney’s and many other opportunities, explore our Properties section here.

On behalf of the team at The L.A. Office, thanks for reading.

Stay tuned as we bring you more posts about the partnership marketing community.

And for more information on these and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

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1 Source: License Global, May 2017

OTTER POPS Celebrates World Otter Day with Los Angeles and Oklahoma City Zoos


The Jel Sert Company’s OTTER POPS partnered with Los Angeles Zoo and Oklahoma City Zoo to celebrate World Otter Day on May 31, 2017. Visitors could enjoy the colorful ice pops as they learned about the semi-aquatic creatures.


As part of the OTTER POP VIBES TOUR, The Jel Sert Company set up the OTTER POPS Beach Bungalow inside the Los Angeles Zoo for a four-day activation and passed out complimentary ice pops and giveaways at their prize wheel for visitors to enjoy.


The activation included a special animal enrichment, where otters were fed frozen fish treats at the river otter exhibit, and signage for the event was placed throughout both zoos.

For more information on OTTER POPS’ partnerships with The Los Angeles Zoo, The Oklahoma City Zoo, and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz


Music’s Biggest Night returns to NYC; Warner Bros. Television’s SPLITTING UP TOGETHER premieres Fall 2017

grammy awards

QUICK READ: The Recording Academy’s 60th GRAMMY AWARDS are moving to New York City! After being broadcast in Los Angeles for the past 14 years, music’s biggest night’s return to Madison Square Garden expect plenty of opportunities for brand partnerships.


QUICK READ: Based on the Danish series, SPLITTING UP TOGETHER is the story of a couple (Jenna Fischer, “The Office,” Oliver Hudson, “Scream Queens”) whose marriage is reignited by their divorce. Recently picked up by ABC, Warner Bros. Television’s SPLITTING UP TOGETHER is sure to bring plenty of partnership opportunities for a wide array of brands.

DIG DEEPER:  For more information on partnering with The Recording Academy’s GRAMMY AWARDS, Warner Bros. Television’s SPLITTING UP TOGETHER or over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

8 Partnership Marketing Opportunities Coming to a Small Screen Near You

Every May at the annual upfront presentations, we get a sneak peek at the next crop of could-be television hits that could dominate the airwaves. From new network releases to returning cable programming and everything in between, MarketingPartnerships.com has over 1,000 opportunities available for partners – here are 8 unique television opportunities worth having on your radar.


LIFE SENTENCE – Warner Bros. Television

Warner Bros. Television Distribution presents LIFE SENTENCE, the story of a young woman who finds out her terminal cancer is cured, and has to learn to live with the choices she and her family made when she decided to “live like she was dying.” Read more…


AMERICAN IDOL – FremantleMedia North America

FremantleMedia North America revives TV’s most recognized and successful music competition, AMERICAN IDOL, bringing back the drama and heartache as unknown singers follow their dreams. Read more…


DECEPTION – Warner Bros. Television 

After an illusionist’s career is ruined by scandal, he has only one place to practice the art of deception – the FBI. With his book of tricks, he’ll help the government catch the world’s most elusive criminals in DECEPTION from Warner Bros. Television. Read more…



Based on the bestselling novel, EPIX’s GET SHORTY is the story of Miles Daly,  who works as muscle for a murderous crime ring in Nevada and attempts to change professions and become a movie producer, laundering money through a Hollywood film and a washed up producer of low quality films who becomes Miles’ partner and guide through the maze of Hollywood. Read more…


FALL HARVEST – Hallmark Channel

As the days get shorter and their air gets cooler, Hallmark Channel presents FALL HARVEST with a brand new original movie premiering every Saturday night in October. Read more…



Starting this fall, Sony Pictures Television will bring family friendly comedy five nights a week with THE GOLDBERGS, the story of a quirky family from suburban Philadephia. Read more…


KNIGHTFALL – History Channel (A+E Networks)

A+E Networks’ KNIGHTFALL chronicles the accounts of the Knights Templar, the elite warriors of the Crusades and tells the story of  the dark events that would forever sear the infamous date of Friday the 13th into the world’s psyche. Read more…


BIG HERO 6: THE SERIES – Disney XD (Disney Channels Worldwide)

Picking up where the 2014 feature film left off, BIG HERO 6: THE SERIES continues the adventures of 14 year-old tech genius, Hiro, and his robot pal, Bymax as they navigate Hiro’s daunting academic challenges and protecting their city from scientifically advanced villains. Read more…