Lyft Activates Strange Mode; White Castle and USA Luge Challenge Fans to Be A Slider


QUICK SEARCH: Netflix and Lyft partnered to promote the second season of STRANGER THINGS. The ridesharing company created a unique riding experience for its passengers across the U.S. Halloween weekend. Lyft users could also opt into “Strange Mode,” which made in-app cars resemble waffles, Christmas lights, and red illuminated STRANGER THINGS logos.

USALUGE_WhiteCastle 1

QUICK SEARCH: United States Luge Association and White Castle teamed up for the nationwide “Be A Slider” contest, which offered one bold Craver to win a trip for two to the 2018 USA Luge Fantasy Camp where they could experience what it takes to be a luge athlete.

DIG DEEPER:  Learn more about Lyft & STRANGER THINGS, White Castle & USA Luge, or over 8,600 other marketing opportunities at


Family Friendly Marketing Opportunities For Your Brand


MICKEY AND THE ROADSTER RACERS is a madcap car racing adventure for preschoolers featuring Disney’s #1 star , Mickey Mouse, and his pals: Minnie, Pluto, Goofy, Daisy and Donald. Airing on Disney Junior channels and programming blocks around the world, the series takes the Sensational Six and their uniquely personalized vehicles on humorous high-spirited races around the globe plus hometown capers in Hot Dog Hills.



Acquired in 2010 by Saban Brands, the Paul Frank brand was born in 1995 out of a garage in a Southern California beach town. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, across categories such as books, stationery, eyewear, home décor and bicycles.

DIG DEEPER:  Learn more about Disney’s MICKEY AND THE ROADSTER RACERS, Saban Brands’ PAUL FRANK, or over 1,000 other marketing opportunities at


Hit the road! 4 tours in 2018 to take your brand the distance

When popular musical acts take their talents on the road, the sense of excitement among a very loyal and committed fan base is palpable. Using that enthusiasm and the characteristics of a months-long tour can give brands a unique chance to extend their exposure through the use of marketing partnerships.

Just in the past year we’ve seen partnerships between bands and brands like OneRepublic & Honda, The Rolling Stones & Icelandic Glacial, Blake Shelton & Nissan, Ellie Goulding & CORE Hydration and many more.

Read on to find out four tours coming up in the next year that could unlock your brand’s partnership potential:

Shania Twain – Now Tour

Universal Music Group


After announcing in 2015 that she would no longer be hitting the road, Shania Twain has changed her mind for 2018. In support of her fifth studio album, Now, Twain will be taking her talents across the U.S., Canada and Europe starting in May of next year.

Click here for more details.

Imagine Dragons – Evolve World Tour

Interscope Records


Releasing their 3rd successful album over the summer, the hit pop-rock band will take their album on the road in 2018. Brands looking to reach millennials on the older side of the spectrum might find some useful traction with this GRAMMY award winning band.

Click here for more details.

Sam Smith – The Thrill of it All

Capitol Records


Following the announcement of his upcoming record, The Thrill of it All, British superstar Sam Smith also announced the dates for a companion North American tour next summer. Smith plans to hit the road next June and will visit American and Canadian cities through the fall.

Click here for more details.

Maroon 5 – Red Pill Blues Tour

Interscope Records


In advance of the release of their new album, Red Pill Blues, Maroon 5 have revealed the first dates of their upcoming 2018 world tour.  The first leg will start in May 2018 and will be supported by hit songwriter and Republic recording artist Julia Michaels.

Click here for more details.

Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on

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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!



Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office

Find out more about these gaming titles and over 1,000 other marketing opportunities, visit: