QUICK READ: After his debut in CAPTAIN AMERICA: CIVIL WAR, Chadwick Boseman’s BLACK PANTHER returns to the big screen in 2018. With Ryan Coogler (CREED, FRUITVALE STATION) pegged to direct, expect plenty of opportunities for engaging partnerships.
2016 was a great year for entertainment partnerships. Our team tracked (and added) over 300 entertainment partnerships to MarketingPartnerships.com in the last year alone. The range of marketing partners and the creativity involved in these campaigns was incredibly impressive. The following partnerships are just a dozen of the activities that grabbed our attention. This first blog only includes movie promotions and they are not listed in any specific order. Anyone with a profile on the site can dig deeper into the site for partnership details, print, digital and video assets.
XMEN: APOCALYPSE | Coldwell Banker
It’s always great seeing new companies venture into the partnership world and the collaboration between real estate firm Coldwell Banker and 20th Century Fox Films was a groundbreaking program. Check out the TV spots and campaign elements. No need to check out the real estate section for the TV spots and campaign elements.. .we have them all here .
BATMAN V. SUPERMAN | Turkish Airways
While the TV spots and creative elements were very impressive, the Batman and Superman planes brought this partnership to new heights (pun intended!). Check it all out here.
ROGUE ONE: A STAR WARS STORY | Nissan
Each of the partners for ROGUE ONE: A STAR WARS STORY delivered significant creative, but the creative in Nissan’s TV spots really brought us into the movie and delivered a great payoff at the end. Check out the partnership here.
BAD MOMS | Blushington
Every over-worked mom needs a little pampering once in awhile and Blushington was the perfect partner to make that happen. R-Rated movies are not always the easiest for partners but this one looked beautiful… more.
STAR TREK BEYOND | Quicken Loans
Quicken Loans showed how their Rocket Mortgage could take homeowners on the fastest, most powerful home loan experience in the universe through an integrated marketing campaign. Check out the TV spot and more.
The following partnerships are available for VIP members only. Learn about membership options on MarketingPartnerships.com here.
FINDING DORY | Coppertone
With specific nutritional guidelines for their partnerships, Disney continues to celebrate the release of their films with top-notch partners. Coppertone was able to soak in some of the excitement from FINDING DORY with this partnership.
ICE AGE COLLISION COURSE | Home Depot
Through The Home Depot Kids Workshop program, fans had the opportunity to build a mini bowling lane and decorate with ICE AGE: COLLISION COURSE-themed stickers. Find out more.
GHOSTBUSTERS | Progressive Insurance
Everyone loves Flo and Progressive had a full campaign supporting their partnership with the Summer release of GHOSTBUSTERS. Check out the spots and online campaign here.
ZOOLANDER 2 | Fiat
Here’s another team favorite and one that made me hit rewind on my DVR at least 10 times. This was a really fun spot that played up the ZOOLANDER character and playing up the main character perfectly … more.
On behalf of the team at The L.A. Office, we’re looking forward to a year full of great partnerships!
President, The L.A. Office
Dig deeper into these partnerships! Depending on your MarketingPartnerships.com membership level, details about these partnerships may only be available for this week. If you are a VIP Member, you have unlimited access to these partnerships (and thousands more) anytime, anywhere. Only on:
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On behalf of the team at The L.A. Office, I am thrilled to introduce our new blog. Through this blog, you can expect to see features about the people, partnerships and opportunities driving the marketing partnership community! In the coming weeks, our team will deliver news about new Marketing Partnerships, Properties and Brands looking for partnerships and updates about the people and companies that are driving the business. We will be working with all of our member companies to make sure that this blog provides breaking news, partnership marketing insights, promotional activities and opportunities. In addition to this blog, we will keep everything up-to-date on MarketingPartnerships.com.
The L.A. Office has been involved in entertainment promotions and marketing since 1994. Through our unique tools and services, we help build relationships between the people, properties and partnerships that are driving the partnership marketing community. Since our founding, hundreds of partnerships have grown from our events (Industry Insights Summit, Brand Partnership Forum and RoadShow), website (MarketingPartnerships.com) and our consulting services. Some of these success stories can be found here. To stay on top of everything happening in the brand and entertainment partnership marketing community, make sure you sign up for a free profile on MarketingPartnerships.com.
On behalf of the entire team at The L.A. Office and MarketingPartnerships.com, we wish you a very happy New Year.
President, The L.A. Office
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