It seems that more people are as excited for holiday promotions as much as the festivities themselves. This year’s holiday season brought partnerships packed-full of festive spirit. Take a look at five stand-outs (and even more on MarketingPartnerships.com), and hopefully they will spark inspiration for your next partnerships, too!
MACY’S THANKSGIVING DAY PARADE | Green Giant
As part of Green Giant’s inaugural year in the MACY’S THANKSGIVING DAY PARADE, Green Giant celebrated by setting the Guinness World Record for the largest serving of green bean casserole in a restaurant at Macy’s Herald Square. Read more.
MURDER ON THE ORIENT EXPRESS | Godiva
20th Century Fox and Godiva partnered to celebrate the theatrical release of MURDER ON THE ORIENT EXPRESS. The partnership included a limited edition chocolate collection inspired by the film. Read more.
A BAD MOMS CHRISTMAS | Old Navy
STX Entertainment and Old Navy partnered for a sweepstakes to celebrate the theatrical release of A BAD MOMS CHRISTMAS. Fans were given the chance to win a private screening for 100 guests in their hometown. Read more.
STAR WARS: THE LAST JEDI | Nissan
Walt Disney Studios and Nissan joined forces again to promote the latest installment of the STAR WARS franchise, STAR WARS: THE LAST JEDI. Leading up to the film’s opening, Nissan had an extensive promotional campaign that featured Nissan Intelligent Mobility technologies from its top selling models. The campaign included traditional, digital and event media. Read more.
THE GREATEST SHOWMAN | Montblanc
20th Century Fox and Montblanc partnered to celebrate the December theatrical release of THE GREATEST SHOWMAN. Throughout the film, actor Hugh Jackman could be seen using his Montblanc Minerva pocket watch, a vintage piece on loan from the house’s archive in Switzerland, as well as a specifically commissioned Meisterstück fountain pen, with a ringmaster engraved on its nib. Read more.
This rounds out a sampling of just a few of thousands of partnerships we are tracking on MarketingPartnerships.com. Stay tuned for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, log in or create a profile on MarketingPartnerships.com. Basic profiles are free.
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On behalf of the team at The L.A. Office, we’re glad you’re here and will see you next time!