5 Marketing Partnerships in the Beverage Category that will Quench Your Holiday Thirst

Beverage companies are one of the most prominent collaborators for marketing partnerships. With a wide variety of brands and the ability to reach nearly every demographic, there is no shortage of opportunities for unique promotions. Here are five Beverage partnerships that caught our eye.


FERDINAND | Zevia

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20 Century Fox and Zevia teamed up to promote the theatrical release of FERDINAND. The partnership included 1,250,000 limited-edition, commemorative Zevia soda cans, decorated with imagery of FERDINAND and other characters from the film. Read more…


THE WALKING DEAD | Lot 18

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AMC and Lot 18 teamed up with a partnership to celebrate THE WALKING DEAD and it’s eighth season. The partnership included a limited edition wine collection inspired by the characters of the series. The collection was available exclusively on the Lot 18 website. Read more…


STAR WARS: THE LAST JEDI | Coca-Cola

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To celebrate the release of STAR WARS: THE LAST JEDI, Walt Disney Studios and Coca-Cola teamed up to give fans the chance to win a trip to the film’s premiere. One grand prize winner received hotel and airfare accommodations for a three-night stay, two tickets to the premiere, and $500 spending money. Read more…


UNIVERSAL MUSIC GROUP | Icelandic Glacial

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Interscope-Geffen-A&M and Icelandic Glacial partnered to promote The Rolling Stones’ “No Filter Tour” in Europe. The bottled water brand was the official water of the tour and provided water for the band and crew of 75 people. Additionally, Icelandic Glacial sponsored a contest to send one fan and a friend from the U.S. to the October 22 show in Paris. Read more…


BLADE RUNNER 2049 | Johnnie Walker

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Warner Bros. Pictures and Johnnie Walker teamed up to celebrate the theatrical release of BLADE RUNNER 2049 with a limited edition Scotch Whisky. The Johnnie Walker Black Label The Director’s Cut whiskey was created by Master Blender Jim Beveridge in collaboration with filmmaker Denis Villeneuve and was packaged in a futuristic bottle as a nod to the period in which the film is set. Read more…


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6 Partnerships Bringing Life to the Small Screen

With the vast amount of content available, and the wide range of television viewership, more and more brands are finding unique opportunities to partner with networks. From sweepstakes, to social media integrations and exclusive licensed products, there is no shortage unique partnerships! Here are 6 television partnerships aimed to enhance the viewer experience.


FALL HARVEST | Delta Vacations

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Crown Family Media Networks and Delta Vacations teamed up to celebrate the original premieres of Fall Harvest on Hallmark Channel. Fans could submit an online entry form for the chance to win a Delta Vacations autumn apple picking adventure in Wisconsin. One grand prize winner received a three-night stay for two at Brightonwoods Orchard in Wisconsin, as well as $500 spending money! Read more…


AMERICA’S GOT TALENT | Dunkin’ Donuts

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America’s Got Talent partnered with Dunkin’ Donuts in an exciting and innovative partnership creating cross platform  partnerships including social media efforts such as the Dunkin’ Save and on-air branding integrations including the innovative Dunkin’ Lounge. America’s Got Talent & Dunkin’ Donuts have proven to create integrations that are successful beyond measure. Read More…


STUCK IN THE MIDDLE | Cool Makers

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Disney Channels Worldwide and Cool Maker teamed up for a sweepstakes to promote Stuck In The Middle. Fans had the opportunity to enter for a chance to win a trip to Los Angeles, CA to create cool designs with the show’s star Kayla Maisonet and a Cool Maker Designer. Read more…


PROJECT RUNWAY | J.C. Penny

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J.C. Penney and A+E Networks teamed up to bring the looks from Project Runway directly into its stores by becoming the show’s exclusive retailer. The partnership included a sponsored challenge segment in each season where the winning design was featured online and in select stores after the episode airs. Read more…


THE ELLEN SHOW | QVC

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ELLEN DEGENERES and QVC teamed up to promote her new collection of handbags and footwear with a sweepstakes to meet the star. Fans had the opportunity to enter via social media for the chance to win a two-night trip to Hollywood, CA to see The Ellen Degeneres Show live as well as select pieces from the collection. Read more…


THE WALKING DEAD | Mountain Dew

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AMC and Mountain Dew teamed up to promote the eighth season of The Walking Dead and a new augmented reality app that allowed consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media. Read more…


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#BIGFLAVORICEFUN goes to Universal Parks & Resorts; Cinnabon and BETTER CALL SAUL continues partnership for season 3 premier

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QUICK READ: Fla-Vor-Ice and Universal Parks & Resorts offers sweepstakes to send a family of four to Universal Studios Hollywood or Universal Orlando Resort.

 

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QUICK READ: Cinnabon and Fox TV celebrated the third season of BETTER CALL SAUL with free bonbites and the chance to win a briefcase full of cash.

DIG DEEPER:  For more information on Universal Parks & Resorts and Fla-Vor-Ice, AMC’s BETTER CALL SAUL and Cinnabon or nearly 8,000 other partnerships, visit MarketingPartnerships.com. Depending on your membership level, details about this partnership may only be available for this week. If you are a VIP Member, you have unlimited access to this partnership (and thousands more) anytime, anywhere.  Only on:

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