Summer 2018: A Look at 7 Theatrical Opportunities for Your Brand

Despite the current weather, it’s never too early to start planning for summer partnerships. Blockbusters come in all shapes and sizes and can seem daunting at first glance, but take a closer look. From known sequels, including a musical, to new franchises, we’ve rounded up seven Theatrical Properties debuting early this summer that are sure to have a marketing opportunity for every brand!

JUNE:

Warner Bros. Pictures: OCEAN’S 8oceans_8OCEAN’S 8 is a comedy heist that continues the OCEAN’S 11 franchise with an all-star cast of women, led by Sandra Bullock. Playing Debbie Ocean, Bullock, along with Cate Blanchette, recruits a crew (Mindy Kaling, Helena Bonham-Carter, Sarah Paulson, Awkwafina and Rihanna) to pull off an impossible mission at the New York Meg Gala. The movie also stars Anne Hathaway, Matt Damon and Dakota Fanning and arrives in theaters June 8, 2018. More details here.


Disney/Pixar: THE INCREDIBLES 2INCREDIBLES_2newTHE INCREDIBLES 2 is the next 3D computer-animated superhero sequel to The INCREDIBLES (2004), which grossed $633 million worldwide at the box office and won several awards, including two Academy Awards. Scheduled to be released on June 15, 2018,  it will feature Holly Hunter, Craig T. Nelson, Sarah Vowell and Samuel L. Jackson reprising their roles. Learn more here.


Universal Pictures: JURASSIC WORLD: FALLEN KINGDOMjurassic_world_fallen_kingdomDebuting June 22, 2018, JURASSIC WORLD: FALLEN KINGDOM is the first in the sequel trilogy and  fourth installment of the JURASSIC PARK series, starring Chris Pratt and Bryce Dallas Howard. Set 22 years after the events of Jurassic Park, the movie takes place on the same fictional Central American island off the Pacific coast of Costa Rica, where a theme park populated with cloned dinosaurs has operated for ten years. The park plunges into chaos when a genetically created dinosaur breaks loose and goes on a rampage across the island. Get additional scoop here.


JULY:

Marvel Studios: ANT-MAN AND THE WASPant_man_and_the_wasp_updatedANT-MAN AND THE WASP, based on the Marvel Comics characters Scott Lang (Ant-Man) and Hope van Dyne (Wasp), is the sequel to ANT-MAN (2015) and the twentieth film in the Marvel Cinematic Universe (MCU). Paul Rudd and Evangeline Lilly are back, along with Bobby Cannavale, Michael Peña, Judy Greer, Michael Douglas, Michelle Pfeiffer, Laurence Fishburne, and more. The film is set to hit theaters July 6, 2018. Details here.


Sony Pictures Entertainment: HOTEL TRANSYLVANIA 3: SUMMER VACATIONhotel_transylvania_3HOTEL TRANSYLVANIA 3: SUMMER VACATION is an animated fantasy-comedy sequel to HOTEL TRANSYLVANIA 2, which grossed $473 million worldwide at the box office, and is the third installment in the “HOTEL T” franchise. Known internationally as HOTEL TRANSYLVANIA 3: A MONSTER VACATION, the movie will feature reprised roles of Adam Sandler, Andy Samberg, Selena Gomez, David Spade, Steve Buscemi, Molly Shannon, Keegan-Michael Key, Kevin James, Fran Drescher, Asher Blinkoff, Mel Brooks and is scheduled to be released on July 13, 2018. Find out more here.


20th Century Fox Filmed Entertainment: ALITA: BATTLE ANGELalita_battle_angelBased on Yukito Kishiro’s Japanese comic (manga) Battle Angel Alita, ALITA: BATTLE ANGEL is a cyberpunk action film, produced by James Cameron and Jon Landau and directed by Robert Rodriguez. Set to debut July 20, 2018, the film stars Rosa Salazar in the title role, with Christoph Waltz, Jennifer Connelly, Mahershala Ali, Ed Skrein, and more. Featuring CGI and new technology that Cameron has been developing, the movie is said to include a similar mix of live-action and computer-generated imagery used in AVATAR. Details here.


Universal Pictures: MAMMA MIA! HERE WE GO AGAINMamma_Mia_Here_We_Go_AgainBonus: Also debuting July 20, 2018 is rom-com musical MAMMA MIA! HERE WE GO AGAIN, the sequel to MAMMA MIA! from 2008 that was based on the musical with the same name. The film will feature most of the characters from the first one, along with Cher, who joins the cast in her first on-screen film role since 2008. Set in Greece, the story finds Amanda Seyfried’s character, Sophie, pregnant and missing her Mom. Learn more here.


Look for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. These Opportunities and thousands more can be accessed on  MarketingPartnerships.com. All you need is a free profile.

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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

 

Marvel’s ANT-MAN & Nintendo’s METROID return

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Next summer, Marvel Entertainment brings back Paul Rudd as ANT-MAN in this highly anticipated follow-up to the 2015 film that grossed over $500 million. In this installment, Ant-Man must fight along side The Wasp (Evangeline Lilly) in an urgent new mission to uncover secrets from their past.

 

meteroid

This intense, side-scrolling action platformer from Nintendo is a great entry point into the METROID franchise and perfect for returning fans as well. The game will be available in September on the Nintendo 3DS family of systems.

DIG DEEPER:  For more information on partnering with Marvel Entertainment’s ANT-MAN AND THE WASP, Nintendo’s METROID or over 1,000 other partnerships, visit MarketingPartnerships.com:

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