5 Automotive Partnerships Driving the Partnership Industry

The automotive industry is one of the most sought after collaborators for marketing partnerships. Between vehicles and a variety of automotive services, there’s no shortage of brands and categories to create unique and innovative promotions…many of which are backed by significant media. Here are 5 automotive partnerships that caught our eye.

BABY DRIVER | Subaru

BABYDRIVER_Subaru

Sony Pictures Entertainment and Subaru partnered to celebrate the release of Baby Driver. The new Subaru WRX was prominently featured in the film being driven by the main character. Read more…


CHESAPEAKE SHORES | Ford

CHESAPEAKSHORES_Ford

Crown Media Family Networks and Ford teamed up to promote the Hallmark Channel original television series, Chesapeake Shores with a sweepstakes. As part of their “Ford Warriors in Pink” association, the “Good Days at the Shore” giveaway offered fans the chance to win a Grand Prize consisting of a 2017 Ford Edge sport utility vehicle with custom Ford Warriors in Pink graphics. Read more…


INTERSCOPE | GEFFEN | A&M | HONDA

interscope

Interscope Records and Honda teamed up to promote OneRepublic with a sweepstakes. Fans could participate via online entry form for the chance to win prizes including a 2017 Honda Civic of the winner’s choice, a flyaway trip to Europe and a OneRepublic customized Honda Rebel Motorcycle. Read more…


TRANSFORMERS: THE LAST NIGHT | Valvoline

TRANSFORMERSTHELASTKNIGHT_Valvoline 1

Paramount Pictures and Valvoline partnered to promote the release of Transformers: The Last Knight. The partnership spanned global business units with launch support in over 60,000 retail outlets in over 30 countries. Advertising campaign elements included a national TV and radio spot, in-store POS, digital social assets and print. Read more…


CARS 3 | Autotrader.com

CARS3_Autotrader

Walt Disney Studios partnered with Autotrader.com to promote the release of CARS 3 with a digital and TV ad. The 30-second cross-promotional effort centered on the concept that, like the characters in the movie, each car has a different personality and Autotrader.com lets you tailor your search for the right fit. Read more…


View these and thousands other partnerships by upgrading to a VIP membership on MarketingPartnerships.com!

WCA-10312_BPM_VIPMI_R06_JB05

  • Track 8,600+ successful partnerships and feature your own
  • View 1,300+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals

10 Of Summer’s Most Memorable Partnerships. Was Your Brand Involved?

Before we fully transition into Fall and prepare for the Holiday season and all-new partnerships, we wanted to celebrate the end of summer and take a look back at 10 memorable partnerships across several entertainment categories including theatrical, music, television, home entertainment and gaming.

SPIDER-MAN: HOMECOMING | Dell

spider-man-homecoming-promo-art-features-spidey-leaping-out-of-a-computer-screen1

Sony Pictures Entertainment and Dell boost their collaborations to promote SPIDER-MAN: HOMECOMING both behind and in front of the camera. The partnership included Dell technology powering the film’s visual effects and helping to create the virtual world of SPIDER-MAN: HOMECOMING VR, creating an interactive billboard game and more. View more images and read about this partnership by clicking here.

ATOMIC BLONDE | Stoli

s3-news-tmp-77017-untitled_design_36_0-2x1-940.png

Universal Pictures and Stoli Vodka teamed up to promote ATOMIC BLONDE with a co-branded, multi-media, national campaign. The partnership included a 1980’s-themed Pandora digital station that celebrated the music from the film’s soundtrack, a menu of film-themed cocktails and a sweepstakes that offered fans a trip to Berlin, Germany. Learn more about this partnership here.

RZA | Chipotle

wu-tang-and-chipotle-ft-blog0717

Continuing the ever-growing trend of customization, Wu-Tang Clan’s RZA and Chipotle teamed up to celebrate the 51 ingredients the QSR uses to make its food. Each ingredient was paired with a unique sound and visual, allowing fans to compose their favorite Chipotle order and create a customized musical and visual experience. Learn more about this partnership here.

GORILLAZ | Jaguar

crophero-jlrnoodle02-1200x462.jpg

Warner Bros. RecordsGORILLAZ and Jaguar Land Rover partnered to recruit more than 1,000 electronic and software engineers with a code-breaking challenge found in the virtual band’s app. The partnership aimed to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking. Read more about this creative partnership here.

SHARK WEEK | Lokai

SHARKWEEK_Lokai

Discovery Channel’s SHARK WEEK and socially responsible lifestyle brand teamed up to give fans a “jawsome” opportunity to celebrate the summer TV event with a limited-edition Shark Lokai. With each purchase, Lokai donated $1  to Oceana’s efforts to save sharks and restore the ocean’s balance. Learn more about this promotion here.

CHESAPEAKE SHORES | Ford

CHESAPEAKSHORES_Ford

As part of their “Ford Warriors in Pink” association, Hallmark Channel and Ford’s “Good Days at the Shore” giveaway offered fans the chance to win a 2017 Ford Edge Sport and a five-day getaway. For more images and details about this promotion, click here.

BEAUTY AND THE BEAST | Lorac Cosmetics

BEAUTYANDTHEBEAST_Lorac

Walt Disney Home Entertainment and Lorac Cosmetics celebrated the Digital HD and Blu-ray release of BEAUTY AND THE BEAST with a four-piece makeup collection. The included a 16-pan eyeshadow palette, a cheek palette and a set of lipsticks and lip glosses containing five new shades. For more images and information about this partnership, click here.

ALIEN: COVENANT | ORIGIN PC

ALIENCOVENANT_ORIGINPC.png

To celebrate the Digital HD and Blu-ray release of ALIEN: COVENANT, 20th Century Fox Filmed Entertainment and ORIGIN PC teamed up to give away a special EVO15-S 10 Series with ALIEN: COVENANT-themed custom paint and copies of the film. Learn more about this promotion here.

NINTENDO SWITCH | Frito-Lay

_BfZT1B_xkrY5zB-OUjpfwTYtyS8F647

Nintendo of America and Frito-Lay collaborated to give away one NINTENDO SWITCH gaming system every hour for six weeks. Participants could enter codes found on specially marked Frito-Lay variety packs and instantly see if they won. For more details about this partnership, click here.

INJUSTICE 2 | SIMPLE Mobile & Samsung

Injustice2_Samsung

Lastly, Warner Bros. Interactive Entertainment’s INJUSTICE 2, in partnership with SIMPLE Mobile and Samsung, offered fans the chance to attend the INJUSTICE 2 World Finals in Los Angeles, CA, a Samsung Galaxy S8 phone and cash prize. Learn more about this promotion here.


Keep an eye out for more blog posts in the future that cover the partnership marketing industry across brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a free profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

mp_vip_email_hero_territory1_comp7

  • Track 8,500+ successful partnerships and feature your own
  • View 1,200+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

 

 

When fashion slays the Partnership game

LEXUS_Barneys_2

QUICK READ: Lexus and Barneys New York team up for new LC 500 coupe with a joint window display at Barneys New York on Madison Avenue, juxtaposed with handbag collections from Balenciaga, Delvaux, Fendi, Fontana Milano 1915 and more as part of the automobile maker’s efforts to create more of a cachet as an exciting lifestyle brand.

 

 

Coach Inc Selena Gomez Collection

QUICK READ: SELENA GOMEZ and Coach partnered for a new collection of handbags, leather goods and accessories. The Selena Grace bag was designed by the singer in collaboration with Coach Creative Director Stuard Vevers, and also featured personal touches such as the singer’s signature and a story patch sewn inside.

DIG DEEPER:  For more information on Lexus & Barneys New York, SELENA GOMEZ & Coach or over 8,400 other partnerships, visit MarketingPartnerships.com:

mpn_4in_horz