10 Marketing Partnerships We Love to Talk About

In celebration of Valentine’s Day and the month dedicated to relationships, we wanted to put together a list of marketing partnerships we love at The L.A. Office. Here’s just ten out of the 200+ partnerships that were born at our events!


Proposal A.

1. Green Giant | Macy’s

Through a networking event, Green Giant started a conversation with Macy’s that put the Green Giant into the MACY’S THANKSGIVING DAY PARADE in 2017. Learn more about this promotion here.


star-trek-into-darkness-acer-uk-facebook-competition-570

2. Paramount | Acer

Sharing marketing objectives with 150 creative minds leads to some great partnerships!  As Acer discussed their marketing initiatives, Paramount execs went “Beyond Limits” on a partnership with STAR TREK INTO DARKNESS. Consumers could pre-order the Aspire Touch Notebook and receive a STAR TREK Video Game download. Learn more here.


5-second-rule-with-sofia-vergara-extended-1200x630

3. PlayMonster | The Ellen Show

It was a chance meeting where PlayMonster and Telepictures realized that playing the “5 SECOND RULE” game on ELLEN would turn the game into an instant success. Read more about this partnership here.


DennyDreamWorks1.PNG

4. DreamWorks Animation TV | Denny’s

During a RoadShow Snapshot, DreamWorks introduced their key initiatives to the attendees and Denny’s jumped onboard to promote their “Kids’ Eat Free” Tuesdays.  Kids menus featured new and familiar characters from the Netflix series, DINOTRUX, along with MR. PEABODY & SHERMAN and HOME. Learn more here.


tmobilechipotle.jpg

5. T-Mobile | Chipotle

After presenting at the event, T-Mobile connected with Chipotle and a T-Mobile Tuesday deal was brokered. Chipotle offered free chips & guac among other tasty prizes.


VH1SavetheMusic_CPWM

6. VH1 Save the Music Foundation | Cost Plus World Market

VH1 Save the Music Foundation and Cost Plus World Market teamed up to celebrate the power of music. World market hosted student musicians in select stores to spread cheer to customers during the holiday season. Read more here.


delta_mc

7. McDonald’s | Delta Vacations

You never know who you are sitting next to… Delta Vacations met a representative from McDonald’s and a partnership to promote the annual McDonald’s MONOPOLY game was born with prize fulfillment as part of one of their largest prize pools ever. Read more here.


target_madametussauds_resized

8. Merlin Entertainments | Target

One of the first partnership born from our first event in 2006, we were thrilled to hear that Target and Madam Tussaud’s connected to bring Target’s mascot, Bullseye, into the New York location of Madam Tussaud’s. Read more about this partnership here.


9. Universal Parks and Resorts | Jel Sert

Universal Parks and Resorts teamed up with Jel Sert’s Fla-Vor-Ice brand to celebrate #BIGFLAVORICEFUN and the chance to win one of two grand prize trips for four to Universal Studios Hollywood or Universal Orlando Resort. Learn more about this partnership here.


umg_marriott

10. Universal Music Group | Marriott Rewards

Marriott International and Universal Music Group connected and launched one of our biggest event success stories. The partnership included exclusive performances by established and emerging recording artists, branded video series, social content, music downloads, ticket offers and more. Read more here.


Bonus! Because we’re so proud of our attendees’ success, here’s one more:

TrueValue_AnneGroben2

True Value | Anne Groben & Associates

Anne Groben and Associates helped create a partnership between True Value and YouTube Influencers Chris Salamone and Johnny Brooke for True Value’s ‘Man Cave Promotion.’ Both influencers created a sponsored video creating man cave essentials that can be built by True Value’s products. Learn more here.


Make a Connection and Find Your Next Partner with $100 Off a VIP Membership!

hearts

In celebration of Valentine’s Day and the month dedicated to relationships, we’re pleased to extend 20% off your first year when you upgrade to a VIP Membership on MarketingPartnerships.com. Take advantage and upgrade today using code VIPLOVE to unlock your future partnerships! This offer is only good on new upgrades through February 28th.

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

What do Delta, McDonald’s, Kellogg’s, Hormel, Target and others know…

They know where to find a great deal, smart content and a good time!  

More than 100 partnerships have been born at our events. Great partnerships come in all shapes and sizes. Our event success stories range from major household brands to budding companies that are looking for new marketing opportunities. With an exclusive group of 150 client-side marketers, our events provide a balanced environment of content and networking all in a friendly, business atmosphere.

Check out just a few of the marketing programs that have been born out of relationships created at our recent events, and make sure to continue on to our Success Stories section of our site by clicking here to read about more partnerships. Will yours be next?



McDonald’s | Delta Vacations

(Monopoly)

delta.jpg

McDonald’s together with Delta Vacations partnered to promote the annual McDonald’s Monopoly game contest with prize fulfillment as part of one of their largest prize pools ever. View more images and read about this partnership by clicking here.


Great Content, One-of-a-Kind Networking and Amazing Opportunities…

BPF17_logo_workingThis October 18 – 21, 150 senior-level partnership marketers will gather in Nashville, TN  for the Brand Partnership Forum, an exclusive three-day brand and entertainment marketing event. Participants are exposed to relevant insights on trends, challenges and opportunities key to successful marketing partnerships. In addition to great content, the community atmosphere leads to great relationships and marketing success stories.

Make sure you don’t miss out on the opportunity to join the community!

Request your invitation HERE.


Fandango| Kellogg’s

(Win Superman’s Powers Sweepstakes)

fandango.jpg

Fandango & Kellogg’s teamed up for the theatrical release of THE MAN OF STEEL with the “Win Superman’s Powers” sweepstakes. Through on-pack, in-store, social and digital channels, Kellogg’s offered consumers the chance to win Flight, Speed, Strength and Vision. Fandango fulfilled the vision prize with movie tickets and supported the program online. Read more about this partnership by clicking here.


Fetzer Vineyards | Hormel Foods

(Hormel Gatherings)

fetzer_hormel

After a chance meeting at one of our events, Fetzer Wines and Hormel partnered to bring their products together at retailers throughout the country. They offered a $10 coupon when you purchase a Hormel Gatherings party tray. Click here to read more…


Madame Tussauds | Target

(Bullseye Wax Figure at Madame Tussauds Wax Museum)

tar

Target together with Madame Tussaud’s Wax Museum have partnered to create one of the first dogs to be depicted in wax. Click here to read more about the ceremony.


Faith Hill | Teleflora

(The Collection by Faith Hill)

faith.jpg

Faith Hill partnered with Teleflora to promote The Collection by Faith Hill, which was a specially branded collection of bouquets. Click here for more information!


Ellen | PlayMonster

(5 Second Rule)

ellen.jpg

Telepictures and PlayMonsterworked together to integrate the “5 Second Rule” game into The Ellen DeGeneres Show. Ellen created a segment on her show where she plays the game with some of her famous guests. Click here to read more…


City of Hope | Schwarzkopf Professional

(Shine On)

coh

Schwarzkopf Professional’s partnership with City of Hope invited stylists to use the new Shine treatment on clients and post photos on Instagram. For each post, Schwarzkopf donated $1 to City of Hope and breast cancer research.  Click here to read more…


CMA| Cost Plus World Market

(50th Annual CMA Awards)

cma

The Country Music Association and Cost Plus World Market teamed up to celebrate the 50th annual CMA AWARDS with a sweepstakes. Click here to read more…

 


On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

Hilary_Scacchetti

Hilary Scacchetti
Office Manager
The L.A Office


cropped-mpn_4in1.png

Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

mp_vip_email_hero_territory1_comp7

  • Track 8,400+ successful partnerships and feature your own
  • View 1,200+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals

Entertainment Marketing: 2016 was a Big Year for Movie Partnerships

2016 was a great year for entertainment partnerships. Our team tracked (and added) over 300 entertainment partnerships to MarketingPartnerships.com in the last year alone. The range of marketing partners and the creativity involved in these campaigns was incredibly impressive. The following partnerships are just a dozen of the activities that grabbed our attention. This first blog only includes movie promotions and they are not listed in any specific order.  Anyone with a profile on the site can dig deeper into the site for partnership details, print, digital and video assets.

XMEN: APOCALYPSE | Coldwell Banker
It’s always great seeing new companies venture into the partnership world and the collaboration between real estate firm Coldwell Banker and 20th Century Fox Films was a groundbreaking program.  Check out the TV spots and campaign elements. No need to check out the real estate section for the TV spots and campaign elements.. .we have them all here .
xmenapocalypse_coldwellbanker

BATMAN V. SUPERMAN | Turkish Airways
While the TV spots and creative elements were very impressive, the Batman and Superman planes brought this partnership to new heights (pun intended!). Check it all out here.
batman-superman-1

OFFICE CHRISTMAS PARTY | Blowfish for Hangovers
When you have a movie that may not be appropriate for a happy meal… you need to get creative!  The team at Paramount had fun with this one!  …more.

ROGUE ONE: A STAR WARS STORY | Nissan
Each of the partners for ROGUE ONE: A STAR WARS STORY delivered significant creative, but the creative in Nissan’s TV spots really brought us into the movie and delivered a great payoff at the end. Check out the partnership here.

TROLLS | Sparkling Ice
Sparkling Ice is a relatively new player in the partnership arena and their involvement with TROLLS was a great collaboration.. more.
trolls_spark1

BAD MOMS | Blushington
Every over-worked mom needs a little pampering once in awhile and Blushington was the perfect partner to make that happen. R-Rated movies are not always the easiest for partners but this one looked beautiful… more.

STAR TREK BEYOND | Quicken Loans
Quicken Loans showed how their Rocket Mortgage could take homeowners on the fastest, most powerful home loan experience in the universe through an integrated marketing campaign. Check out the TV spot and more.

star_trek_quicken_2

The following partnerships are available for VIP members only. Learn about membership options on MarketingPartnerships.com here.

FINDING DORY | Coppertone
With specific nutritional guidelines for their partnerships, Disney continues to celebrate the release of their films with top-notch partners. Coppertone was able to soak in some of the excitement from FINDING DORY with this partnership.
findingdory_coppertone

ICE AGE COLLISION COURSE | Home Depot
Through The Home Depot Kids Workshop program, fans had the opportunity to build a mini bowling lane and decorate with ICE AGE: COLLISION COURSE-themed stickers. Find out more.

GHOSTBUSTERS | Progressive Insurance
Everyone loves Flo and Progressive had a full campaign supporting their partnership with the Summer release of GHOSTBUSTERS.  Check out the spots and online campaign here.ghostbusters_progressive

SECRET LIFE OF PETS | GoPro
OK, this is a no-brainer…  I have dogs… I loved this spot… ’nuff said!  Check out the creative!
thesecretlifeofpets_gopro

ZOOLANDER 2 | Fiat
Here’s another team favorite and one that made me hit rewind on my DVR at least 10 times.  This was a really fun spot that played up the ZOOLANDER character and playing up the main character perfectly … more.

On behalf of the team at The L.A. Office, we’re looking forward to a year full of great partnerships!

Best regards,

ml-2006-headshot

Mitch Litvak
President, The L.A. Office

Dig deeper into these partnerships!  Depending on your MarketingPartnerships.com membership level, details about these partnerships may only be available for this week. If you are a VIP Member, you have unlimited access to these partnerships (and thousands more) anytime, anywhere. Only on:

mpn_4in_horz

Share your ideas and thoughts about our blog.  Please email me using the form below:

Like what you are reading???