5 New Partnerships That Brought Brands & Music Together

The music industry has always been a great place for brands to integrate and create effective partnerships.  In 2017, however, the possibilities for brands from all different industries to develop unique and brand-building programs are greater than they’ve ever been.

Curious how your brand could partner with an album release, event or tour?  Check out these 5 partnerships we thought knocked it out of the park.

Want to read up on even more music opportunities? Head over to MarketingPartnerships.com… A basic profile is free!

 

ALL TIME LOW | Rockstar Energy

Fueled By Ramen Records

ALLTIMELOW_rockstar

Fueled by Ramen Records and Rockstar Energy partnered to support pop-punk stars ALL TIME LOW and their Young Renegades Tour that took place over the summer of 2017.

Fans could enter a sweepstakes on a custom microsite on the Rockstar Energy website. Entrants had a chance to win a Grand Prize VIP Flyaway Experience to the Baltimore, MD hometown show which included airfare for two, transportation, accommodations, VIP passes, and an exclusive pizza party with the band. More details here.

LADY GAGA | Starbucks

Interscope

LADYGAGA_Starbucks.jpg

LADY GAGA and Starbucks partnered to support the Born This Way Foundation. From June 13 – 19, 2017, Starbucks donated 25 cents from each one of its Cups of Kindness beverages sold at participating locations, and committed to a minimum $250,000 contribution to the Born This Way Foundation. Funds raised went toward programs that supported youth wellness and empowerment by fostering kindness, improving mental health resources and creating positive environments. Even more information about this partnership on MarketingPartnerships.com.

GORILLAZ | Jaguar

Warner Bros. Records

JAGUAR-LAND-ROVER-AND-GORILLAZ-1

GORILLAZ and Jaguar Land Rover partnered to recruit more than 1,000 electronic and software engineers by using the new Gorillaz App as a recruitment tool. The automotive brand launched a code-breaking challenge in the form of a 360-environment situated in the garage of the band’s home which also featured all the iconic vehicles from Gorillaz past. Want more details? Click here.

JAY-Z | Sprint

Tidal

JAYZ_Sprint

TIDAL and Sprint partnered to celebrate the new album, 4:44, from JAY-Z by offering a series of exclusives to the 45 million postpaid and prepaid Sprint customers and existing TIDAL members. Existing customers and customers who switched to Sprint could experience the album exclusively, as well as a complimentary six-month trial of TIDAL HiFi. More here.

BLAKE SHELTON | Nissan

Warner Music Nashville

BLAKESHELTON_Nissan_1.png

To promote BLAKE SHELTON and his “Doing It To Country Songs” tour, Warner Music Nashville and Nissan teamed up for a tour sponsorship. As a presenting sponsor, the partnership gave Nissan high visibility on Shelton’s headliner and festival events, including ticketing, promotional materials, in-venue videos, social media and collateral, VIP hospitality and on-site vehicle displays for headliner tour stops. The program also featured a sweepstakes that gave fans a chance to win a trip to the tour. Find out more here.


On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

nick_mitich

Nick Mitich
Digital Marketing & Membership Supervisor
The L.A Office


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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4 Location-Based Entertainment Opportunities that Continue To Enhance Brand Partners’ Exposure!

With experiential activations continuing to take over the marketing world, location-based entertainment opportunities are giving brands access to a multitude of hands-on experiences to enhance their exposure and influence on their consumers.

Location-Based Entertainment allows interaction with not only the product, but also with the environment, creating a deeper connection and experience for them to walk away with. Considering the immense amount of messaging and advertising that is produced today, it’s important to offer more than just a product.

NEGRONI WEEK

(CAMPARI)

Negroni Week Kick Off Party at the Refinery Rooftop

#NEGRONIWEEK 2017 IS HAPPENING NOW!

Campari launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2016, Negroni Week grew from just 100 bars in the US to thousands of participants from over 40 countries internationally and exploded on social media.

This year, Campari is excited to announce several new upgrades to the initiative aimed at ensuring bigger and better charitable successes.

To find out more information about this year’s Negroni Week, visit http://marketingpartnerships.com/properties/view/2089/negroni-week


CMA MUSIC FESTIVAL

(COUNTRY MUSIC ASSOCIATION)

CMAA

The 2017 CMA Music Festival is featuring 11 stages with more than 300 acts and 100 hours of music, and it all benefits music education. CMA Music Festival is also being filmed for a national television special that airs on the ABC Television Network. This is the 14th consecutive year the event will be featured, a feat no other music festival has achieved.

For more information on the festival or to view some of CMA Music Festival’s current partnerships, visit http://marketingpartnerships.com/properties/view/226/cma-music-festival


MADAME TUSSAUDS

(MERLIN ENTERTAINMENTS)

MT

Owned by Merlin Entertainments, take a visit to Madame Tussauds where you can see, touch and take photos with all of your favorite celebrities! They’ve taken down the museum-style ropes and poles so that YOU can get up-close and personal with Hollywood’s biggest A-listers. With over 125 figures, there is something for everyone!

Explore more of Merlin Entertainment’s properties by visiting http://marketingpartnerships.com/companies/view/4634/merlin-entertainments


REVOLUTION GALACTIC ATTACK VIRTUAL REALITY COASTER

(SIX FLAGS)

SFVRThis cosmic experience on The New Revolution introduces the first time augmented reality has ever been offered on a virtual reality coaster. The complex gameplay puts you in control of your ride to shoot targets and make key decisions that affect your score.

Powered by Oculus, you’ll be wearing Samsung Gear VR headsets, making you able to see your surroundings and your friends sitting next to you. An army of flying alien drones will be attacking your spaceship with lasers and light missiles before you make it to the mothership. Turn your head during the ride to position your bulls-eye over the enemies to fight back and score points!

See more action packed rides by visiting http://marketingpartnerships.com/companies/view/103/six-flags+


On behalf of the team at The L.A. Office, thanks for reading.

Stay tuned as we bring you more posts about the partnership marketing community.

And for more information on these and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,000+ successful partnerships and feature your own
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  • Contact and connect with 4,500+ Marketing Professionals

Location, Location, Location: 4 Location-Based Entertainment Opportunities To Enhance Your Exposure

With experiential activations taking over the marketing world, location-based entertainment opportunities are flooding the industry, giving brands access to a multitude of hands-on experiences to enhance their exposure and influence on their consumers.

Location-Based Entertainment allows interaction with not only the product, but also with the environment, creating a deeper connection and experience for them to walk away with. Considering the immense amount of messaging and advertising that is produced today, it’s important to offer more than just a product. Appealing to multiple senses, the following four location-based entertainment opportunities provide the potential for vast exposure for you and your brand.

NEGRONI WEEK

(CAMPARI)

negroni

Campari launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2015, Negroni Week grew from more than 100 participating venues to more than 3,500 participating venues around the world and exploded on social media. In 2016, more than 6,000 venues from 44 countries around the world mixed their favorite Negroni variations and raised nearly $400,000 for charitable causes, making it the biggest fundraiser in the global spirits industry. The first day of Negroni Week, there was a #NegroniWeek tweet every 30 seconds!


CMA MUSIC FESTIVAL

(COUNTRY MUSIC ASSOCIATION)

CMAFest

The annual 4-day CMA Music Festival in Downtown Nashville is unlike any other. More than 87,000 people per day will attend this year’s CMA Music Festival, the largest Country Music festival in the U.S.. With 11 stages and over 400 artists performances, this is THE event for Country Music’s biggest artists…and biggest fans. The festival is also filmed and documented by ABC Television for a two-hour television special. Last year’s special generated over 5.19 million viewers with ratings of 1.2/4, and official partners have the opportunity to be part of that broadcast.


REVOLUTION GALACTIC ATTACK VIRTUAL REALITY COASTER

(SIX FLAGS)

SFVRThis cosmic experience on The New Revolution introduces the first time augmented reality has ever been offered on a virtual reality coaster. The complex gameplay puts you in control of your ride to shoot targets and make key decisions that affect your score.

Powered by Oculus, you’ll be wearing Samsung Gear VR headsets, making you able to see your surroundings and your friends sitting next to you. An army of flying alien drones will be attacking your spaceship with lasers and light missiles before you make it to the mothership. Turn your head during the ride to position your bulls-eye over the enemies to fight back and score points!


LEGOLAND

(MERLIN ENTERTAINMENTS)

Legoland

Owned by Merlin Entertainments, the leading name in location-based, family entertainment, LEGOLAND is an interactive, hands-on experience for families with children 2-12. Each LEGOLAND is bursting with interactive family rides, live shows, building workshops, and amazing attractions, including awe-inspiring Miniland areas reflecting iconic buildings and attractions from the Resort location – all built using the iconic LEGO® brick. Locations include: LEGOLAND Billund, LEGOLAND Windsor, LEGOLAND California, LEGOLAND Deutschland, LEGOLAND Florida, LEGOLAND Malaysia, & LEGOLAND Dubai.


On behalf of the team at The L.A. Office, thanks for reading.

Stay tuned as we bring you more posts about the partnership marketing community.

And for more information on these and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

Still not enough? Unlock the full database by upgrading to VIP!

mp_vip_email_hero_territory1_comp7

  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,500+ Marketing Professionals