As summer turns to fall, the gaming industry braces for its biggest time of year: the holidays. More AAA titles are released by the major gaming developers than any other point in the year and the titles coming to homes this fall and winter make this year exceptionally robust.
Below are five of the most anticipated video game releases, chock full of partnership opportunity, coming out this holiday season.
CALL OF DUTY: WWII | Activision
(November 3, 2017)
One of the most iconic and successful video game franchises of all time returns to it’s roots in the past with CALL OF DUTY: WWII. The new game, coming in November, looks to redefine World War II for a new gaming generation. The CALL OF DUTY franchise has a history of extensive partnerships with brands like Frito-Lay, Pepsi, Jeep, Uber and more. Read more here.
SUPER MARIO ODYSSEY | Nintendo
(October 27, 2017)
After announcing a whole host of games for their new console, the Nintendo Switch at E3, this holiday season will see some of the most anticipated hit the market. SUPER MARIO ODYSSEY gives players a whole host of new abilities to use with the beloved character. The Mario brand is great for kid-friendly promotions, as proven by tie-ins with companies like Frito-Lay and Yogurtland. Read more here.
ASSASSIN’S CREED ORIGINS | Ubisoft
(October 27, 2017)
As the 10th installment of ASSASSIN’S CREED (which expanded into movie theaters late last year as well), some were worried that the nearly decade long franchise had run out of steam. ASSASSIN’S CREED ORIGINS looks to breathe new life into the game and show off new mechanics and a gorgeous, violent setting that brands in the alcoholic beverage, CPG or electronics industries could fit in perfectly with. Read more here.
MIDDLE-EARTH: SHADOW OF WAR | Warner Bros. Interactive
(October 10, 2017)
After the original, MIDDLE-EARTH: SHADOW OF MORDOR, sold well over a million copies, the sequel from Warner Bros. Interactive Studios comes this fall. Expanding the Lord of the Rings universe, MIDDLE-EARTH: SHADOW OF WAR promises more exciting combat and even more partnership potential. Read more here.
STAR WARS BATTLEFRONT II | EA
(November 17, 2017)
Landing with a slight thud, the original reboot of the Star Wars BATTLEFRONT franchise in 2015 didn’t live up to the expectations of many. The sequel, however, promises more content, better game play and a more well-rounded experience. Look for partners to be clamoring for an opportunity to team up with this legendary IP. Read more here.
Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.
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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!
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The L.A Office
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