10 Marketing Partnerships We Love to Talk About

In celebration of Valentine’s Day and the month dedicated to relationships, we wanted to put together a list of marketing partnerships we love at The L.A. Office. Here’s just ten out of the 200+ partnerships that were born at our events!

Proposal A.

1. Green Giant | Macy’s

Through a networking event, Green Giant started a conversation with Macy’s that put the Green Giant into the MACY’S THANKSGIVING DAY PARADE in 2017. Learn more about this promotion here.


2. Paramount | Acer

Sharing marketing objectives with 150 creative minds leads to some great partnerships!  As Acer discussed their marketing initiatives, Paramount execs went “Beyond Limits” on a partnership with STAR TREK INTO DARKNESS. Consumers could pre-order the Aspire Touch Notebook and receive a STAR TREK Video Game download. Learn more here.


3. PlayMonster | The Ellen Show

It was a chance meeting where PlayMonster and Telepictures realized that playing the “5 SECOND RULE” game on ELLEN would turn the game into an instant success. Read more about this partnership here.


4. DreamWorks Animation TV | Denny’s

During a RoadShow Snapshot, DreamWorks introduced their key initiatives to the attendees and Denny’s jumped onboard to promote their “Kids’ Eat Free” Tuesdays.  Kids menus featured new and familiar characters from the Netflix series, DINOTRUX, along with MR. PEABODY & SHERMAN and HOME. Learn more here.


5. T-Mobile | Chipotle

After presenting at the event, T-Mobile connected with Chipotle and a T-Mobile Tuesday deal was brokered. Chipotle offered free chips & guac among other tasty prizes.


6. VH1 Save the Music Foundation | Cost Plus World Market

VH1 Save the Music Foundation and Cost Plus World Market teamed up to celebrate the power of music. World market hosted student musicians in select stores to spread cheer to customers during the holiday season. Read more here.


7. McDonald’s | Delta Vacations

You never know who you are sitting next to… Delta Vacations met a representative from McDonald’s and a partnership to promote the annual McDonald’s MONOPOLY game was born with prize fulfillment as part of one of their largest prize pools ever. Read more here.


8. Merlin Entertainments | Target

One of the first partnership born from our first event in 2006, we were thrilled to hear that Target and Madam Tussaud’s connected to bring Target’s mascot, Bullseye, into the New York location of Madam Tussaud’s. Read more about this partnership here.

9. Universal Parks and Resorts | Jel Sert

Universal Parks and Resorts teamed up with Jel Sert’s Fla-Vor-Ice brand to celebrate #BIGFLAVORICEFUN and the chance to win one of two grand prize trips for four to Universal Studios Hollywood or Universal Orlando Resort. Learn more about this partnership here.


10. Universal Music Group | Marriott Rewards

Marriott International and Universal Music Group connected and launched one of our biggest event success stories. The partnership included exclusive performances by established and emerging recording artists, branded video series, social content, music downloads, ticket offers and more. Read more here.

Bonus! Because we’re so proud of our attendees’ success, here’s one more:


True Value | Anne Groben & Associates

Anne Groben and Associates helped create a partnership between True Value and YouTube Influencers Chris Salamone and Johnny Brooke for True Value’s ‘Man Cave Promotion.’ Both influencers created a sponsored video creating man cave essentials that can be built by True Value’s products. Learn more here.

Make a Connection and Find Your Next Partner with $100 Off a VIP Membership!


In celebration of Valentine’s Day and the month dedicated to relationships, we’re pleased to extend 20% off your first year when you upgrade to a VIP Membership on MarketingPartnerships.com. Take advantage and upgrade today using code VIPLOVE to unlock your future partnerships! This offer is only good on new upgrades through February 28th.

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

10 Of Summer’s Most Memorable Partnerships. Was Your Brand Involved?

Before we fully transition into Fall and prepare for the Holiday season and all-new partnerships, we wanted to celebrate the end of summer and take a look back at 10 memorable partnerships across several entertainment categories including theatrical, music, television, home entertainment and gaming.



Sony Pictures Entertainment and Dell boost their collaborations to promote SPIDER-MAN: HOMECOMING both behind and in front of the camera. The partnership included Dell technology powering the film’s visual effects and helping to create the virtual world of SPIDER-MAN: HOMECOMING VR, creating an interactive billboard game and more. View more images and read about this partnership by clicking here.



Universal Pictures and Stoli Vodka teamed up to promote ATOMIC BLONDE with a co-branded, multi-media, national campaign. The partnership included a 1980’s-themed Pandora digital station that celebrated the music from the film’s soundtrack, a menu of film-themed cocktails and a sweepstakes that offered fans a trip to Berlin, Germany. Learn more about this partnership here.

RZA | Chipotle


Continuing the ever-growing trend of customization, Wu-Tang Clan’s RZA and Chipotle teamed up to celebrate the 51 ingredients the QSR uses to make its food. Each ingredient was paired with a unique sound and visual, allowing fans to compose their favorite Chipotle order and create a customized musical and visual experience. Learn more about this partnership here.



Warner Bros. RecordsGORILLAZ and Jaguar Land Rover partnered to recruit more than 1,000 electronic and software engineers with a code-breaking challenge found in the virtual band’s app. The partnership aimed to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking. Read more about this creative partnership here.



Discovery Channel’s SHARK WEEK and socially responsible lifestyle brand teamed up to give fans a “jawsome” opportunity to celebrate the summer TV event with a limited-edition Shark Lokai. With each purchase, Lokai donated $1  to Oceana’s efforts to save sharks and restore the ocean’s balance. Learn more about this promotion here.



As part of their “Ford Warriors in Pink” association, Hallmark Channel and Ford’s “Good Days at the Shore” giveaway offered fans the chance to win a 2017 Ford Edge Sport and a five-day getaway. For more images and details about this promotion, click here.

BEAUTY AND THE BEAST | Lorac Cosmetics


Walt Disney Home Entertainment and Lorac Cosmetics celebrated the Digital HD and Blu-ray release of BEAUTY AND THE BEAST with a four-piece makeup collection. The included a 16-pan eyeshadow palette, a cheek palette and a set of lipsticks and lip glosses containing five new shades. For more images and information about this partnership, click here.



To celebrate the Digital HD and Blu-ray release of ALIEN: COVENANT, 20th Century Fox Filmed Entertainment and ORIGIN PC teamed up to give away a special EVO15-S 10 Series with ALIEN: COVENANT-themed custom paint and copies of the film. Learn more about this promotion here.



Nintendo of America and Frito-Lay collaborated to give away one NINTENDO SWITCH gaming system every hour for six weeks. Participants could enter codes found on specially marked Frito-Lay variety packs and instantly see if they won. For more details about this partnership, click here.

INJUSTICE 2 | SIMPLE Mobile & Samsung


Lastly, Warner Bros. Interactive Entertainment’s INJUSTICE 2, in partnership with SIMPLE Mobile and Samsung, offered fans the chance to attend the INJUSTICE 2 World Finals in Los Angeles, CA, a Samsung Galaxy S8 phone and cash prize. Learn more about this promotion here.

Keep an eye out for more blog posts in the future that cover the partnership marketing industry across brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a free profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!


  • Track 8,500+ successful partnerships and feature your own
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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!



Chipotle takes on an intergalactic quest; Dodge is no buster in THE FATE OF THE FURIOUS

RADLANDS_Chipotle 4

QUICK READ: Chipotle, in partnership with the creators of Yo Gabba Gabba! and Discovery Education, brings a fun limited series that explores and celebrates the world of food. Join in for exciting adventures with The Cultivators, an elite team of intergalactic kids protecting the galaxy’s plants and animals.



QUICK READ: Dodge continues its partnership with the Fast & Furious franchise. Because how else would Dom be able to live his life a quarter-mile at a time?

DIG DEEPER:  For more information on Chipotle and Discovery Education’s RAD LANDS, Universal’s FATE OF THE FURIOUS and Dodge or nearly 8,000 other partnerships, visit MarketingPartnerships.com. Depending on your membership level, details about this partnership may only be available for this week. If you are a VIP Member, you have unlimited access to this partnership (and thousands more) anytime, anywhere.  Only on: