M&M’s helps fans unlock Jessie J’s new song; GapKids and WONDER encourage classrooms to #ChooseKind


QUICK READ:  Jessie J and M&M’S teamed up to give fans an interactive beatbox platform for fans to create their own beat with an animated Jessie J and M&M’S characters for a chance to unlock an exclusive preview of her new song “Real Deal”.



QUICK READ: GapKids took part in Lionsgate’s #ChooseKind movement, an educational program that focuses on teaching acts of kindness, acceptance and inclusion to third through sixth grade students, leading up to WONDER’s release. GapKids encouraged students to participate in the #ChooseKind T-Shirt Design contest. Students were challenged to create a visualization of what kindness and inclusion means to them as a design activity. Eight winning designs were produced and sold online and in select U.S. GapKids stores beginning on World Kindness Day, November 13, 2017.

DIG DEEPER:  For more information on partnering with Universal Music Group’s Jessie J and M&M’s, Lionsgate Entertainment’s WONDER and GapKids or over 8,400 other partnerships, visit MarketingPartnerships.com:



When fashion slays the Partnership game


QUICK READ: Lexus and Barneys New York team up for new LC 500 coupe with a joint window display at Barneys New York on Madison Avenue, juxtaposed with handbag collections from Balenciaga, Delvaux, Fendi, Fontana Milano 1915 and more as part of the automobile maker’s efforts to create more of a cachet as an exciting lifestyle brand.



Coach Inc Selena Gomez Collection

QUICK READ: SELENA GOMEZ and Coach partnered for a new collection of handbags, leather goods and accessories. The Selena Grace bag was designed by the singer in collaboration with Coach Creative Director Stuard Vevers, and also featured personal touches such as the singer’s signature and a story patch sewn inside.

DIG DEEPER:  For more information on Lexus & Barneys New York, SELENA GOMEZ & Coach or over 8,400 other partnerships, visit MarketingPartnerships.com: