4 Location-Based Entertainment Opportunities that Continue To Enhance Brand Partners’ Exposure!

With experiential activations continuing to take over the marketing world, location-based entertainment opportunities are giving brands access to a multitude of hands-on experiences to enhance their exposure and influence on their consumers.

Location-Based Entertainment allows interaction with not only the product, but also with the environment, creating a deeper connection and experience for them to walk away with. Considering the immense amount of messaging and advertising that is produced today, it’s important to offer more than just a product.

NEGRONI WEEK

(CAMPARI)

Negroni Week Kick Off Party at the Refinery Rooftop

#NEGRONIWEEK 2017 IS HAPPENING NOW!

Campari launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2016, Negroni Week grew from just 100 bars in the US to thousands of participants from over 40 countries internationally and exploded on social media.

This year, Campari is excited to announce several new upgrades to the initiative aimed at ensuring bigger and better charitable successes.

To find out more information about this year’s Negroni Week, visit http://marketingpartnerships.com/properties/view/2089/negroni-week


CMA MUSIC FESTIVAL

(COUNTRY MUSIC ASSOCIATION)

CMAA

The 2017 CMA Music Festival is featuring 11 stages with more than 300 acts and 100 hours of music, and it all benefits music education. CMA Music Festival is also being filmed for a national television special that airs on the ABC Television Network. This is the 14th consecutive year the event will be featured, a feat no other music festival has achieved.

For more information on the festival or to view some of CMA Music Festival’s current partnerships, visit http://marketingpartnerships.com/properties/view/226/cma-music-festival


MADAME TUSSAUDS

(MERLIN ENTERTAINMENTS)

MT

Owned by Merlin Entertainments, take a visit to Madame Tussauds where you can see, touch and take photos with all of your favorite celebrities! They’ve taken down the museum-style ropes and poles so that YOU can get up-close and personal with Hollywood’s biggest A-listers. With over 125 figures, there is something for everyone!

Explore more of Merlin Entertainment’s properties by visiting http://marketingpartnerships.com/companies/view/4634/merlin-entertainments


REVOLUTION GALACTIC ATTACK VIRTUAL REALITY COASTER

(SIX FLAGS)

SFVRThis cosmic experience on The New Revolution introduces the first time augmented reality has ever been offered on a virtual reality coaster. The complex gameplay puts you in control of your ride to shoot targets and make key decisions that affect your score.

Powered by Oculus, you’ll be wearing Samsung Gear VR headsets, making you able to see your surroundings and your friends sitting next to you. An army of flying alien drones will be attacking your spaceship with lasers and light missiles before you make it to the mothership. Turn your head during the ride to position your bulls-eye over the enemies to fight back and score points!

See more action packed rides by visiting http://marketingpartnerships.com/companies/view/103/six-flags+


 

Location, Location, Location: 4 Location-Based Entertainment Opportunities To Enhance Your Exposure

With experiential activations taking over the marketing world, location-based entertainment opportunities are flooding the industry, giving brands access to a multitude of hands-on experiences to enhance their exposure and influence on their consumers.

Location-Based Entertainment allows interaction with not only the product, but also with the environment, creating a deeper connection and experience for them to walk away with. Considering the immense amount of messaging and advertising that is produced today, it’s important to offer more than just a product. Appealing to multiple senses, the following four location-based entertainment opportunities provide the potential for vast exposure for you and your brand.

NEGRONI WEEK

(CAMPARI)

negroni

Campari launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2015, Negroni Week grew from more than 100 participating venues to more than 3,500 participating venues around the world and exploded on social media. In 2016, more than 6,000 venues from 44 countries around the world mixed their favorite Negroni variations and raised nearly $400,000 for charitable causes, making it the biggest fundraiser in the global spirits industry. The first day of Negroni Week, there was a #NegroniWeek tweet every 30 seconds!


CMA MUSIC FESTIVAL

(COUNTRY MUSIC ASSOCIATION)

CMAFest

The annual 4-day CMA Music Festival in Downtown Nashville is unlike any other. More than 87,000 people per day will attend this year’s CMA Music Festival, the largest Country Music festival in the U.S.. With 11 stages and over 400 artists performances, this is THE event for Country Music’s biggest artists…and biggest fans. The festival is also filmed and documented by ABC Television for a two-hour television special. Last year’s special generated over 5.19 million viewers with ratings of 1.2/4, and official partners have the opportunity to be part of that broadcast.


REVOLUTION GALACTIC ATTACK VIRTUAL REALITY COASTER

(SIX FLAGS)

SFVRThis cosmic experience on The New Revolution introduces the first time augmented reality has ever been offered on a virtual reality coaster. The complex gameplay puts you in control of your ride to shoot targets and make key decisions that affect your score.

Powered by Oculus, you’ll be wearing Samsung Gear VR headsets, making you able to see your surroundings and your friends sitting next to you. An army of flying alien drones will be attacking your spaceship with lasers and light missiles before you make it to the mothership. Turn your head during the ride to position your bulls-eye over the enemies to fight back and score points!


LEGOLAND

(MERLIN ENTERTAINMENTS)

Legoland

Owned by Merlin Entertainments, the leading name in location-based, family entertainment, LEGOLAND is an interactive, hands-on experience for families with children 2-12. Each LEGOLAND is bursting with interactive family rides, live shows, building workshops, and amazing attractions, including awe-inspiring Miniland areas reflecting iconic buildings and attractions from the Resort location – all built using the iconic LEGO® brick. Locations include: LEGOLAND Billund, LEGOLAND Windsor, LEGOLAND California, LEGOLAND Deutschland, LEGOLAND Florida, LEGOLAND Malaysia, & LEGOLAND Dubai.


 

10 Marketing Partnerships we love to talk about…

Everyone loves success stories, and at The L.A. Office, we love to talk about the partnerships that develop as a result of our events.  Here’s 10 out of the 100+ partnerships that were born at our Industry Insights Events.


MADAME TUSSAUD’S & Target 

As the first partnership born from our first event in 2006, we were thrilled to hear that Target and Madam Tussaud’s connected to bring Target’s mascot, Bullseye, into the New York location of Madam Tussaud’s.

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CMA & Cost Plus World Market

The Country Music Association and Cost Plus World Market teamed up to celebrate the 50th annual CMA AWARDS with a sweepstakes where one lucky winner won a trip for two to the award show and a Cost Plus World Market gift card valued at $1,000… more.cma_cpwm-1


Like what you see here? Make your own Partnership Marketing Success Story at the 2017 Industry Insights Summit (March 29-April 1, 2017)

Join us in Laguna Beach, CA and discover new trends, identify must-have marketing tactics, and build your partnership network in a casual, creative setting with top brand marketers!IIS16_Logo1.eps

Our exclusive event gets results by inviting only senior partnership marketers to attend. If this is you, we promise an experience that’s relaxed, engaging, focused on the future, and dedicated to helping you build successful partnerships.

Don’t miss out on the event that was built for the Partnership Marketing Community. Click here for additional information and request an invitation!


UNIVERSAL MUSIC GROUP & Marriott Rewards

Marriott International and Universal Music Group connected and launched one of our biggest event success stories. The partnership included exclusive performances by established and emerging recording artists, branded video series, social content, music downloads, ticket offers and… more.

umg_marriott


VH1 Save the Music & Universal Pictures’s SING

Entertainment companies and brands are turning up the heat with non-profits!  In celebration of Universal Pictures Holiday 2016 release of Sing, VH1 Save The Music Foundation is launching a national conversation to help spread the message about the importance of keeping music programs in schools. For every social media post #SingMovie Universal donated $1.00 for a maximum donation of $40,000 to four deserving schools.

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Paramount’s STAR TREK & Acer Computers

After Acer’s Marketing Exec spoke at the 2012 Summit, she said a few things that got the Paramount team going.  For the theatrical release of STAR TREK INTO DARKNESS, Acer launched a new product in sync with the release of the film. Additionally, consumers could pre-order the Aspire Touch Notebook and receive a STAR TREK … more.

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THE ELLEN SHOW & PlayMonster’s 5 Second Rule

Here’s a timely program that keeps growing and growing!  What started as a one-time integration,  PlayMonster’s 5 Second Rule  from  is now a highly anticipated segment on the THE ELLEN SHOW.  Celebrities from Sophia Vagara to…. more.

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Be sure to watch the ELLEN/5 Second Rule video too!


Denny’s & Warner Bros. Pictures THE HOBBIT (VIP Access)

When John Dillon (CMO of Denny’s Restaurants) spoke at the 2010 Summit, he never expected to walk away with a long-term partnership with Warner Bros. Pictures‘ THE HOBBIT. Check out the details (and TV spots) here.

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California Lottery & Warner Bros. Records

Warner Bros. Records together with The California Lottery partnered to create Warner Bros. Scratchers with select music artists from the Warner Bros. Records roster.

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THE ELLEN SHOW & BEHR Paints (VIP Access)

When BEHR Paints came to the Summit last year, everyone wondered what they could do with a paint company.  Well, Telepictures Productions’ THE ELLEN SHOW partnered with Behr Paint for a six-week digital series, “Grand Design with The Cousins,” which aired on The Ellen Network. The series featured design experts and HGTV stars, “The Cousins,” John Colaneri and Anthony Carrino… more.

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And so many great Brand + Brand connections happen too!

Delta Vacations & McDonald’s  (VIP Access)

We love when our event partners find ways to work together… especially when they are amazing brands.  McDonald’s together with Delta Vacations partnered to promote the annual McDonald’s MONOPOLY game contest with prize fulfillment as part of one of their largest prize pools ever.

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Fetzer Wines & Hormel Meats

After a chance meeting at our event in 2015, Fetzer Wines and Hormel partnered to bring their products together at retailers throughout the country.  They offered a $10 coupon when you purchase a Hormel Gatherings party tray.

fetzerhormel


Marketers attend The Industry Insights Summit for great content and networking… everyone leaves with new relationships and opportunities.

What will you gain by attending the Summit?

  • Discover new trends within the partnership marketing community
  • Build up your partnership network with top-level executives
  • Identify must-have marketing tactics
  • Brainstorm potential partnerships with top brand marketers

Registration is limited to client-side brand and entertainment marketers.  Don’t miss out on the event built for the Partnership Marketing Community. Register today!

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