7 New Theatrical Partnerships to kick off this Fall!

 

Every blockbuster-packed summer tends to be followed up with year-end box office hits, and 2017 proved to be no exception. As the weather started to cool down, some great fall partnerships heated up!

Check out these seven eclectic examples from movies that spanned genres from animated journeys, a comedy sequel, two superhero adventures and a mystery drama, with partners that ranged from experiential, CPG, technology, QSR, health & beauty, automotive and travel brands–truly something for EVERYONE!

THE LEGO NINJAGO MOVIE | Color Me Mine

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Warner Bros.’ THE LEGO NINJAGO MOVIE debuted in the United States on September 22, 2017 and centered around a teenage ninja struggling to accept the truth about his villainous father while battling a danger threatening his homeland. You read about the McDonald’s partnership here recently, and while the movie also joined forces with Visa, the partnership with paint-it-yourself pottery franchise Color Me Mine included movie-themed “Kids Night Out” events in stores nationwide that involved the whole family. Check out what those entailed here.


MY LITTLE PONY: THE MOVIE | Musselman’s Apple Sauce

my_little_pony_the_movie

Animated musical comedy fantasy MY LITTLE PONY: THE MOVIE was released October 6, 2017 by Lionsgate. The story followed “The Mane 6” –Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy, and Rarity–on an unforgettable journey to save their home from a new dark force. Of the seven partnerships the movie garnered, the one with apple sauce manufacturer Musselman’s gave fans a chance to win a Carnival Family Cruise grand prize! Read what the other prizes included here.


A BAD MOMS CHRISTMAS | Amazon Alexa

A BAD MOMS CHRISTMAS

STX Entertainment’s comedy sequel about three under-appreciated moms who deal with their own mothers visiting during the Christmas holiday, A BAD MOMS CHRISTMAS, ushered in six partnerships. These included one with Amazon’s intelligent personal home assistant and created a magical holiday experience with the first-ever Alexa powered premiere. Learn how the device took center stage at the party here.


THOR RAGNAROK | Red Robin

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Marvel Entertainment’s THOR: RAGNAROK is the third installment of the superhero franchise that debuted November 3, 2017. It centers around Thor’s quest for survival in a race against time to prevent the destruction of his world and civilization. To celebrate this adventure, the film featured four partners, and to satisfy fan appetites, Red Robin’s “Burgers and A Movie” promotion with Fandango allowed customers who purchased a  limited edition gift card to the chain to receive something extra. Details here.

 


MURDER ON THE ORIENT EXPRESS | Proraso

MurderOrientExpress_Proraso

20th Century Fox’s MURDER ON THE ORIENT EXPRESS is a mystery drama based on the 1934 novel of the same name by Agatha Christie. This is the fourth adaptation of the novel that follows a world-renowned detective who tries to solve a murder on the famous European train in the 1930s. Debuting November 10, 2017, it included an all-star cast and nine diverse partners. One such was with high-end shaving products brand Proraso that invited fans to become “the world’s greatest detective” with a sweepstakes for a chance to win a trip for to New York City. Check out what the mysterious trip included here.


JUSTICE LEAGUE| Mercedes-Benz

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Warner Bros.’ JUSTICE LEAGUE is the fifth installment of the DC Extended Universe, based on the DC Comics superhero team of the same name that hit screens November 17, 2017. A group of heroes and outcasts assembled to save the planet from the incoming threat of new villains. The film’s six partnerships included one with Mercedes-Benz, which touted their new 2018 E‑Class Cabriolet as a new member of the superhero group and latest symbol of justice on their website. The partnership also featured three of the automotive brand’s vehicles, with new interior developed for the film, in the movie. See what other exclusives were part of the promotion here.


COCO| Southwest Airlines

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Rounding out the pre-Thanksgiving festivities is Walt Disney/Pixar’s 3D computer-animated musical fantasy adventure film, COCO. Debuting November 22, 2017, the story follows a 12-year-old boy in a small, fictional Mexican village who sets off a chain of events relating to a century-old mystery that leads to an extraordinary family reunion. The movie featured nine different partnerships, one of which was with Southwest Airlines. Read about how the carrier celebrated the film and culture of Mexico here.

This rounds out a sampling of just a few of thousands of partnerships we are tracking. Stay tuned for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, log in or create a profile on MarketingPartnerships.com. Basic profiles are free.


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6 Movies your brand should celebrate the 2017 Holiday season with

Every year closes with holiday hits and their corresponding partnerships. To help spark some seasonal creativity, we invite you to check out these anticipated theatrical end-of-year releases for your brands. There are over 1,000 movies, TV shows, gaming and music options available, including examples of holiday partnerships past on MarketingPartnerships.com, but here’s a list of 6 theatrical titles you’ll want to include in your holiday marketing plans.

November 2017

the_star

Kicking off the holiday season, Sony Pictures’ THE STAR tells the animated tale of a small, brave donkey and his animal friends who become the unsuspecting heroes of the first Christmas.


fantastic_beasts_2

Warner Bros.’ FANTASTIC BEASTS AND WHERE TO FIND THEM 2 continues the adventures of Newt Scamander from J.K. Rowling’s wizarding world in the next chapter of the franchise that became the eighth highest-grossing film of 2016.


coco

Walt Disney Studios’ animated COCO follows a 12-year-old boy who sets off a chain of events relating to a century-old mystery, leading to an extraordinary family reunion. The vibrant colors and fantasy plot make this an exciting and anticipated family film.

December 2017

It will be hard to escape the frenzy for STAR WARS: THE LAST JEDI, but here’s a look at a few other December releases:

Ferdinand

A popular childhood novel brought to life in 3D computer animation, Blue Sky/20th Century Fox Animation’s FERDINAND will follow a pacifist bull (John Cena), who prefers smelling flowers to fighting, on a comedic adventure for families to enjoy.


pitch_perfect_3

Fans will be ready to have a Merry Pitchmas as Universal Pictures’ PITCH PERFECT 3, the follow-up to summer 2015’s blockbuster sequel, hits theaters just in time for the holidays. The eagerly awaited next chapter promises a returning cast and musical laughs.


The_greatest_showman

Debuting Christmas Day, 20th Century Fox’s THE GREATEST SHOWMAN is an original musical that follows the story of how P.T. Barnum (Hugh Jackman) created the Barnum & Bailey circus in 1881.

With these options, it’s never too early to start thinking of the holidays! Check back as we continue to feature seasonal roundups.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,500+ Marketing Professionals

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!