5 Summer Blockbusters and the Partnerships That Made Them Stand Out

Every summer brings big box office excitement, and this summer hasn’t disappointed. Out of all the recent hits, these five not only delivered great box office results, they also featured unique partnerships, which are all tracked on MarketingPartnerships.com. Take a look at some of the stand-outs, and their corresponding partnership examples, and hopefully they will provide inspiration for your next partnerships, too!

WONDER WOMAN (Warner Bros.)

WonderWoman_artWonder Woman was first introduced to fans in DC’s Batman v Superman: Dawn of Justice and returned on her own June 2 to dominate the box office, along with seven complementing partnerships. With two straight weeks at the #1 spot, it’s no surprise there is a sequel the works, and we will be on the lookout for those partnerships, too. For this movie, we felt the PayPal union offered something new and different. Details here.


CARS 3 (Disney/Pixar)

Cars 3 - artCARS 3 debuted in theaters in the US on June 16 with an all-new story that contained the heart and emotion of the original film. With its #1 spot in the box office on opening weekend, the movie’s eight partnerships included top brands, and although they all had unique elements, the one that stood out was Coppertone, which included a fun experiential component. Read all about it here.


TRANSFORMERS: THE LAST KNIGHT (Paramount Pictures)

Transformers artThe $3.8B movie franchise and consumer products powerhouse, TRANSFORMERS: THE LAST KNIGHT, hit theaters June 21, bringing director Michael Bay’s epic robot battle sequences with favorite autobot characters, Optimus Prime and Bumblebee, alongside Mark Wahlberg. Also boasting eight partnerships spanning a variety of brands, details on the multifaceted one with SONIC Drive-In can be found here.


DESPICABLE ME 3 (Illumination/Universal Pictures)

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On June 30, the team who created the biggest animated hits of 2013 and 2015, DESPICABLE ME 2 and MINIONS, returned to continue the adventures of Gru, Lucy, their adorable daughters and the Minions. The whopping 10 diverse partnerships extended the reach of the lovable characters, and while most were with very recognizable names, a very clever example was with DNA testing and ancestry exploration site, 23andMe. Learn more.


SPIDER-MAN: HOMECOMING (Sony Pictures)

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After the new Spider-Man first appeared in Marvel’s Cinematic Universe (MCU)’s Avengers, Sony Pictures Entertainment released the next installment of its $4 billion Spider-Man franchise July 7, topping the box office during its opening weekend. Ushering eight notable partners, the feel-good alliance with Goodwill had some great elements. Check it out here.


With a combined total of 42 partnerships between these five films, you can see why it was hard to choose one for each. Worry not, for you can see all the rest, along with 1,000s of great partnerships on MarketingPartnerships.com. If you don’t already have a profile, it’s easy to set one up.

Still not enough? Unlock the full database by upgrading to VIP!

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Entertainment Marketing: 2016 was a Big Year for Movie Partnerships

2016 was a great year for entertainment partnerships. Our team tracked (and added) over 300 entertainment partnerships to MarketingPartnerships.com in the last year alone. The range of marketing partners and the creativity involved in these campaigns was incredibly impressive. The following partnerships are just a dozen of the activities that grabbed our attention. This first blog only includes movie promotions and they are not listed in any specific order.  Anyone with a profile on the site can dig deeper into the site for partnership details, print, digital and video assets.

XMEN: APOCALYPSE | Coldwell Banker
It’s always great seeing new companies venture into the partnership world and the collaboration between real estate firm Coldwell Banker and 20th Century Fox Films was a groundbreaking program.  Check out the TV spots and campaign elements. No need to check out the real estate section for the TV spots and campaign elements.. .we have them all here .
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BATMAN V. SUPERMAN | Turkish Airways
While the TV spots and creative elements were very impressive, the Batman and Superman planes brought this partnership to new heights (pun intended!). Check it all out here.
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OFFICE CHRISTMAS PARTY | Blowfish for Hangovers
When you have a movie that may not be appropriate for a happy meal… you need to get creative!  The team at Paramount had fun with this one!  …more.

ROGUE ONE: A STAR WARS STORY | Nissan
Each of the partners for ROGUE ONE: A STAR WARS STORY delivered significant creative, but the creative in Nissan’s TV spots really brought us into the movie and delivered a great payoff at the end. Check out the partnership here.

TROLLS | Sparkling Ice
Sparkling Ice is a relatively new player in the partnership arena and their involvement with TROLLS was a great collaboration.. more.
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BAD MOMS | Blushington
Every over-worked mom needs a little pampering once in awhile and Blushington was the perfect partner to make that happen. R-Rated movies are not always the easiest for partners but this one looked beautiful… more.

STAR TREK BEYOND | Quicken Loans
Quicken Loans showed how their Rocket Mortgage could take homeowners on the fastest, most powerful home loan experience in the universe through an integrated marketing campaign. Check out the TV spot and more.

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The following partnerships are available for VIP members only. Learn about membership options on MarketingPartnerships.com here.

FINDING DORY | Coppertone
With specific nutritional guidelines for their partnerships, Disney continues to celebrate the release of their films with top-notch partners. Coppertone was able to soak in some of the excitement from FINDING DORY with this partnership.
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ICE AGE COLLISION COURSE | Home Depot
Through The Home Depot Kids Workshop program, fans had the opportunity to build a mini bowling lane and decorate with ICE AGE: COLLISION COURSE-themed stickers. Find out more.

GHOSTBUSTERS | Progressive Insurance
Everyone loves Flo and Progressive had a full campaign supporting their partnership with the Summer release of GHOSTBUSTERS.  Check out the spots and online campaign here.ghostbusters_progressive

SECRET LIFE OF PETS | GoPro
OK, this is a no-brainer…  I have dogs… I loved this spot… ’nuff said!  Check out the creative!
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ZOOLANDER 2 | Fiat
Here’s another team favorite and one that made me hit rewind on my DVR at least 10 times.  This was a really fun spot that played up the ZOOLANDER character and playing up the main character perfectly … more.

On behalf of the team at The L.A. Office, we’re looking forward to a year full of great partnerships!

Best regards,

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Mitch Litvak
President, The L.A. Office

Dig deeper into these partnerships!  Depending on your MarketingPartnerships.com membership level, details about these partnerships may only be available for this week. If you are a VIP Member, you have unlimited access to these partnerships (and thousands more) anytime, anywhere. Only on:

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