6 Partnerships Bringing Life to the Small Screen

With the vast amount of content available, and the wide range of television viewership, more and more brands are finding unique opportunities to partner with networks. From sweepstakes, to social media integrations and exclusive licensed products, there is no shortage unique partnerships! Here are 6 television partnerships aimed to enhance the viewer experience.

FALL HARVEST | Delta Vacations


Crown Family Media Networks and Delta Vacations teamed up to celebrate the original premieres of Fall Harvest on Hallmark Channel. Fans could submit an online entry form for the chance to win a Delta Vacations autumn apple picking adventure in Wisconsin. One grand prize winner received a three-night stay for two at Brightonwoods Orchard in Wisconsin, as well as $500 spending money! Read more…



America’s Got Talent partnered with Dunkin’ Donuts in an exciting and innovative partnership creating cross platform  partnerships including social media efforts such as the Dunkin’ Save and on-air branding integrations including the innovative Dunkin’ Lounge. America’s Got Talent & Dunkin’ Donuts have proven to create integrations that are successful beyond measure. Read More…



Disney Channels Worldwide and Cool Maker teamed up for a sweepstakes to promote Stuck In The Middle. Fans had the opportunity to enter for a chance to win a trip to Los Angeles, CA to create cool designs with the show’s star Kayla Maisonet and a Cool Maker Designer. Read more…



J.C. Penney and A+E Networks teamed up to bring the looks from Project Runway directly into its stores by becoming the show’s exclusive retailer. The partnership included a sponsored challenge segment in each season where the winning design was featured online and in select stores after the episode airs. Read more…



ELLEN DEGENERES and QVC teamed up to promote her new collection of handbags and footwear with a sweepstakes to meet the star. Fans had the opportunity to enter via social media for the chance to win a two-night trip to Hollywood, CA to see The Ellen Degeneres Show live as well as select pieces from the collection. Read more…



AMC and Mountain Dew teamed up to promote the eighth season of The Walking Dead and a new augmented reality app that allowed consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media. Read more…

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Family-Friendly Marketing Opportunities for Your Brand


QUICK READ: ANGRY BIRDS is an entertainment phenomenon that started from a casual mobile game and blossomed into one of the most recognized and treasured brands in the world. With more than 3.5 billion game downloads, several popular animated series, a robust licensing and consumer products program, publishing, location based entertainment and a theatrical hit, the ANGRY BIRDS franchise is ripe with partnership potential.



QUICK READ: MICKEY AND THE ROADSTER RACERS is a madcap car racing adventure for preschoolers featuring Disney’s #1 star Mickey Mouse and his pals: Minnie, Pluto, Goofy, Daisy and Donald. Geared towards kids 2-7, the stories, told using a combination of CG animation and live action footage, are designed to impart social and emotional lessons about friendship, teamwork and good sportsmanship.

DIG DEEPER:  Learn how your brand can partner with Rovio Entertainment’s ANGRY BIRDS, Disney Channel’s MICKEY AND THE ROADSTER RACERS or over 1,000 other properties at: MarketingPartnerships.com:


9 Television Partnership Opportunities you need to know about!

The Super Bowl is one of the premiere television events of the year. Between the world renown TV Spots and commercial tie-ins, marketers are paying top dollar for their partnerships with the Big Game.  While the Super Bowl (and the star studded half-time show) always delivers one of the highest rated events on TV, there are a lot of other great opportunities for Television Partnerships, here are 9 you should keep on your radar.



It’s hard to beat a CIA spy drama set in present day Berlin. This critically acclaimed thriller feels like you’re watching a movie every week. The second season will begin airing in Fall 2017.  More…

UnREAL– Lifetime  (Adults)


For a behind the scenes look at everyone’s favorite guilty pleasure, UnREAL takes viewers behind the curtain to show how the strings are really pulled on America’s most celebrated dating show. UnREAL returns for its third season in June.  More…

Descendants 2 – Disney Channel  (Tweens)


In a follow up to the 2015 breakout hit, Descendants, Descendants 2 continues the story of the offspring of the Disney Universe’s most notorious villains. The Television movie sequel premieres this June on the Disney Channel.  More…

The Goldbergs – Sony Pictures Television  (Family)


Check out life through a young boy’s eyes as he navigates growing up in suburban Philadelphia in the 1980’s. Inspired by the events of the creator’s own childhood, the Goldbergs is family friendly fun five nights a week starting Fall 2017.  More…

Paw Patrol – Nickelodeon  (Kids)


The only thing better than an animated show about puppies is an animated show about crime-fighting puppies! The children’s show currently airing on Nick Jr. proves that we’re all a little safer with puppies protecting our community.  More…

Annual Events and Award Shows:

The best thing about award shows is that even though your favorite pick may not have won this time around, there’s always next year. Keep an eye out for these annual award show opportunities. It truly is an honor just to be nominated.

The Grammy Awards



The top acts in the music industry come together for one night in the industry’s most celebrated award show. Airing every February, The Grammy Awards are one awards show you won’t want to miss.  More…

The Latin Grammys



The top music awards show honoring records released by Spanish and Portuguese performers. The Latin Grammys air yearly in December. .  More…

Country Music Awards


The Country Music Awards is one of the annual televised events presented by the Country Music Association. Country’s top performers come together for this one of a kind awards show taking place every Fall. .  More…

Nickelodeon Kid’s Choice Awards


Airing every spring, the Kid’s Choice Awards brings together fan favorites from Movies, TV, Music, and Sports, as kid’s choose their favorite stars in a variety of categories. Tune in to see the stars – stay to watch them get slimed. .  More…