Family Friendly Marketing Opportunities For Your Brand


MICKEY AND THE ROADSTER RACERS is a madcap car racing adventure for preschoolers featuring Disney’s #1 star , Mickey Mouse, and his pals: Minnie, Pluto, Goofy, Daisy and Donald. Airing on Disney Junior channels and programming blocks around the world, the series takes the Sensational Six and their uniquely personalized vehicles on humorous high-spirited races around the globe plus hometown capers in Hot Dog Hills.



Acquired in 2010 by Saban Brands, the Paul Frank brand was born in 1995 out of a garage in a Southern California beach town. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, across categories such as books, stationery, eyewear, home décor and bicycles.

DIG DEEPER:  Learn more about Disney’s MICKEY AND THE ROADSTER RACERS, Saban Brands’ PAUL FRANK, or over 1,000 other marketing opportunities at


6 Partnerships Bringing Life to the Small Screen

With the vast amount of content available, and the wide range of television viewership, more and more brands are finding unique opportunities to partner with networks. From sweepstakes, to social media integrations and exclusive licensed products, there is no shortage unique partnerships! Here are 6 television partnerships aimed to enhance the viewer experience.

FALL HARVEST | Delta Vacations


Crown Family Media Networks and Delta Vacations teamed up to celebrate the original premieres of Fall Harvest on Hallmark Channel. Fans could submit an online entry form for the chance to win a Delta Vacations autumn apple picking adventure in Wisconsin. One grand prize winner received a three-night stay for two at Brightonwoods Orchard in Wisconsin, as well as $500 spending money! Read more…



America’s Got Talent partnered with Dunkin’ Donuts in an exciting and innovative partnership creating cross platform  partnerships including social media efforts such as the Dunkin’ Save and on-air branding integrations including the innovative Dunkin’ Lounge. America’s Got Talent & Dunkin’ Donuts have proven to create integrations that are successful beyond measure. Read More…



Disney Channels Worldwide and Cool Maker teamed up for a sweepstakes to promote Stuck In The Middle. Fans had the opportunity to enter for a chance to win a trip to Los Angeles, CA to create cool designs with the show’s star Kayla Maisonet and a Cool Maker Designer. Read more…



J.C. Penney and A+E Networks teamed up to bring the looks from Project Runway directly into its stores by becoming the show’s exclusive retailer. The partnership included a sponsored challenge segment in each season where the winning design was featured online and in select stores after the episode airs. Read more…



ELLEN DEGENERES and QVC teamed up to promote her new collection of handbags and footwear with a sweepstakes to meet the star. Fans had the opportunity to enter via social media for the chance to win a two-night trip to Hollywood, CA to see The Ellen Degeneres Show live as well as select pieces from the collection. Read more…



AMC and Mountain Dew teamed up to promote the eighth season of The Walking Dead and a new augmented reality app that allowed consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media. Read more…

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Family-Friendly Marketing Opportunities for Your Brand


QUICK READ: ANGRY BIRDS is an entertainment phenomenon that started from a casual mobile game and blossomed into one of the most recognized and treasured brands in the world. With more than 3.5 billion game downloads, several popular animated series, a robust licensing and consumer products program, publishing, location based entertainment and a theatrical hit, the ANGRY BIRDS franchise is ripe with partnership potential.



QUICK READ: MICKEY AND THE ROADSTER RACERS is a madcap car racing adventure for preschoolers featuring Disney’s #1 star Mickey Mouse and his pals: Minnie, Pluto, Goofy, Daisy and Donald. Geared towards kids 2-7, the stories, told using a combination of CG animation and live action footage, are designed to impart social and emotional lessons about friendship, teamwork and good sportsmanship.

DIG DEEPER:  Learn how your brand can partner with Rovio Entertainment’s ANGRY BIRDS, Disney Channel’s MICKEY AND THE ROADSTER RACERS or over 1,000 other properties at: