4 Location-Based Entertainment Opportunities that Continue To Enhance Brand Partners’ Exposure!

With experiential activations continuing to take over the marketing world, location-based entertainment opportunities are giving brands access to a multitude of hands-on experiences to enhance their exposure and influence on their consumers.

Location-Based Entertainment allows interaction with not only the product, but also with the environment, creating a deeper connection and experience for them to walk away with. Considering the immense amount of messaging and advertising that is produced today, it’s important to offer more than just a product.

NEGRONI WEEK

(CAMPARI)

Negroni Week Kick Off Party at the Refinery Rooftop

#NEGRONIWEEK 2017 IS HAPPENING NOW!

Campari launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2016, Negroni Week grew from just 100 bars in the US to thousands of participants from over 40 countries internationally and exploded on social media.

This year, Campari is excited to announce several new upgrades to the initiative aimed at ensuring bigger and better charitable successes.

To find out more information about this year’s Negroni Week, visit http://marketingpartnerships.com/properties/view/2089/negroni-week


CMA MUSIC FESTIVAL

(COUNTRY MUSIC ASSOCIATION)

CMAA

The 2017 CMA Music Festival is featuring 11 stages with more than 300 acts and 100 hours of music, and it all benefits music education. CMA Music Festival is also being filmed for a national television special that airs on the ABC Television Network. This is the 14th consecutive year the event will be featured, a feat no other music festival has achieved.

For more information on the festival or to view some of CMA Music Festival’s current partnerships, visit http://marketingpartnerships.com/properties/view/226/cma-music-festival


MADAME TUSSAUDS

(MERLIN ENTERTAINMENTS)

MT

Owned by Merlin Entertainments, take a visit to Madame Tussauds where you can see, touch and take photos with all of your favorite celebrities! They’ve taken down the museum-style ropes and poles so that YOU can get up-close and personal with Hollywood’s biggest A-listers. With over 125 figures, there is something for everyone!

Explore more of Merlin Entertainment’s properties by visiting http://marketingpartnerships.com/companies/view/4634/merlin-entertainments


REVOLUTION GALACTIC ATTACK VIRTUAL REALITY COASTER

(SIX FLAGS)

SFVRThis cosmic experience on The New Revolution introduces the first time augmented reality has ever been offered on a virtual reality coaster. The complex gameplay puts you in control of your ride to shoot targets and make key decisions that affect your score.

Powered by Oculus, you’ll be wearing Samsung Gear VR headsets, making you able to see your surroundings and your friends sitting next to you. An army of flying alien drones will be attacking your spaceship with lasers and light missiles before you make it to the mothership. Turn your head during the ride to position your bulls-eye over the enemies to fight back and score points!

See more action packed rides by visiting http://marketingpartnerships.com/companies/view/103/six-flags+


 

8 Things that Caught our Attention at the 2017 Licensing Show

The 2017 Licensing Show recently wrapped in Las Vegas, and we have compiled a quick recap of updates for you to keep an eye out for as you make plans for your brand.

From entertainment keynote presentations and character appearances, to eye-catching booths and new collaborations, here are 8 things that caught our eye at the 2017 Licensing Show, featuring some of our Corporate Members, who can be found on MarketingPartnerships.com


A+E Networks

A_E_network

A+E Networks launched a series of housewares and textiles based on a variety of franchises and properties from History, Lifetime and A&E, including: History’s ANCIENT ALIENS, THE CURSE OF OAK ISLAND, SIX and KNIGHTFALL; as well as Lifetime’s BRING IT! and A&E’s DUCK DYNASTY. The multi-category collections will be available at in-store and online at department stores, mass retailers and specialty retailers in the U.S. and Canada, beginning in spring 2018.

Additionally, A+E Networks and Titan Publishing are collaborating for original novels and an eight-part comic book series based on History’s new scripted drama, KNIGHTFALL, which centers on the elite and mysterious military order, the Knights Templar.

To learn more about these and other television opportunities for your brand, head over to our Properties section here.


Activision Blizzard

ActivisionBlizzardComboLogo

Known primarily for record-breaking video game releases, Activision Blizzard (CALL OF DUTY, SKYLANDER, WORLD OF WARCRAFT+) launched a new consumer products division this year, and Blizzard’s OVERWATCH gaming franchise is said to be a big priority. Launched only a year ago, OVERWATCH reaches more than 30 million players globally, making it the company’s eighth billion-dollar franchise, according to Activision Blizzard. Additionally, they are working to establish professional teams and commercialize media rights for the upcoming OVERWATCH league this year as part of their emphasis on eSports to offer its fans fresh ways to experience games.

The gaming giant also highlighted its other gaming properties, and attendees were able to experience games such as CALL OF DUTY, DESTINY and CRASH BANDICOOT N. SANE TRILOGY. See more information on these and other gaming opportunities for your brand here.


Nickelodeon 

nickelodeonNickelodeon announced popular program renewals, including PAW PATROL, SHIMMER AND SHINE, RUSTY RIVETS, NELLA THE PRINCESS KNIGHT and SPONGEBOB SQUAREPANTS. The renewed preschool shows will debut for the 2017-18 television season, and the 12th season of SPONGEBOB is set to premiere in 2019 to coincide with the series’ 20th anniversary year.

Additionally, Nickelodeon will introduce a new collection of interactive, curriculum-driven preschool episodes in its NOGGIN video subscription service. The new play-along videos will allow preschoolers to engage with their favorite characters by navigating through experiences that promote social-emotional skills and STEM learning.

Details on these and many other types of entertainment Properties can be found here.


Rovio Entertainment  

RovioNew

Rovio announced THE ANGRY BIRDS MOVIE 2 is slated to hit theaters on Sept. 20, 2019, coinciding with the 10th anniversary of the original ANGRY BIRDS game. In collaboration with Columbia and Sony Pictures, the film will be be co-directed by John Rice, who served as lead storyboard artist on THE ANGRY BIRDS MOVIE and directed the popular ANGRY BIRDS HATCHLINGS shorts. According to Rovio, they are continuing to focus on creating exciting new stories and experiences around their games, and they are eager to take fans back into the vibrant ANGRY BIRDS world on the big screen once again. To see more information on Rovio’s or other gaming opportunities for your brand, check out our Properties section here.


Saban BrandsSaban_Brands

 

 

 

 

 

Saban Brands gave a first look at the future of Power Rangers, including Power Rangers Super Ninja Steel season’s first teaser and official logo. The company also revealed ways they will celebrate POWER RANGERS’ 25th Anniversary, including: commemorative lightning bolt pins, returning cast members on POWER RANGERS SUPER NINJA STEEL, Boom! Studios’ new mythology stories, live location-based events, and more.

Aside from having characters dressed in POWER RANGERS suits posing at the show, Saban Brands’ booth featured a Wall of POWER RANGERS Helmets display, showcasing one helmet for each of the seasons from the franchise’s 25 year history.

For information on these and many other types of entertainment opportunities for your brand, click here.


Sony Pictures EntertainmentSony_Pictures

In addition to collaborating with Rovio, Sony Pictures Consumer Products announced several licensees for Sony Pictures’ upcoming THE EMOJI MOVIE. featuring an array of items (apparel, housewares and toys) inspired by the characters in the movie. The company also showcased their upcoming slate, and you can learn more about what that entails, as they recently highlighted upcoming opportunities in their RoadShow Property Review here.


 Universal Pictures

Universal_Pictures1

NBCUniversal unveiled a new live event experience for the fall based on NBC’s obstacle course competition series “AMERICAN NINJA WARRIOR,” now in its ninth season. The live event, titled “American Ninja Warrior Experience,” will allow participants to compete against friends and other athletes on a multi-stage adult open course featuring fan-favorite obstacles from the series, for a chance to run in the Pro Course Competition against the best Ninja Warrior athletes in the world.

The company is also promoting upcoming films in creative ways. First, they announced a new collection of construction sets based on the upcoming DESPICABLE ME 3 film, featuring some of the franchise’s most beloved characters. They’ve also teamed up with an augmented reality app to promote THE MUMMY, offering fans the opportunity to win thousands of prizes. Check out great partnership opportunities like these and more for your brand here.


Walt Disney Studios

Walt_Disney_Studios

Aside from a vast overview of their film slate, Disney Channel, Pixar and Marvel brands, the company unveiled Disney Digital Network, a hub of digital-first stories delivered to Millennial and Gen Z audiences on known platforms. The new network, which according to Disney reaches more than one billion followers, will combine more than 300 social media channels and will also include Disney’s in-house branded content service, which pairs Disney digital storytellers with advertisers for custom campaigns.

Disney Consumer Products also announced new collaborations, including a limited edition footwear and accessories collection based on Mickey Mouse and other classic characters. To view Disney’s and many other opportunities, explore our Properties section here.


On behalf of the team at The L.A. Office, thanks for reading.

Stay tuned as we bring you more posts about the partnership marketing community.

And for more information on these and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

Still not enough? Unlock the full database by upgrading to VIP!

mp_vip_email_hero_territory1_comp7

  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,500+ Marketing Professionals

1 Source: License Global, May 2017

8 Things We’re Excited to Check Out at the 2017 Licensing Show

As the largest brand, character and art marketplace tradeshow, the Licensing Show offers great insight into the players and trends that drive the $251.7 billion licensing business. More than 400 exhibitors representing over 5,000 brands from 65+ countries will gather in Las Vegas next week for the “largest, most diverse collection of properties and brands available for licensing worldwide.” 1

At the show, you can see which brands and characters will be in demand in the next 18-24 months in order to get a head start on your brand planning. With so much to experience, we’ve pin-pointed 8 things we are looking forward to seeing that you shouldn’t miss if you plan to attend. Don’t worry, if you are unable to attend, we’ll provide a post-show recap!


Activision Blizzard

 Activision

Known primarily for record-breaking video game releases, Activision Blizzard (CALL OF DUTY, SKYLANDER, WORLD OF WARCRAFT+) is quickly growing to become a global entertainment force. With recent King Digital Entertainment (CANDY CRUSH, PET RESCUE+) and Major League Gaming (e-sports) acquisitions; its studio division set to develop original film and TV series based on games; and various planned brand licensing and consumer products expansions, they will surely have quite a buzz at the show. To see more information on SKYLANDERS, CALL OF DUTY and other gaming opportunities for your brand, hit up our Properties section here.


Food and Beverage Brands

FoodBev

Familiar brands like Coca-Cola, Kellogg’s, Mars, McDonald’s, Pepsi Co., Welch’s and many more will be “finding new life with licensing deals” according to the folks at LIMA. We are excited to see what these family-friendly food and beverage names have in store, along with more adult-geared ones, like Budweiser, Campari (kicking off Negroni Week shortly after in June) and Corona, to name a few. If you work at, or with, food and beverage brands, check out hundreds of properties that can help companies like these forge creative ways to connect with consumers, here.


Marvel Entertainment

Marvel

With a library of over 8,000 characters built over more than 70 years of comic book publishing, Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies. Following years of smash hits, Marvel Entertainment’s 2017/2018 slate is once again full of theatrical and television opportunities that could be perfect for so many brands. Recent Marvel releases like GUARDIANS OF THE GALAXY VOL. 2, and CAPTAIN AMERICA: CIVIL WAR partnered with a host of great names including Doritos, Yoplait, Dairy Queen, Lamborghini, MasterCard and many more. To learn more, click this link.


Nintendo 

Nintendo

Nintendo’s latest “hybrid” console, Nintendo Switch, was unveiled in October 2016, released worldwide on March 3, 2017, and the frenzy continues. Designed as a home console that can also be detached and used on the go, it launched alongside the release of critically acclaimed “The Legend of Zelda: Breath of the Wild” worldwide, making it the fastest-selling home console in its history. In addition to releasing the Switch, Nintendo has participated in some creative partnerships recently with McDonalds, Southwest Airlines and Uniqlo, to name a few, and we can’t wait to see what’s next! Details on the Switch, as well as these partnerships can be found here.


Paramount 

Paramount_Pictures

The internet is abuzz about TRANSFORMERS: THE LAST KNIGHT, debuting this summer, and in addition to that hit franchise, we are excited to see updates on upcoming theatrical releases including highly anticipated sequels, like MISSION IMPOSSIBLE 6, DADDY’S HOME 2, BUMBLEBEE, as well as AMUSEMENT PARK, an original 3D animated adventure, among many others. Click on this link to get the details on these and their other releases.


Sony Pictures 

Sony_Pictures

Sony Pictures’ recent franchises (Ghostbusters and The Smurfs) saw several partnerships in the marketplace. In addition to highly anticipated sequels to Jumanji and Hotel Transylvania franchises we are excited to learn more about, they are releasing The Emoji Movie, a new, animated film that will bring to life characters inside smartphones this summer, and Peter Rabbit, a live-action/CG movie based on the beloved children’s’ book series next year. Hear more about these opportunities directly from the source, as they recently profiled them in their RoadShow presentation viewable here.


 Universal Pictures

Universal_Pictures1

After recent animated hits like TROLLS (DreamWorks), SING (with Illumination) and THE BOSS BABY (DreamWorks), Universal broke box office records with the (non-animated) eighth installment of the FAST AND FURIOUS franchise (THE FATE OF THE FURIOUS). They’re sure to keep the streak going with their upcoming slate, including great partnership opportunities like: THE MUMMY, DESPICABLE ME 3, PITCH PERFECT 3, JURASSIC WORLD SEQUEL, HOW THE GRINCH STOLE CHRISTMAS and more. Check out if these and other properties fit your brand here.


Walt Disney Studios

Walt_Disney_Studios

The beyond-iconic studio and entertainment behemoth is sure to make a splash with its entertainment showcase. We are excited to see them promote their upcoming slate, including COCO, A WRINKLE IN TIME, sequels like THE INCREDIBLES 2, TOY STORY 4, FROZEN 2, a host of live action remakes of beloved animated films, and of course, two STAR WARS movies that fans are sure to line up around the corner for. To take these all in, head over to their page here.


Hope to see you there, or back here for the post-show recap! On behalf of the team at The L.A. Office, thanks for reading.

Stay tuned as we bring you more posts about the partnership marketing community.

And for more information on these and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

Still not enough? Unlock the full database by upgrading to VIP!

mp_vip_email_hero_territory1_comp7

  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with 4,500+ Marketing Professionals

1 Source: License Global, May 2017