7 New Theatrical Partnerships to kick off this Fall!

 

Every blockbuster-packed summer tends to be followed up with year-end box office hits, and 2017 proved to be no exception. As the weather started to cool down, some great fall partnerships heated up!

Check out these seven eclectic examples from movies that spanned genres from animated journeys, a comedy sequel, two superhero adventures and a mystery drama, with partners that ranged from experiential, CPG, technology, QSR, health & beauty, automotive and travel brands–truly something for EVERYONE!

THE LEGO NINJAGO MOVIE | Color Me Mine

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Warner Bros.’ THE LEGO NINJAGO MOVIE debuted in the United States on September 22, 2017 and centered around a teenage ninja struggling to accept the truth about his villainous father while battling a danger threatening his homeland. You read about the McDonald’s partnership here recently, and while the movie also joined forces with Visa, the partnership with paint-it-yourself pottery franchise Color Me Mine included movie-themed “Kids Night Out” events in stores nationwide that involved the whole family. Check out what those entailed here.


MY LITTLE PONY: THE MOVIE | Musselman’s Apple Sauce

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Animated musical comedy fantasy MY LITTLE PONY: THE MOVIE was released October 6, 2017 by Lionsgate. The story followed “The Mane 6” –Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy, and Rarity–on an unforgettable journey to save their home from a new dark force. Of the seven partnerships the movie garnered, the one with apple sauce manufacturer Musselman’s gave fans a chance to win a Carnival Family Cruise grand prize! Read what the other prizes included here.


A BAD MOMS CHRISTMAS | Amazon Alexa

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STX Entertainment’s comedy sequel about three under-appreciated moms who deal with their own mothers visiting during the Christmas holiday, A BAD MOMS CHRISTMAS, ushered in six partnerships. These included one with Amazon’s intelligent personal home assistant and created a magical holiday experience with the first-ever Alexa powered premiere. Learn how the device took center stage at the party here.


THOR RAGNAROK | Red Robin

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Marvel Entertainment’s THOR: RAGNAROK is the third installment of the superhero franchise that debuted November 3, 2017. It centers around Thor’s quest for survival in a race against time to prevent the destruction of his world and civilization. To celebrate this adventure, the film featured four partners, and to satisfy fan appetites, Red Robin’s “Burgers and A Movie” promotion with Fandango allowed customers who purchased a  limited edition gift card to the chain to receive something extra. Details here.

 


MURDER ON THE ORIENT EXPRESS | Proraso

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20th Century Fox’s MURDER ON THE ORIENT EXPRESS is a mystery drama based on the 1934 novel of the same name by Agatha Christie. This is the fourth adaptation of the novel that follows a world-renowned detective who tries to solve a murder on the famous European train in the 1930s. Debuting November 10, 2017, it included an all-star cast and nine diverse partners. One such was with high-end shaving products brand Proraso that invited fans to become “the world’s greatest detective” with a sweepstakes for a chance to win a trip for to New York City. Check out what the mysterious trip included here.


JUSTICE LEAGUE| Mercedes-Benz

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Warner Bros.’ JUSTICE LEAGUE is the fifth installment of the DC Extended Universe, based on the DC Comics superhero team of the same name that hit screens November 17, 2017. A group of heroes and outcasts assembled to save the planet from the incoming threat of new villains. The film’s six partnerships included one with Mercedes-Benz, which touted their new 2018 E‑Class Cabriolet as a new member of the superhero group and latest symbol of justice on their website. The partnership also featured three of the automotive brand’s vehicles, with new interior developed for the film, in the movie. See what other exclusives were part of the promotion here.


COCO| Southwest Airlines

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Rounding out the pre-Thanksgiving festivities is Walt Disney/Pixar’s 3D computer-animated musical fantasy adventure film, COCO. Debuting November 22, 2017, the story follows a 12-year-old boy in a small, fictional Mexican village who sets off a chain of events relating to a century-old mystery that leads to an extraordinary family reunion. The movie featured nine different partnerships, one of which was with Southwest Airlines. Read about how the carrier celebrated the film and culture of Mexico here.

This rounds out a sampling of just a few of thousands of partnerships we are tracking. Stay tuned for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, log in or create a profile on MarketingPartnerships.com. Basic profiles are free.


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On behalf of the team at The L.A. Office, we’re glad you’re here and will see you next time!

 

Fall Superhero Partnerships That Pack A Punch

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QUICK READ: To celebrate the latest installment of the Marvel Cinematic Universe, THOR: RAGNAROK, Marvel Entertainment teamed up with Red Robin and Fandango’s “Burgers and A Movie” promotion. Customers who purchased a $25 limited edition gift card, also received a complimentary Fandango movie ticket to see the film.

 

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QUICK READ: Warner Bros. Pictures and Mercedes-Benz teamed up to celebrate the theatrical release of JUSTICE LEAGUE. The partnership featured three of the automotive brand’s vehicles, the E-Class Cabriolet, the Mercedes-Benz AMG Vision Gran Turismo, with a new interior developed for the film, and the G-Class 4×42 in the movie.

DIG DEEPER:  Learn more about THOR: RAGNAROK & Red Robin, JUSTICE LEAGUE & Mercedes-Benz, or over 8,600+ other marketing promotions at MarketingParnterships.com.

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What do Delta, McDonald’s, Kellogg’s, Hormel, Target and others know…

They know where to find a great deal, smart content and a good time!  

More than 100 partnerships have been born at our events. Great partnerships come in all shapes and sizes. Our event success stories range from major household brands to budding companies that are looking for new marketing opportunities. With an exclusive group of 150 client-side marketers, our events provide a balanced environment of content and networking all in a friendly, business atmosphere.

Check out just a few of the marketing programs that have been born out of relationships created at our recent events, and make sure to continue on to our Success Stories section of our site by clicking here to read about more partnerships. Will yours be next?



McDonald’s | Delta Vacations

(Monopoly)

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McDonald’s together with Delta Vacations partnered to promote the annual McDonald’s Monopoly game contest with prize fulfillment as part of one of their largest prize pools ever. View more images and read about this partnership by clicking here.


Great Content, One-of-a-Kind Networking and Amazing Opportunities…

BPF17_logo_workingThis October 18 – 21, 150 senior-level partnership marketers will gather in Nashville, TN  for the Brand Partnership Forum, an exclusive three-day brand and entertainment marketing event. Participants are exposed to relevant insights on trends, challenges and opportunities key to successful marketing partnerships. In addition to great content, the community atmosphere leads to great relationships and marketing success stories.

Make sure you don’t miss out on the opportunity to join the community!

Request your invitation HERE.


Fandango| Kellogg’s

(Win Superman’s Powers Sweepstakes)

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Fandango & Kellogg’s teamed up for the theatrical release of THE MAN OF STEEL with the “Win Superman’s Powers” sweepstakes. Through on-pack, in-store, social and digital channels, Kellogg’s offered consumers the chance to win Flight, Speed, Strength and Vision. Fandango fulfilled the vision prize with movie tickets and supported the program online. Read more about this partnership by clicking here.


Fetzer Vineyards | Hormel Foods

(Hormel Gatherings)

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After a chance meeting at one of our events, Fetzer Wines and Hormel partnered to bring their products together at retailers throughout the country. They offered a $10 coupon when you purchase a Hormel Gatherings party tray. Click here to read more…


Madame Tussauds | Target

(Bullseye Wax Figure at Madame Tussauds Wax Museum)

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Target together with Madame Tussaud’s Wax Museum have partnered to create one of the first dogs to be depicted in wax. Click here to read more about the ceremony.


Faith Hill | Teleflora

(The Collection by Faith Hill)

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Faith Hill partnered with Teleflora to promote The Collection by Faith Hill, which was a specially branded collection of bouquets. Click here for more information!


Ellen | PlayMonster

(5 Second Rule)

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Telepictures and PlayMonsterworked together to integrate the “5 Second Rule” game into The Ellen DeGeneres Show. Ellen created a segment on her show where she plays the game with some of her famous guests. Click here to read more…


City of Hope | Schwarzkopf Professional

(Shine On)

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Schwarzkopf Professional’s partnership with City of Hope invited stylists to use the new Shine treatment on clients and post photos on Instagram. For each post, Schwarzkopf donated $1 to City of Hope and breast cancer research.  Click here to read more…


CMA| Cost Plus World Market

(50th Annual CMA Awards)

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The Country Music Association and Cost Plus World Market teamed up to celebrate the 50th annual CMA AWARDS with a sweepstakes. Click here to read more…

 


On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

Best,

Hilary_Scacchetti

Hilary Scacchetti
Office Manager
The L.A Office


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Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,400+ successful partnerships and feature your own
  • View 1,200+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals