5 Marketing Partnerships in the Beverage Category that will Quench Your Holiday Thirst

Beverage companies are one of the most prominent collaborators for marketing partnerships. With a wide variety of brands and the ability to reach nearly every demographic, there is no shortage of opportunities for unique promotions. Here are five Beverage partnerships that caught our eye.


FERDINAND | Zevia

ferdinand_Zevia

20 Century Fox and Zevia teamed up to promote the theatrical release of FERDINAND. The partnership included 1,250,000 limited-edition, commemorative Zevia soda cans, decorated with imagery of FERDINAND and other characters from the film. Read more…


THE WALKING DEAD | Lot 18

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AMC and Lot 18 teamed up with a partnership to celebrate THE WALKING DEAD and it’s eighth season. The partnership included a limited edition wine collection inspired by the characters of the series. The collection was available exclusively on the Lot 18 website. Read more…


STAR WARS: THE LAST JEDI | Coca-Cola

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To celebrate the release of STAR WARS: THE LAST JEDI, Walt Disney Studios and Coca-Cola teamed up to give fans the chance to win a trip to the film’s premiere. One grand prize winner received hotel and airfare accommodations for a three-night stay, two tickets to the premiere, and $500 spending money. Read more…


UNIVERSAL MUSIC GROUP | Icelandic Glacial

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Interscope-Geffen-A&M and Icelandic Glacial partnered to promote The Rolling Stones’ “No Filter Tour” in Europe. The bottled water brand was the official water of the tour and provided water for the band and crew of 75 people. Additionally, Icelandic Glacial sponsored a contest to send one fan and a friend from the U.S. to the October 22 show in Paris. Read more…


BLADE RUNNER 2049 | Johnnie Walker

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Warner Bros. Pictures and Johnnie Walker teamed up to celebrate the theatrical release of BLADE RUNNER 2049 with a limited edition Scotch Whisky. The Johnnie Walker Black Label The Director’s Cut whiskey was created by Master Blender Jim Beveridge in collaboration with filmmaker Denis Villeneuve and was packaged in a futuristic bottle as a nod to the period in which the film is set. Read more…


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6 Movies your brand should celebrate the 2017 Holiday season with

Every year closes with holiday hits and their corresponding partnerships. To help spark some seasonal creativity, we invite you to check out these anticipated theatrical end-of-year releases for your brands. There are over 1,000 movies, TV shows, gaming and music options available, including examples of holiday partnerships past on MarketingPartnerships.com, but here’s a list of 6 theatrical titles you’ll want to include in your holiday marketing plans.

November 2017

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Kicking off the holiday season, Sony Pictures’ THE STAR tells the animated tale of a small, brave donkey and his animal friends who become the unsuspecting heroes of the first Christmas.


fantastic_beasts_2

Warner Bros.’ FANTASTIC BEASTS AND WHERE TO FIND THEM 2 continues the adventures of Newt Scamander from J.K. Rowling’s wizarding world in the next chapter of the franchise that became the eighth highest-grossing film of 2016.


coco

Walt Disney Studios’ animated COCO follows a 12-year-old boy who sets off a chain of events relating to a century-old mystery, leading to an extraordinary family reunion. The vibrant colors and fantasy plot make this an exciting and anticipated family film.

December 2017

It will be hard to escape the frenzy for STAR WARS: THE LAST JEDI, but here’s a look at a few other December releases:

Ferdinand

A popular childhood novel brought to life in 3D computer animation, Blue Sky/20th Century Fox Animation’s FERDINAND will follow a pacifist bull (John Cena), who prefers smelling flowers to fighting, on a comedic adventure for families to enjoy.


pitch_perfect_3

Fans will be ready to have a Merry Pitchmas as Universal Pictures’ PITCH PERFECT 3, the follow-up to summer 2015’s blockbuster sequel, hits theaters just in time for the holidays. The eagerly awaited next chapter promises a returning cast and musical laughs.


The_greatest_showman

Debuting Christmas Day, 20th Century Fox’s THE GREATEST SHOWMAN is an original musical that follows the story of how P.T. Barnum (Hugh Jackman) created the Barnum & Bailey circus in 1881.

With these options, it’s never too early to start thinking of the holidays! Check back as we continue to feature seasonal roundups.


Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

2017/2018 Outlook: 8 movies that could lead your brand to the next big partnership

The upcoming slate of theatrical releases is going to pack a punch starting this summer and continuing through 2018. There are over 1,000 movies, TV shows, gaming and music options available on MarketingPartnerships.com but here’s a list of 8 sizzling titles you should follow as you create your 2017/2018 marketing plans.

2017

transformers_the_last_knightIt’s hard to top a $3.8B franchise! Based on the Transformers toy line and in its fifth (and final) installment, Paramount’s TRANSFORMERS: THE LAST KNIGHT will bringback epic robot battles, larger-than-life visual effects and Optimus Prime at the end of June.

 

spiderman_homecomingHighly-anticipated fan-favorite franchise (try saying that five times!) SPIDER-MAN: HOMECOMING will be the second reboot of the $4B Spider-Man franchise and the sixteenth film of the Marvel Cinematic Universe, released by Sony Pictures. Hitting theaters this July, it will build upon CAPTAIN AMERICA: CIVIL WAR characters Peter Parker and Tony Stark.

 

kingsman_the_golden_circleFollowing the breakout comic book-based spy hit KINGSMAN: THE SECRE
T SERVICE, 20th Century Fox will add a transcontinental spin and all-star cast to KINGSMAN: THE GOLDEN CIRCLE when it introduces American counterparts into the action in early October.

 

While everyone is excited for the next installment of cultural phenomenon STAR WARS: THE LAST JEDI, it’s not the only movie coming out next holiday.  Here’s a look at a couple Holiday 2017 films:

 

pitch_perfect_3Fans will be ready to have a Merry Pitchmas as Universal Pictures’ PITCH PERFECT 3, the follow-up to summer 2015’s blockbuster sequel, hits theaters just in time for the holidays in late December. The eagerly awaited next chapter promises a returning cast and musical laughs.

 

ferdinandSwitching gears to a popular childhood novel brought to life in 3D computer animation, Blue Sky/20th Century Fox Animation’s FERDINAND will follow a pacifist bull, who prefers smelling flowers to fighting, on a comedic adventure for families in late December.

 

2018

fiftyshadesfreedbwKicking off the year in a saucier fashion, the third chapter of the “Fifty Shades” phenomenon brings Universal Pictures’ FIFTY SHADES FREED, which will continue events from FIFTY SHADES DARKER for a sizzling Valentine’s Day mid-Febuary.

 

Nothing says Spring like sci-fi! Warner Bros.’s READY PLAYER ONE is based on a best-selling novel full of pop-culture and centered around a futuristic virtual treasure hunt. Directed by Steven Spielberg, the film promises adventure and will be released at the end of March.

 

avengers_infinity_war_part1newerAppealing to Marvel Comics superhero enthusiasts, AVENGERS: INFINITY WAR PART 1, builds upon the popular AVENGERS stories. Iron Man (Robert Downey Jr.), Thor (Chris Hemsworth) and the rest of the team will return to battle the evil Thanos (Josh Brolin) in early May.

 

If we had to pick a theme for this round up, it would be ACTION, ACTION, ACTION! Stay tuned as we track more must-follow titles in 2018 and beyond.

Find out more about these movies and over 1,000 other marketing opportunities, visit:mpn_4in_horz