5 Marketing Partnerships in the Beverage Category that will Quench Your Holiday Thirst

Beverage companies are one of the most prominent collaborators for marketing partnerships. With a wide variety of brands and the ability to reach nearly every demographic, there is no shortage of opportunities for unique promotions. Here are five Beverage partnerships that caught our eye.


FERDINAND | Zevia

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20 Century Fox and Zevia teamed up to promote the theatrical release of FERDINAND. The partnership included 1,250,000 limited-edition, commemorative Zevia soda cans, decorated with imagery of FERDINAND and other characters from the film. Read more…


THE WALKING DEAD | Lot 18

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AMC and Lot 18 teamed up with a partnership to celebrate THE WALKING DEAD and it’s eighth season. The partnership included a limited edition wine collection inspired by the characters of the series. The collection was available exclusively on the Lot 18 website. Read more…


STAR WARS: THE LAST JEDI | Coca-Cola

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To celebrate the release of STAR WARS: THE LAST JEDI, Walt Disney Studios and Coca-Cola teamed up to give fans the chance to win a trip to the film’s premiere. One grand prize winner received hotel and airfare accommodations for a three-night stay, two tickets to the premiere, and $500 spending money. Read more…


UNIVERSAL MUSIC GROUP | Icelandic Glacial

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Interscope-Geffen-A&M and Icelandic Glacial partnered to promote The Rolling Stones’ “No Filter Tour” in Europe. The bottled water brand was the official water of the tour and provided water for the band and crew of 75 people. Additionally, Icelandic Glacial sponsored a contest to send one fan and a friend from the U.S. to the October 22 show in Paris. Read more…


BLADE RUNNER 2049 | Johnnie Walker

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Warner Bros. Pictures and Johnnie Walker teamed up to celebrate the theatrical release of BLADE RUNNER 2049 with a limited edition Scotch Whisky. The Johnnie Walker Black Label The Director’s Cut whiskey was created by Master Blender Jim Beveridge in collaboration with filmmaker Denis Villeneuve and was packaged in a futuristic bottle as a nod to the period in which the film is set. Read more…


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Disney’s WRECK-IT RALPH returns in 2018; Hit game OVERWATCH goes professional

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QUICK READ: After WRECK-IT RALPH grossed nearly $500 million worldwide in 2012, WRECK-IT RALPH 2: RALPH BREAKS THE INTERNET comes to theaters six years later. With an intriguing plot that features a number of classic Disney characters, this 2018 sequel is as sure of a bet as it gets.

 

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QUICK READ: To support their 2015 global hit, OVERWATCH, Blizzard Entertainment has developed a professional league where fans and players can support and engage with some of the greatest gamers in the world.

DIG DEEPER:  Learn how your brand can partner with Walt Disney Studio’s WRECK-IT RALPH 2: RALPH BREAKS THE INTERNET, Blizzard Entertainment’s OVERWATCH LEAGUE or over 1,000 other properties at: MarketingPartnerships.com:

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Have you seen these action-packed partnerships?

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QUICK READ: Warner Bros. Pictures and McDonald’s partnered for an action-themed happy meal to support the release of THE LEGO NINJAGO MOVIE. Fans received one of six film-themed toys, which could each be scanned for McPlay Power and unlock games on smartphones and tablets, and a Kids Go Free voucher redeemable at LEGOLAND Resorts and LEGOLAND Discovery Centers throughout the country.

 

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QUICK READ: Warner Bros. Interactive Entertainment teamed up with Xbox and Totino’s to promote the release of MIDDLE-EARTH: SHADOW OF WAR with a pre-launch program that offered fans the chance to win one of 30 grand prize packs that included an Xbox One S console, controller, tee-shirt and MIDDLE-EARTH: SHADOW OF WAR Game code.

DIG DEEPER:  Learn more about Warner Bros. Pictures’ THE LEGO NINJAGO MOVIE & McDonald’s, Warner Bros. Interactive Entertainment’s INJUSTICE 2 & Simple Mobile and Samsung or over 8,500 other partnership programs at: MarketingPartnerships.com:

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