6 Partnerships Bringing Life to the Small Screen

With the vast amount of content available, and the wide range of television viewership, more and more brands are finding unique opportunities to partner with networks. From sweepstakes, to social media integrations and exclusive licensed products, there is no shortage unique partnerships! Here are 6 television partnerships aimed to enhance the viewer experience.


FALL HARVEST | Delta Vacations

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Crown Family Media Networks and Delta Vacations teamed up to celebrate the original premieres of Fall Harvest on Hallmark Channel. Fans could submit an online entry form for the chance to win a Delta Vacations autumn apple picking adventure in Wisconsin. One grand prize winner received a three-night stay for two at Brightonwoods Orchard in Wisconsin, as well as $500 spending money! Read more…


AMERICA’S GOT TALENT | Dunkin’ Donuts

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America’s Got Talent partnered with Dunkin’ Donuts in an exciting and innovative partnership creating cross platform  partnerships including social media efforts such as the Dunkin’ Save and on-air branding integrations including the innovative Dunkin’ Lounge. America’s Got Talent & Dunkin’ Donuts have proven to create integrations that are successful beyond measure. Read More…


STUCK IN THE MIDDLE | Cool Makers

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Disney Channels Worldwide and Cool Maker teamed up for a sweepstakes to promote Stuck In The Middle. Fans had the opportunity to enter for a chance to win a trip to Los Angeles, CA to create cool designs with the show’s star Kayla Maisonet and a Cool Maker Designer. Read more…


PROJECT RUNWAY | J.C. Penny

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J.C. Penney and A+E Networks teamed up to bring the looks from Project Runway directly into its stores by becoming the show’s exclusive retailer. The partnership included a sponsored challenge segment in each season where the winning design was featured online and in select stores after the episode airs. Read more…


THE ELLEN SHOW | QVC

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ELLEN DEGENERES and QVC teamed up to promote her new collection of handbags and footwear with a sweepstakes to meet the star. Fans had the opportunity to enter via social media for the chance to win a two-night trip to Hollywood, CA to see The Ellen Degeneres Show live as well as select pieces from the collection. Read more…


THE WALKING DEAD | Mountain Dew

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AMC and Mountain Dew teamed up to promote the eighth season of The Walking Dead and a new augmented reality app that allowed consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media. Read more…


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ICONIC Entertainment Opportunities for your brand to partner with

Macys

QUICK READ: The MACY’S THANKSGIVING DAY PARADE is internationally recognized as the official start of the holiday season and world famous as a uniquely American entertainment extravaganza. With more than 55 million viewers tuned into NBC’s Emmy-Award winning telecast, the MACY’S THANKSGIVING DAY PARADE is sure to bring plenty of partnership opportunities to a wide array of brands.

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QUICK READ: Premiering in 1976, with over 8,000 episodes broadcast to date, FAMILY FEUD is a trusted and loved entertainment brand with universal appeal of survey questions and game play. With Steve Harvey as host, ratings have hit an all-time high! FAMILY FEUD is an Emmy award winning show with a range of over 63 territories, and is the #1 game show in daytime syndication.

DIG DEEPER:  For more information on partnering with the MACY’S THANKSGIVING DAY PARADE, FremantleMedia’s FAMILY FEUD or over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz