The 2017 Licensing Show recently wrapped in Las Vegas, and we have compiled a quick recap of updates for you to keep an eye out for as you make plans for your brand.
From entertainment keynote presentations and character appearances, to eye-catching booths and new collaborations, here are 8 things that caught our eye at the 2017 Licensing Show, featuring some of our Corporate Members, who can be found on MarketingPartnerships.com
A+E Networks
A+E Networks launched a series of housewares and textiles based on a variety of franchises and properties from History, Lifetime and A&E, including: History’s ANCIENT ALIENS, THE CURSE OF OAK ISLAND, SIX and KNIGHTFALL; as well as Lifetime’s BRING IT! and A&E’s DUCK DYNASTY. The multi-category collections will be available at in-store and online at department stores, mass retailers and specialty retailers in the U.S. and Canada, beginning in spring 2018.
Additionally, A+E Networks and Titan Publishing are collaborating for original novels and an eight-part comic book series based on History’s new scripted drama, KNIGHTFALL, which centers on the elite and mysterious military order, the Knights Templar.
To learn more about these and other television opportunities for your brand, head over to our Properties section here.
Activision Blizzard
Known primarily for record-breaking video game releases, Activision Blizzard (CALL OF DUTY, SKYLANDER, WORLD OF WARCRAFT+) launched a new consumer products division this year, and Blizzard’s OVERWATCH gaming franchise is said to be a big priority. Launched only a year ago, OVERWATCH reaches more than 30 million players globally, making it the company’s eighth billion-dollar franchise, according to Activision Blizzard. Additionally, they are working to establish professional teams and commercialize media rights for the upcoming OVERWATCH league this year as part of their emphasis on eSports to offer its fans fresh ways to experience games.
The gaming giant also highlighted its other gaming properties, and attendees were able to experience games such as CALL OF DUTY, DESTINY and CRASH BANDICOOT N. SANE TRILOGY. See more information on these and other gaming opportunities for your brand here.
Nickelodeon
Nickelodeon announced popular program renewals, including PAW PATROL, SHIMMER AND SHINE, RUSTY RIVETS, NELLA THE PRINCESS KNIGHT and SPONGEBOB SQUAREPANTS. The renewed preschool shows will debut for the 2017-18 television season, and the 12th season of SPONGEBOB is set to premiere in 2019 to coincide with the series’ 20th anniversary year.
Additionally, Nickelodeon will introduce a new collection of interactive, curriculum-driven preschool episodes in its NOGGIN video subscription service. The new play-along videos will allow preschoolers to engage with their favorite characters by navigating through experiences that promote social-emotional skills and STEM learning.
Details on these and many other types of entertainment Properties can be found here.
Rovio Entertainment
Rovio announced THE ANGRY BIRDS MOVIE 2 is slated to hit theaters on Sept. 20, 2019, coinciding with the 10th anniversary of the original ANGRY BIRDS game. In collaboration with Columbia and Sony Pictures, the film will be be co-directed by John Rice, who served as lead storyboard artist on THE ANGRY BIRDS MOVIE and directed the popular ANGRY BIRDS HATCHLINGS shorts. According to Rovio, they are continuing to focus on creating exciting new stories and experiences around their games, and they are eager to take fans back into the vibrant ANGRY BIRDS world on the big screen once again. To see more information on Rovio’s or other gaming opportunities for your brand, check out our Properties section here.
Saban Brands
Saban Brands gave a first look at the future of Power Rangers, including Power Rangers Super Ninja Steel season’s first teaser and official logo. The company also revealed ways they will celebrate POWER RANGERS’ 25th Anniversary, including: commemorative lightning bolt pins, returning cast members on POWER RANGERS SUPER NINJA STEEL, Boom! Studios’ new mythology stories, live location-based events, and more.
Aside from having characters dressed in POWER RANGERS suits posing at the show, Saban Brands’ booth featured a Wall of POWER RANGERS Helmets display, showcasing one helmet for each of the seasons from the franchise’s 25 year history.
For information on these and many other types of entertainment opportunities for your brand, click here.
Sony Pictures Entertainment
In addition to collaborating with Rovio, Sony Pictures Consumer Products announced several licensees for Sony Pictures’ upcoming THE EMOJI MOVIE. featuring an array of items (apparel, housewares and toys) inspired by the characters in the movie. The company also showcased their upcoming slate, and you can learn more about what that entails, as they recently highlighted upcoming opportunities in their RoadShow Property Review here.
Universal Pictures
NBCUniversal unveiled a new live event experience for the fall based on NBC’s obstacle course competition series “AMERICAN NINJA WARRIOR,” now in its ninth season. The live event, titled “American Ninja Warrior Experience,” will allow participants to compete against friends and other athletes on a multi-stage adult open course featuring fan-favorite obstacles from the series, for a chance to run in the Pro Course Competition against the best Ninja Warrior athletes in the world.
The company is also promoting upcoming films in creative ways. First, they announced a new collection of construction sets based on the upcoming DESPICABLE ME 3 film, featuring some of the franchise’s most beloved characters. They’ve also teamed up with an augmented reality app to promote THE MUMMY, offering fans the opportunity to win thousands of prizes. Check out great partnership opportunities like these and more for your brand here.
Walt Disney Studios
Aside from a vast overview of their film slate, Disney Channel, Pixar and Marvel brands, the company unveiled Disney Digital Network, a hub of digital-first stories delivered to Millennial and Gen Z audiences on known platforms. The new network, which according to Disney reaches more than one billion followers, will combine more than 300 social media channels and will also include Disney’s in-house branded content service, which pairs Disney digital storytellers with advertisers for custom campaigns.
Disney Consumer Products also announced new collaborations, including a limited edition footwear and accessories collection based on Mickey Mouse and other classic characters. To view Disney’s and many other opportunities, explore our Properties section here.
On behalf of the team at The L.A. Office, thanks for reading.
Stay tuned as we bring you more posts about the partnership marketing community.
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1 Source: License Global, May 2017
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