5 Summer Blockbusters and the Partnerships That Made Them Stand Out

Every summer brings big box office excitement, and this summer hasn’t disappointed. Out of all the recent hits, these five not only delivered great box office results, they also featured unique partnerships, which are all tracked on MarketingPartnerships.com. Take a look at some of the stand-outs, and their corresponding partnership examples, and hopefully they will provide inspiration for your next partnerships, too!

WONDER WOMAN (Warner Bros.)

WonderWoman_artWonder Woman was first introduced to fans in DC’s Batman v Superman: Dawn of Justice and returned on her own June 2 to dominate the box office, along with seven complementing partnerships. With two straight weeks at the #1 spot, it’s no surprise there is a sequel the works, and we will be on the lookout for those partnerships, too. For this movie, we felt the PayPal union offered something new and different. Details here.

CARS 3 (Disney/Pixar)

Cars 3 - artCARS 3 debuted in theaters in the US on June 16 with an all-new story that contained the heart and emotion of the original film. With its #1 spot in the box office on opening weekend, the movie’s eight partnerships included top brands, and although they all had unique elements, the one that stood out was Coppertone, which included a fun experiential component. Read all about it here.


Transformers artThe $3.8B movie franchise and consumer products powerhouse, TRANSFORMERS: THE LAST KNIGHT, hit theaters June 21, bringing director Michael Bay’s epic robot battle sequences with favorite autobot characters, Optimus Prime and Bumblebee, alongside Mark Wahlberg. Also boasting eight partnerships spanning a variety of brands, details on the multifaceted one with SONIC Drive-In can be found here.

DESPICABLE ME 3 (Illumination/Universal Pictures)

DM3 art2

On June 30, the team who created the biggest animated hits of 2013 and 2015, DESPICABLE ME 2 and MINIONS, returned to continue the adventures of Gru, Lucy, their adorable daughters and the Minions. The whopping 10 diverse partnerships extended the reach of the lovable characters, and while most were with very recognizable names, a very clever example was with DNA testing and ancestry exploration site, 23andMe. Learn more.



After the new Spider-Man first appeared in Marvel’s Cinematic Universe (MCU)’s Avengers, Sony Pictures Entertainment released the next installment of its $4 billion Spider-Man franchise July 7, topping the box office during its opening weekend. Ushering eight notable partners, the feel-good alliance with Goodwill had some great elements. Check it out here.

With a combined total of 42 partnerships between these five films, you can see why it was hard to choose one for each. Worry not, for you can see all the rest, along with 1,000s of great partnerships on MarketingPartnerships.com. If you don’t already have a profile, it’s easy to set one up.

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How can you partner with a musical opportunity? These 4 partnerships will show you the way.

The music industry has always been a great place for brands to integrate and create effective partnerships.  In 2017, however, the possibilities for brands from all different industries to develop unique and brand-building programs are greater than they’ve ever been.

Curious how your brand could partner with an album release, event or tour?  Check out these 4 partnerships we thought knocked it out of the park.

59th GRAMMY Awards | Bulova


Bulova and The Recording Academy partnered to create a custom, GRAMMY-inspired watch that uniquely synergized the integrity, artistry and craftsmanship synonymous with both iconic brands.

The partnership was a part of Bulova’s “History of Firsts” campaign; with a customized ad that recognizes that some of the more memorable “first moments” in our lives are often punctuated by music.

More details about this program here.

Big Machine Label Group | Feeding America & General Mills


Big Machine Label Group, General Mills and Feeding America teamed up for the Outnumber Hunger Campaign, a nationwide effort aimed at fighting hunger in local communities across America.

The partnership included specially-marked packages of nearly 60 General Mills brands including Cheerios, Lucky Charms, Nature Valley and Totinos featuring Outnumber Hunger’s 2017 spokesperson Thomas Rhett. Each package contained a code, which customers could enter along with their zip code online to help Feeding America secure five meals on behalf of their local member food bank.

Learn more here.

Lady Gaga | Bud Light


Universal Music Group and Bud Light partnered to promote the release of JOANNE, Lady Gaga’s fifth album. The partnership included the “Bud Light x Lady Gaga Dive Bar Tour”, four 15-second TV spots that featured portions of tracks off Joanne, and a performance of the single “Million Reasons” which was available on Bud Light social media platforms.

More here.

Panic At The Disco | Hot Topic & Live Nation


Live Nation and Hot Topic partnered to promote Panic! At The Disco’s DEATH OF A BACHELOR TOUR with a sweepstakes. From January 23 – February 20, 2017, fans could enter online for the chance to see the band perform live in Las Vegas. One grand prize winner received a flyaway package, including airfare and hotel accommodations for a two-night stay in Las Vegas, two tickets to the concert at the Mandalay Bay, two autographed vinyl copies of the Death of A Bachelor album, two Hot Topic Panic! At The Disco band tee-shirts, and a $100 Hot Topic gift card.

Additionally, three other participants each received two tickets to the “Death of a Bachelor Tour” in a participating city of their choice, and a $50 Hot Topic gift card.

Find out more on MarketingPartnerships.com.

Look for more blog posts in the future that will cover the partnership marketing industry across even more brand and entertainment categories. Additionally, for access to more partnerships and marketing opportunities, create a profile on MarketingPartnerships.com.

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On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!



Nick Mitich

Digital Marketing & Membership Supervisor

The L.A Office

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