5 Diverse Television Opportunities For Your Brand

The television landscape has changed drastically over the last few years. Between the growth of streaming networks, 24 hour news programming, as well as traditional network and cable entertainment, the variety of content and opportunities for partnerships has never been greater. There’s no shortage of potential partnership opportunities for your brand. Here are 5 unique television opportunities to keep on your radar.


COUNTDOWN TO CHRISTMAS | Hallmark Channel

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Hallmark Channel’s  COUNTDOWN TO CHRISTMAS is the largest annual programming event each holiday season. The successful franchise has become a tradition for viewers, featuring more holiday-themed programming than any other network and consistently delivering some of Hallmark Channel’s highest rated premieres. Read more…


ACCESS HOLLYWOOD | NBC Universal Television Distribution

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ACCESS HOLLYWOOD is in its 21st season as a perennial powerhouse in entertainment news. This nationally syndicated show delivers comprehensive coverage of the day’s most important entertainment happenings, in-depth celebrity interviews, and unparalleled Red Carpet reporting at the industry’s biggest events and award shows. Read more…


THE FLASH | Warner Bros. Television

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From Warner Bros. Television, The FLASH tells the story of Barry Allen, who after being struck by lightning, wakes up from his 9 month coma to discover the bolt gave him the power of super speed. With his new team and powers, Barry becomes a superhero, The Flash, fighting crime in Central City. Read more…


WEATHER CENTER LIVE | The Weather Channel

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The Weather Channel’s WEATHER CHANNEL LIVE provides an in-depth look at the day’s top weather stories every weekday morning. Viewers can expect hyper-local forecasts, giving them the valuable insight only the most respected and knowledgeable experts in-studio and in the field can provide. Read more…


TROLLS: THE BEAT GOES ON| DreamWorks Television

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TROLLS: THE BEAT GOES ON! from DreamWorks Television is an all-new chapter in the adventures of DreamWorks’ Trolls. Picking up where the blockbuster film left off, the Trolls are quickly adjusting to a life of cohabitation with Bridget, King Gristle, and those grumpy Bergens and the resulting culture clash. Read more…


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5 Automotive Partnerships Driving the Partnership Industry

The automotive industry is one of the most sought after collaborators for marketing partnerships. Between vehicles and a variety of automotive services, there’s no shortage of brands and categories to create unique and innovative promotions…many of which are backed by significant media. Here are 5 automotive partnerships that caught our eye.

BABY DRIVER | Subaru

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Sony Pictures Entertainment and Subaru partnered to celebrate the release of Baby Driver. The new Subaru WRX was prominently featured in the film being driven by the main character. Read more…


CHESAPEAKE SHORES | Ford

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Crown Media Family Networks and Ford teamed up to promote the Hallmark Channel original television series, Chesapeake Shores with a sweepstakes. As part of their “Ford Warriors in Pink” association, the “Good Days at the Shore” giveaway offered fans the chance to win a Grand Prize consisting of a 2017 Ford Edge sport utility vehicle with custom Ford Warriors in Pink graphics. Read more…


INTERSCOPE | GEFFEN | A&M | HONDA

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Interscope Records and Honda teamed up to promote OneRepublic with a sweepstakes. Fans could participate via online entry form for the chance to win prizes including a 2017 Honda Civic of the winner’s choice, a flyaway trip to Europe and a OneRepublic customized Honda Rebel Motorcycle. Read more…


TRANSFORMERS: THE LAST NIGHT | Valvoline

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Paramount Pictures and Valvoline partnered to promote the release of Transformers: The Last Knight. The partnership spanned global business units with launch support in over 60,000 retail outlets in over 30 countries. Advertising campaign elements included a national TV and radio spot, in-store POS, digital social assets and print. Read more…


CARS 3 | Autotrader.com

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Walt Disney Studios partnered with Autotrader.com to promote the release of CARS 3 with a digital and TV ad. The 30-second cross-promotional effort centered on the concept that, like the characters in the movie, each car has a different personality and Autotrader.com lets you tailor your search for the right fit. Read more…


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6 Partnerships Bringing Life to the Small Screen

With the vast amount of content available, and the wide range of television viewership, more and more brands are finding unique opportunities to partner with networks. From sweepstakes, to social media integrations and exclusive licensed products, there is no shortage unique partnerships! Here are 6 television partnerships aimed to enhance the viewer experience.


FALL HARVEST | Delta Vacations

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Crown Family Media Networks and Delta Vacations teamed up to celebrate the original premieres of Fall Harvest on Hallmark Channel. Fans could submit an online entry form for the chance to win a Delta Vacations autumn apple picking adventure in Wisconsin. One grand prize winner received a three-night stay for two at Brightonwoods Orchard in Wisconsin, as well as $500 spending money! Read more…


AMERICA’S GOT TALENT | Dunkin’ Donuts

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America’s Got Talent partnered with Dunkin’ Donuts in an exciting and innovative partnership creating cross platform  partnerships including social media efforts such as the Dunkin’ Save and on-air branding integrations including the innovative Dunkin’ Lounge. America’s Got Talent & Dunkin’ Donuts have proven to create integrations that are successful beyond measure. Read More…


STUCK IN THE MIDDLE | Cool Makers

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Disney Channels Worldwide and Cool Maker teamed up for a sweepstakes to promote Stuck In The Middle. Fans had the opportunity to enter for a chance to win a trip to Los Angeles, CA to create cool designs with the show’s star Kayla Maisonet and a Cool Maker Designer. Read more…


PROJECT RUNWAY | J.C. Penny

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J.C. Penney and A+E Networks teamed up to bring the looks from Project Runway directly into its stores by becoming the show’s exclusive retailer. The partnership included a sponsored challenge segment in each season where the winning design was featured online and in select stores after the episode airs. Read more…


THE ELLEN SHOW | QVC

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ELLEN DEGENERES and QVC teamed up to promote her new collection of handbags and footwear with a sweepstakes to meet the star. Fans had the opportunity to enter via social media for the chance to win a two-night trip to Hollywood, CA to see The Ellen Degeneres Show live as well as select pieces from the collection. Read more…


THE WALKING DEAD | Mountain Dew

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AMC and Mountain Dew teamed up to promote the eighth season of The Walking Dead and a new augmented reality app that allowed consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media. Read more…


View these and thousands other partnerships by upgrading to a VIP membership on MarketingPartnerships.com!

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  • Track 8,500+ successful partnerships and feature your own
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  • Contact and connect with close to 5,000 Marketing Professionals