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January 16, 2018January 18, 2018

Summer 2018: A Look at 7 Theatrical Opportunities for Your Brand

Despite the current weather, it’s never too early to start planning for summer partnerships. Blockbusters come in all shapes and sizes and can seem daunting at first glance, but take a closer look. From known sequels, including a musical, to new franchises, we’ve rounded up seven Theatrical Properties debuting early this summer that are sure to have a marketing opportunity for every brand!

JUNE:

Warner Bros. Pictures: OCEAN’S 8OCEAN’S 8 is a comedy heist that continues the OCEAN’S 11 franchise with an all-star cast of women, led by Sandra Bullock. Playing Debbie Ocean, Bullock, along with Cate Blanchette, recruits a crew (Mindy Kaling, Helena Bonham-Carter, Sarah Paulson, Awkwafina and Rihanna) to pull off an impossible mission at the New York Meg Gala. The movie also stars Anne Hathaway, Matt Damon and Dakota Fanning and arrives in theaters June 8, 2018. More details here.

Disney/Pixar: THE INCREDIBLES 2THE INCREDIBLES 2 is the next 3D computer-animated superhero sequel to The INCREDIBLES (2004), which grossed $633 million worldwide at the box office and won several awards, including two Academy Awards. Scheduled to be released on June 15, 2018, it will feature Holly Hunter, Craig T. Nelson, Sarah Vowell and Samuel L. Jackson reprising their roles. Learn more here.

Universal Pictures: JURASSIC WORLD: FALLEN KINGDOMDebuting June 22, 2018, JURASSIC WORLD: FALLEN KINGDOM is the first in the sequel trilogy and fourth installment of the JURASSIC PARK series, starring Chris Pratt and Bryce Dallas Howard. Set 22 years after the events of Jurassic Park, the movie takes place on the same fictional Central American island off the Pacific coast of Costa Rica, where a theme park populated with cloned dinosaurs has operated for ten years. The park plunges into chaos when a genetically created dinosaur breaks loose and goes on a rampage across the island. Get additional scoop here.

JULY:

Marvel Studios: ANT-MAN AND THE WASPANT-MAN AND THE WASP, based on the Marvel Comics characters Scott Lang (Ant-Man) and Hope van Dyne (Wasp), is the sequel to ANT-MAN (2015) and the twentieth film in the Marvel Cinematic Universe (MCU). Paul Rudd and Evangeline Lilly are back, along with Bobby Cannavale, Michael Peña, Judy Greer, Michael Douglas, Michelle Pfeiffer, Laurence Fishburne, and more. The film is set to hit theaters July 6, 2018. Details here.

Sony Pictures Entertainment: HOTEL TRANSYLVANIA 3: SUMMER VACATIONHOTEL TRANSYLVANIA 3: SUMMER VACATION is an animated fantasy-comedy sequel to HOTEL TRANSYLVANIA 2, which grossed $473 million worldwide at the box office, and is the third installment in the “HOTEL T” franchise. Known internationally as HOTEL TRANSYLVANIA 3: A MONSTER VACATION, the movie will feature reprised roles of Adam Sandler, Andy Samberg, Selena Gomez, David Spade, Steve Buscemi, Molly Shannon, Keegan-Michael Key, Kevin James, Fran Drescher, Asher Blinkoff, Mel Brooks and is scheduled to be released on July 13, 2018. Find out more here.

20th Century Fox Filmed Entertainment: ALITA: BATTLE ANGELBased on Yukito Kishiro’s Japanese comic (manga) Battle Angel Alita, ALITA: BATTLE ANGEL is a cyberpunk action film, produced by James Cameron and Jon Landau and directed by Robert Rodriguez. Set to debut July 20, 2018, the film stars Rosa Salazar in the title role, with Christoph Waltz, Jennifer Connelly, Mahershala Ali, Ed Skrein, and more. Featuring CGI and new technology that Cameron has been developing, the movie is said to include a similar mix of live-action and computer-generated imagery used in AVATAR. Details here.

Universal Pictures: MAMMA MIA! HERE WE GO AGAINBonus: Also debuting July 20, 2018 is rom-com musical MAMMA MIA! HERE WE GO AGAIN, the sequel to MAMMA MIA! from 2008 that was based on the musical with the same name. The film will feature most of the characters from the first one, along with Cher, who joins the cast in her first on-screen film role since 2008. Set in Greece, the story finds Amanda Seyfried’s character, Sophie, pregnant and missing her Mom. Learn more here.

Look for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. These Opportunities and thousands more can be accessed on MarketingPartnerships.com. All you need is a free profile.

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June 6, 2017June 7, 2017

8 Things that Caught our Attention at the 2017 Licensing Show

The 2017 Licensing Show recently wrapped in Las Vegas, and we have compiled a quick recap of updates for you to keep an eye out for as you make plans for your brand.

From entertainment keynote presentations and character appearances, to eye-catching booths and new collaborations, here are 8 things that caught our eye at the 2017 Licensing Show, featuring some of our Corporate Members, who can be found on MarketingPartnerships.com

A+E Networks

A+E Networks launched a series of housewares and textiles based on a variety of franchises and properties from History, Lifetime and A&E, including: History’s ANCIENT ALIENS, THE CURSE OF OAK ISLAND, SIX and KNIGHTFALL; as well as Lifetime’s BRING IT! and A&E’s DUCK DYNASTY. The multi-category collections will be available at in-store and online at department stores, mass retailers and specialty retailers in the U.S. and Canada, beginning in spring 2018.

Additionally, A+E Networks and Titan Publishing are collaborating for original novels and an eight-part comic book series based on History’s new scripted drama, KNIGHTFALL, which centers on the elite and mysterious military order, the Knights Templar.

To learn more about these and other television opportunities for your brand, head over to our Properties section here.

Activision Blizzard

Known primarily for record-breaking video game releases, Activision Blizzard (CALL OF DUTY, SKYLANDER, WORLD OF WARCRAFT+) launched a new consumer products division this year, and Blizzard’s OVERWATCH gaming franchise is said to be a big priority. Launched only a year ago, OVERWATCH reaches more than 30 million players globally, making it the company’s eighth billion-dollar franchise, according to Activision Blizzard. Additionally, they are working to establish professional teams and commercialize media rights for the upcoming OVERWATCH league this year as part of their emphasis on eSports to offer its fans fresh ways to experience games.

The gaming giant also highlighted its other gaming properties, and attendees were able to experience games such as CALL OF DUTY, DESTINY and CRASH BANDICOOT N. SANE TRILOGY. See more information on these and other gaming opportunities for your brand here.

Nickelodeon

Nickelodeon announced popular program renewals, including PAW PATROL, SHIMMER AND SHINE, RUSTY RIVETS, NELLA THE PRINCESS KNIGHT and SPONGEBOB SQUAREPANTS. The renewed preschool shows will debut for the 2017-18 television season, and the 12th season of SPONGEBOB is set to premiere in 2019 to coincide with the series’ 20th anniversary year.

Additionally, Nickelodeon will introduce a new collection of interactive, curriculum-driven preschool episodes in its NOGGIN video subscription service. The new play-along videos will allow preschoolers to engage with their favorite characters by navigating through experiences that promote social-emotional skills and STEM learning.

Details on these and many other types of entertainment Properties can be found here.

Rovio Entertainment

Rovio announced THE ANGRY BIRDS MOVIE 2 is slated to hit theaters on Sept. 20, 2019, coinciding with the 10th anniversary of the original ANGRY BIRDS game. In collaboration with Columbia and Sony Pictures, the film will be be co-directed by John Rice, who served as lead storyboard artist on THE ANGRY BIRDS MOVIE and directed the popular ANGRY BIRDS HATCHLINGS shorts. According to Rovio, they are continuing to focus on creating exciting new stories and experiences around their games, and they are eager to take fans back into the vibrant ANGRY BIRDS world on the big screen once again. To see more information on Rovio’s or other gaming opportunities for your brand, check out our Properties section here.

Saban Brands

Saban Brands gave a first look at the future of Power Rangers, including Power Rangers Super Ninja Steel season’s first teaser and official logo. The company also revealed ways they will celebrate POWER RANGERS’ 25th Anniversary, including: commemorative lightning bolt pins, returning cast members on POWER RANGERS SUPER NINJA STEEL, Boom! Studios’ new mythology stories, live location-based events, and more.

Aside from having characters dressed in POWER RANGERS suits posing at the show, Saban Brands’ booth featured a Wall of POWER RANGERS Helmets display, showcasing one helmet for each of the seasons from the franchise’s 25 year history.

For information on these and many other types of entertainment opportunities for your brand, click here.

Sony Pictures Entertainment

In addition to collaborating with Rovio, Sony Pictures Consumer Products announced several licensees for Sony Pictures’ upcoming THE EMOJI MOVIE. featuring an array of items (apparel, housewares and toys) inspired by the characters in the movie. The company also showcased their upcoming slate, and you can learn more about what that entails, as they recently highlighted upcoming opportunities in their RoadShow Property Review here.

Universal Pictures

NBCUniversal unveiled a new live event experience for the fall based on NBC’s obstacle course competition series “AMERICAN NINJA WARRIOR,” now in its ninth season. The live event, titled “American Ninja Warrior Experience,” will allow participants to compete against friends and other athletes on a multi-stage adult open course featuring fan-favorite obstacles from the series, for a chance to run in the Pro Course Competition against the best Ninja Warrior athletes in the world.

The company is also promoting upcoming films in creative ways. First, they announced a new collection of construction sets based on the upcoming DESPICABLE ME 3 film, featuring some of the franchise’s most beloved characters. They’ve also teamed up with an augmented reality app to promote THE MUMMY, offering fans the opportunity to win thousands of prizes. Check out great partnership opportunities like these and more for your brand here.

Walt Disney Studios

Aside from a vast overview of their film slate, Disney Channel, Pixar and Marvel brands, the company unveiled Disney Digital Network, a hub of digital-first stories delivered to Millennial and Gen Z audiences on known platforms. The new network, which according to Disney reaches more than one billion followers, will combine more than 300 social media channels and will also include Disney’s in-house branded content service, which pairs Disney digital storytellers with advertisers for custom campaigns.

Disney Consumer Products also announced new collaborations, including a limited edition footwear and accessories collection based on Mickey Mouse and other classic characters. To view Disney’s and many other opportunities, explore our Properties section here.

On behalf of the team at The L.A. Office, thanks for reading.

Stay tuned as we bring you more posts about the partnership marketing community.

And for more information on these and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:

Still not enough? Unlock the full database by upgrading to VIP!

Track 8,000+ successful partnerships and feature your own
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¹Source: License Global, May 2017

May 19, 2017

8 Things We’re Excited to Check Out at the 2017 Licensing Show

As the largest brand, character and art marketplace tradeshow, the Licensing Show offers great insight into the players and trends that drive the $251.7 billion licensing business. More than 400 exhibitors representing over 5,000 brands from 65+ countries will gather in Las Vegas next week for the “largest, most diverse collection of properties and brands available for licensing worldwide.”¹

At the show, you can see which brands and characters will be in demand in the next 18-24 months in order to get a head start on your brand planning. With so much to experience, we’ve pin-pointed 8 things we are looking forward to seeing that you shouldn’t miss if you plan to attend. Don’t worry, if you are unable to attend, we’ll provide a post-show recap!

Activision Blizzard

Known primarily for record-breaking video game releases, Activision Blizzard (CALL OF DUTY, SKYLANDER, WORLD OF WARCRAFT+) is quickly growing to become a global entertainment force. With recent King Digital Entertainment (CANDY CRUSH, PET RESCUE+) and Major League Gaming (e-sports) acquisitions; its studio division set to develop original film and TV series based on games; and various planned brand licensing and consumer products expansions, they will surely have quite a buzz at the show. To see more information on SKYLANDERS, CALL OF DUTY and other gaming opportunities for your brand, hit up our Properties section here.

Food and Beverage Brands

Familiar brands like Coca-Cola, Kellogg’s, Mars, McDonald’s, Pepsi Co., Welch’s and many more will be “finding new life with licensing deals” according to the folks at LIMA. We are excited to see what these family-friendly food and beverage names have in store, along with more adult-geared ones, like Budweiser, Campari (kicking off Negroni Week shortly after in June) and Corona, to name a few. If you work at, or with, food and beverage brands, check out hundreds of properties that can help companies like these forge creative ways to connect with consumers, here.

Marvel Entertainment

With a library of over 8,000 characters built over more than 70 years of comic book publishing, Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies. Following years of smash hits, Marvel Entertainment’s 2017/2018 slate is once again full of theatrical and television opportunities that could be perfect for so many brands. Recent Marvel releases like GUARDIANS OF THE GALAXY VOL. 2, and CAPTAIN AMERICA: CIVIL WAR partnered with a host of great names including Doritos, Yoplait, Dairy Queen, Lamborghini, MasterCard and many more. To learn more, click this link.

Nintendo

Nintendo’s latest “hybrid” console, Nintendo Switch, was unveiled in October 2016, released worldwide on March 3, 2017, and the frenzy continues. Designed as a home console that can also be detached and used on the go, it launched alongside the release of critically acclaimed “The Legend of Zelda: Breath of the Wild” worldwide, making it the fastest-selling home console in its history. In addition to releasing the Switch, Nintendo has participated in some creative partnerships recently with McDonalds, Southwest Airlines and Uniqlo, to name a few, and we can’t wait to see what’s next! Details on the Switch, as well as these partnerships can be found here.

Paramount

The internet is abuzz about TRANSFORMERS: THE LAST KNIGHT, debuting this summer, and in addition to that hit franchise, we are excited to see updates on upcoming theatrical releases including highly anticipated sequels, like MISSION IMPOSSIBLE 6, DADDY’S HOME 2, BUMBLEBEE, as well as AMUSEMENT PARK, an original 3D animated adventure, among many others. Click on this link to get the details on these and their other releases.

Sony Pictures

Sony Pictures’ recent franchises (Ghostbusters and The Smurfs) saw several partnerships in the marketplace. In addition to highly anticipated sequels to Jumanji and Hotel Transylvania franchises we are excited to learn more about, they are releasing The Emoji Movie, a new, animated film that will bring to life characters inside smartphones this summer, and Peter Rabbit, a live-action/CG movie based on the beloved children’s’ book series next year. Hear more about these opportunities directly from the source, as they recently profiled them in their RoadShow presentation viewable here.

Universal Pictures

After recent animated hits like TROLLS (DreamWorks), SING (with Illumination) and THE BOSS BABY (DreamWorks), Universal broke box office records with the (non-animated) eighth installment of the FAST AND FURIOUS franchise (THE FATE OF THE FURIOUS). They’re sure to keep the streak going with their upcoming slate, including great partnership opportunities like: THE MUMMY, DESPICABLE ME 3, PITCH PERFECT 3, JURASSIC WORLD SEQUEL, HOW THE GRINCH STOLE CHRISTMAS and more. Check out if these and other properties fit your brand here.

Walt Disney Studios

The beyond-iconic studio and entertainment behemoth is sure to make a splash with its entertainment showcase. We are excited to see them promote their upcoming slate, including COCO, A WRINKLE IN TIME, sequels like THE INCREDIBLES 2, TOY STORY 4, FROZEN 2, a host of live action remakes of beloved animated films, and of course, two STAR WARS movies that fans are sure to line up around the corner for. To take these all in, head over to their page here.

Hope to see you there, or back here for the post-show recap! On behalf of the team at The L.A. Office, thanks for reading.

Stay tuned as we bring you more posts about the partnership marketing community.

And for more information on these and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:

Still not enough? Unlock the full database by upgrading to VIP!

Track 8,000+ successful partnerships and feature your own
View 1,100+ current and past Promotional TV Spots
Browse 1,000+ Marketing Opportunities
Contact and connect with 4,500+ Marketing Professionals

¹Source: License Global, May 2017

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Summer 2018: A Look at 7 Theatrical Opportunities for Your Brand

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