4 Location-Based Entertainment Opportunities that Continue To Enhance Brand Partners’ Exposure!

With experiential activations continuing to take over the marketing world, location-based entertainment opportunities are giving brands access to a multitude of hands-on experiences to enhance their exposure and influence on their consumers.

Location-Based Entertainment allows interaction with not only the product, but also with the environment, creating a deeper connection and experience for them to walk away with. Considering the immense amount of messaging and advertising that is produced today, it’s important to offer more than just a product.



Negroni Week Kick Off Party at the Refinery Rooftop


Campari launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2016, Negroni Week grew from just 100 bars in the US to thousands of participants from over 40 countries internationally and exploded on social media.

This year, Campari is excited to announce several new upgrades to the initiative aimed at ensuring bigger and better charitable successes.

To find out more information about this year’s Negroni Week, visit http://marketingpartnerships.com/properties/view/2089/negroni-week




The 2017 CMA Music Festival is featuring 11 stages with more than 300 acts and 100 hours of music, and it all benefits music education. CMA Music Festival is also being filmed for a national television special that airs on the ABC Television Network. This is the 14th consecutive year the event will be featured, a feat no other music festival has achieved.

For more information on the festival or to view some of CMA Music Festival’s current partnerships, visit http://marketingpartnerships.com/properties/view/226/cma-music-festival




Owned by Merlin Entertainments, take a visit to Madame Tussauds where you can see, touch and take photos with all of your favorite celebrities! They’ve taken down the museum-style ropes and poles so that YOU can get up-close and personal with Hollywood’s biggest A-listers. With over 125 figures, there is something for everyone!

Explore more of Merlin Entertainment’s properties by visiting http://marketingpartnerships.com/companies/view/4634/merlin-entertainments



SFVRThis cosmic experience on The New Revolution introduces the first time augmented reality has ever been offered on a virtual reality coaster. The complex gameplay puts you in control of your ride to shoot targets and make key decisions that affect your score.

Powered by Oculus, you’ll be wearing Samsung Gear VR headsets, making you able to see your surroundings and your friends sitting next to you. An army of flying alien drones will be attacking your spaceship with lasers and light missiles before you make it to the mothership. Turn your head during the ride to position your bulls-eye over the enemies to fight back and score points!

See more action packed rides by visiting http://marketingpartnerships.com/companies/view/103/six-flags+


OTTER POPS Celebrates World Otter Day with Los Angeles and Oklahoma City Zoos


The Jel Sert Company’s OTTER POPS partnered with Los Angeles Zoo and Oklahoma City Zoo to celebrate World Otter Day on May 31, 2017. Visitors could enjoy the colorful ice pops as they learned about the semi-aquatic creatures.


As part of the OTTER POP VIBES TOUR, The Jel Sert Company set up the OTTER POPS Beach Bungalow inside the Los Angeles Zoo for a four-day activation and passed out complimentary ice pops and giveaways at their prize wheel for visitors to enjoy.


The activation included a special animal enrichment, where otters were fed frozen fish treats at the river otter exhibit, and signage for the event was placed throughout both zoos.

For more information on OTTER POPS’ partnerships with The Los Angeles Zoo, The Oklahoma City Zoo, and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz


ICONIC Entertainment Opportunities for your brand to partner with


QUICK READ: The MACY’S THANKSGIVING DAY PARADE is internationally recognized as the official start of the holiday season and world famous as a uniquely American entertainment extravaganza. With more than 55 million viewers tuned into NBC’s Emmy-Award winning telecast, the MACY’S THANKSGIVING DAY PARADE is sure to bring plenty of partnership opportunities to a wide array of brands.


QUICK READ: Premiering in 1976, with over 8,000 episodes broadcast to date, FAMILY FEUD is a trusted and loved entertainment brand with universal appeal of survey questions and game play. With Steve Harvey as host, ratings have hit an all-time high! FAMILY FEUD is an Emmy award winning show with a range of over 63 territories, and is the #1 game show in daytime syndication.

DIG DEEPER:  For more information on partnering with the MACY’S THANKSGIVING DAY PARADE, FremantleMedia’s FAMILY FEUD or over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz