“THE L.A. OFFICE” CELEBRATES 25 YEARS OF CONNECTING THE ENTERTAINMENT AND BRAND MARKETING COMMUNITY WITH INDUSTRY-STUDDED PARTY
400 Members of the Promotional World Pose with the “Stars” at Madame Tussauds Hollywood
LOS ANGELES (September 17, 2019) – Studios, and labels, and brands, oh my! More than 400 industry executives from film, television, music, gaming, sports, toys, travel companies, global brands, and marketing agencies toasted the 25th Anniversary of “The L.A. Office” at Madame Tussauds Hollywood. The boutique agency that connects brand and entertainment marketers celebrated on Friday, September 13 with a reunion-style collection of photos, specialty cocktails and a surprise musical performance from a member of their own community.
The men and women behind the marketing curtain mingled with the “likes” of Marilyn Monroe, Brad Pitt and Betty White at the premiere attraction only steps from the Walk of Fame. Executives from all of the major entertainment companies attended including A+E Networks, ABC-TV, Amazon, BMG, Bravo, E!, CBS Films, Disney Music Group, Disney Channel, DreamWorks, Fandango, FOX, Hulu, Lionsgate, Marvel, NBC Universal, Netflix, Nickelodeon, Pandora, Paramount Pictures, Pixar, The Grammy’s, Six Flags Entertainment, Snap, Sony Pictures, The Television Academy, Universal Music Group, Viacom, Warner Bros., YouTube and many more. Major brands and marketing agencies also were in attendance including Allied Global Marketing, AARP, Caruso, Citi, Coca-Cola, Del Monte, HP, Rogers & Cowan, Simon Property Group, The Marketing Store and WC+A.
“We had to celebrate the 25th Anniversary of The L.A. Office in the epicenter of entertainment – where showbiz and brands intersect like Hollywood and Vine,” said Mitch Litvak, founder and president of The L.A. Office. “The business of marketing partnerships has changed drastically over the past two decades. I am proud of how The L.A. Office was instrumental in creating a unique community of camaraderie and collaboration without the felling of competition. Our number one goal has always been to spark peer-to-peer personal connections that evolve into win-win partnerships.”
The L.A. Office brings the community together at annualized, invite-only events and 24/7 virtually via its membership-only online forum. Since 1998, the agency has hosted more than 50 national and international events such as “The L.A. Office RoadShow,” “The Brand Partnership Forum,” and “The Industry Insights Summit.” The MarketingPartnerships.com community has grown to almost 6,000 members who pitch and respond to real-time calls for co-branding opportunities.
Set throughout the museum and on the rooftop at Madame Tussauds, guests were treated to a multi-media collection of photos spanning two decades on video loops, projections and iPad centerpieces. Many snapped photos with their pictured younger selves while sharing stories and reconnecting. “Through the Years,” the band aptly named and fronted by Disney Music VP Rob Souriall, performed throughout the evening.
Complete with a special Snapchat party filter and Nextperience-created red carpet entry experience, the night’s music rocked and the cocktails flowed. The bar was hosted by Campari America, Fetzer Wines, Heineken, and Niagara Water. Special cocktails were crafted including the 25th Party Punch, Forum Fizz, RoadShow Roadie and Summit Spritz. A lounge area was created with furniture from Cost Plus World Market and additional event partners included DOT Printers, Kellogg’s, Ferrara, Paul’s Kitchen and ZOe Flora. The party was produced by long-time agency partner, ZOe Productions of Orange County.
The L.A. Office Story
Founded in 1994, The L.A. Office was grounded in educating brands about the entertainment business and connecting them with the industry’s marketers. Its first client was Chicago-based The Marketing Store, one of McDonald’s primary Happy Meal agencies. Still a partner today, the two companies work together on various L.A. Office events and membership.
“The Marketing Store is proud to have partnered with The LA Office for the past 25 Years,” said Mark Landolt, President of The Marketing Store. “As their first client, we have been able to create many memorable partnerships, and we look forward to continuing that momentum in the future.”
Since then, the agency has grown to counsel an array of clients, host national and international summits and link more than 6,000 global professionals through MarketingPartnerships.com. The member-only online meeting place connects people, companies, studios and labels to real-time promotional opportunities via the peer-created, multi-media “RoadShow On-Demand Property Reviews.”
“The RoadShow on Demand Property Reviews are a central feature on MarketingPartnerships.com,” added Litvak. “The ability to pitch a property or project to the core players in our industry is an invaluable resource that saves time and travel. It’s a virtual video tour at the tips of your fingers.”
The 13-year running “The L.A. Office RoadShow” in Los Angeles, New York, Chicago, and London and 14-year running “Industry Insights Summit” in Napa Valley and Laguna Beach have hosted thousands of invite-only executives. The “Brand Partnership Forum” was added in 2011 and has welcomed hundreds of professionals in Miami, New Orleans, and Nashville.
“The L.A. Office is a marketing matchmaker that sparks promotional magic,” said Rita Drucker, Head of Premium Content Solutions, Snap Inc. “I have been attending their events since the 1998 RoadShow and they have been the catalyst to a number of successful partnerships. No other agency can bring the right players together to create unique integrations while building career-lasting relationships.”
About The L. A. Office
For 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers in achieving their partnership goals. The agency’s clients, members and event attendees rely on its proven ability to bring together the right people and companies that are driving the business. The agency harnessed the power of camaraderie at these annualized events and formed MarketingPartnerships.com. The members-only online meeting place connects almost 6,000 people, companies, studios and labels to real-time promotional opportunities. More information about the agency’s services, events and membership can be found at laoffice.com.
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