Lyft Activates Strange Mode; White Castle and USA Luge Challenge Fans to Be A Slider

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QUICK SEARCH: Netflix and Lyft partnered to promote the second season of STRANGER THINGS. The ridesharing company created a unique riding experience for its passengers across the U.S. Halloween weekend. Lyft users could also opt into “Strange Mode,” which made in-app cars resemble waffles, Christmas lights, and red illuminated STRANGER THINGS logos.

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QUICK SEARCH: United States Luge Association and White Castle teamed up for the nationwide “Be A Slider” contest, which offered one bold Craver to win a trip for two to the 2018 USA Luge Fantasy Camp where they could experience what it takes to be a luge athlete.

DIG DEEPER:  Learn more about Lyft & STRANGER THINGS, White Castle & USA Luge, or over 8,600 other marketing opportunities at MarketingParnterships.com.

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Final Weeks . . . Get Rewarded For Building Your Brand!

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MarketingPartnerships.com is connecting brand marketers throughout the country with the people, properties and resources they need to boost and streamline their partnership efforts. Whether you want to target brands and agencies, find great opportunities, or for a robust database containing thousands of past promotions, MarketingPartnerships.com can help get you closer to that next partnership.

We are currently in the final weeks of rewarding you for building your brand! Through the end of August, marketers who create a free profile on MarketingPartnerships.com receive a complimentary FandangoNow movie or TV show rental, along with an entry to win a Delta Vacations prize package for two.

Already a member? Refer a brand or entertainment marketer and you both will be entered into the vacation package drawing. All you have to do is click on the “Build the Community” tab once you log into MarketingPartnerships.com. It’s a win-win!

To view official rules, click here.

5 Summer Blockbusters and the Partnerships That Made Them Stand Out

Every summer brings big box office excitement, and this summer hasn’t disappointed. Out of all the recent hits, these five not only delivered great box office results, they also featured unique partnerships, which are all tracked on MarketingPartnerships.com. Take a look at some of the stand-outs, and their corresponding partnership examples, and hopefully they will provide inspiration for your next partnerships, too!

WONDER WOMAN (Warner Bros.)

WonderWoman_artWonder Woman was first introduced to fans in DC’s Batman v Superman: Dawn of Justice and returned on her own June 2 to dominate the box office, along with seven complementing partnerships. With two straight weeks at the #1 spot, it’s no surprise there is a sequel the works, and we will be on the lookout for those partnerships, too. For this movie, we felt the PayPal union offered something new and different. Details here.


CARS 3 (Disney/Pixar)

Cars 3 - artCARS 3 debuted in theaters in the US on June 16 with an all-new story that contained the heart and emotion of the original film. With its #1 spot in the box office on opening weekend, the movie’s eight partnerships included top brands, and although they all had unique elements, the one that stood out was Coppertone, which included a fun experiential component. Read all about it here.


TRANSFORMERS: THE LAST KNIGHT (Paramount Pictures)

Transformers artThe $3.8B movie franchise and consumer products powerhouse, TRANSFORMERS: THE LAST KNIGHT, hit theaters June 21, bringing director Michael Bay’s epic robot battle sequences with favorite autobot characters, Optimus Prime and Bumblebee, alongside Mark Wahlberg. Also boasting eight partnerships spanning a variety of brands, details on the multifaceted one with SONIC Drive-In can be found here.


DESPICABLE ME 3 (Illumination/Universal Pictures)

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On June 30, the team who created the biggest animated hits of 2013 and 2015, DESPICABLE ME 2 and MINIONS, returned to continue the adventures of Gru, Lucy, their adorable daughters and the Minions. The whopping 10 diverse partnerships extended the reach of the lovable characters, and while most were with very recognizable names, a very clever example was with DNA testing and ancestry exploration site, 23andMe. Learn more.


SPIDER-MAN: HOMECOMING (Sony Pictures)

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After the new Spider-Man first appeared in Marvel’s Cinematic Universe (MCU)’s Avengers, Sony Pictures Entertainment released the next installment of its $4 billion Spider-Man franchise July 7, topping the box office during its opening weekend. Ushering eight notable partners, the feel-good alliance with Goodwill had some great elements. Check it out here.


With a combined total of 42 partnerships between these five films, you can see why it was hard to choose one for each. Worry not, for you can see all the rest, along with 1,000s of great partnerships on MarketingPartnerships.com. If you don’t already have a profile, it’s easy to set one up.

Still not enough? Unlock the full database by upgrading to VIP!

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