MarketingPartnerships.com Reaches Major Milestone 5,000th Member to its Community of Marketing Executives

Los Angeles, California, March 12, 2018 – The L.A. Office’s boutique powerhouse has reached a landmark 5,000th member to their online marketing community, MarketingPartnerships.com, the meticulously produced 24/7 online tradeshow holds a top-tier place cemented in an often short-lived business.

President Mitch Litvak, hailing from a studio promotional background, created an innovative service that is clear, easy to use and effective.  “Our 24-year history has always focused on bringing the brand and entertainment marketing communities much closer.  MarketingPartnerships.com is a niche community that has evolved into win-win relationships, creating the right resources and environment for these marketers to create partnerships that resonate with their consumers.”

Marketers in the community of 5,000 come from companies like Kellogg’s, Nestle, Coca-Cola, Facebook, Crayola, Macy’s, Amazon, General Mills, ConAgra, True Value, CBS, Samsung, Google, Twitter, FTD, Teleflora, Six Flags, Amazon, Sandals Resorts, Microsoft, Henkel, Dole, T-Mobile, Del Monte, Darden, McDonald’s, Sony, Lego, Girl Scouts, California Lottery, Tyson, Bloomingdales, Fandango and many more.

Corporate membership includes marketers from virtually every entertainment company in the business:  Film companies include 20th Century Fox, Disney, Paramount, Sony, Universal Pictures and Warner Bros. Pictures; TV Companies- A+E, AMC, DreamWorks TV, Hallmark Channel, Nickelodeon, Disney Channel, NBC, HSN, Weather Channel, and Warner Bros. TV; Gaming- Nintendo, Xbox, Activation, 2K, Blizzard; Music Companies- Universal Music Group, Big Machine Music, Disney Music, Kidz Bop, CMA and the Recording Academy; Brands- Campari America, Kellogg’s, and several others.

A number of other promotion-friendly companies round out the Corporate membership.  These include leading Marketing Agencies, Mall Companies, Non-Profit Organizations, Online Content Providers, Toy Companies and more.

“We burn the candle at both ends,” remarks Litvak, and 5,000 members create a lot of fire power for the partnership marketing community.”

About MarketingPartnerships.com

MarketingPartnerships.com is an online community created as a business tool to help marketers efficiently and effectively connect with the people, resources, properties and research that are an integral part of their jobs.   In addition to finding the right people, resources, innovative tools and key promotional decision makers from entertainment companies, brands and agencies, marketers will have access, and be able, to search for and identify over 1,000 marketing opportunities available on an ongoing basis.

About The L.A. Office

For almost 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Our clients. members and event attendees rely on our proven ability to bring together the people and companies that are driving the business. In addition to connecting the right people, The L.A. Office’s portfolio of services includes: MarketingPartnerships.com; biannual marketing events; and personalized consulting. Our tools and services streamline the process to formulate successful marketing campaigns.

Summer 2018: A Look at 7 Theatrical Opportunities for Your Brand

Despite the current weather, it’s never too early to start planning for summer partnerships. Blockbusters come in all shapes and sizes and can seem daunting at first glance, but take a closer look. From known sequels, including a musical, to new franchises, we’ve rounded up seven Theatrical Properties debuting early this summer that are sure to have a marketing opportunity for every brand!

JUNE:

Warner Bros. Pictures: OCEAN’S 8oceans_8OCEAN’S 8 is a comedy heist that continues the OCEAN’S 11 franchise with an all-star cast of women, led by Sandra Bullock. Playing Debbie Ocean, Bullock, along with Cate Blanchette, recruits a crew (Mindy Kaling, Helena Bonham-Carter, Sarah Paulson, Awkwafina and Rihanna) to pull off an impossible mission at the New York Meg Gala. The movie also stars Anne Hathaway, Matt Damon and Dakota Fanning and arrives in theaters June 8, 2018. More details here.


Disney/Pixar: THE INCREDIBLES 2INCREDIBLES_2newTHE INCREDIBLES 2 is the next 3D computer-animated superhero sequel to The INCREDIBLES (2004), which grossed $633 million worldwide at the box office and won several awards, including two Academy Awards. Scheduled to be released on June 15, 2018,  it will feature Holly Hunter, Craig T. Nelson, Sarah Vowell and Samuel L. Jackson reprising their roles. Learn more here.


Universal Pictures: JURASSIC WORLD: FALLEN KINGDOMjurassic_world_fallen_kingdomDebuting June 22, 2018, JURASSIC WORLD: FALLEN KINGDOM is the first in the sequel trilogy and  fourth installment of the JURASSIC PARK series, starring Chris Pratt and Bryce Dallas Howard. Set 22 years after the events of Jurassic Park, the movie takes place on the same fictional Central American island off the Pacific coast of Costa Rica, where a theme park populated with cloned dinosaurs has operated for ten years. The park plunges into chaos when a genetically created dinosaur breaks loose and goes on a rampage across the island. Get additional scoop here.


JULY:

Marvel Studios: ANT-MAN AND THE WASPant_man_and_the_wasp_updatedANT-MAN AND THE WASP, based on the Marvel Comics characters Scott Lang (Ant-Man) and Hope van Dyne (Wasp), is the sequel to ANT-MAN (2015) and the twentieth film in the Marvel Cinematic Universe (MCU). Paul Rudd and Evangeline Lilly are back, along with Bobby Cannavale, Michael Peña, Judy Greer, Michael Douglas, Michelle Pfeiffer, Laurence Fishburne, and more. The film is set to hit theaters July 6, 2018. Details here.


Sony Pictures Entertainment: HOTEL TRANSYLVANIA 3: SUMMER VACATIONhotel_transylvania_3HOTEL TRANSYLVANIA 3: SUMMER VACATION is an animated fantasy-comedy sequel to HOTEL TRANSYLVANIA 2, which grossed $473 million worldwide at the box office, and is the third installment in the “HOTEL T” franchise. Known internationally as HOTEL TRANSYLVANIA 3: A MONSTER VACATION, the movie will feature reprised roles of Adam Sandler, Andy Samberg, Selena Gomez, David Spade, Steve Buscemi, Molly Shannon, Keegan-Michael Key, Kevin James, Fran Drescher, Asher Blinkoff, Mel Brooks and is scheduled to be released on July 13, 2018. Find out more here.


20th Century Fox Filmed Entertainment: ALITA: BATTLE ANGELalita_battle_angelBased on Yukito Kishiro’s Japanese comic (manga) Battle Angel Alita, ALITA: BATTLE ANGEL is a cyberpunk action film, produced by James Cameron and Jon Landau and directed by Robert Rodriguez. Set to debut July 20, 2018, the film stars Rosa Salazar in the title role, with Christoph Waltz, Jennifer Connelly, Mahershala Ali, Ed Skrein, and more. Featuring CGI and new technology that Cameron has been developing, the movie is said to include a similar mix of live-action and computer-generated imagery used in AVATAR. Details here.


Universal Pictures: MAMMA MIA! HERE WE GO AGAINMamma_Mia_Here_We_Go_AgainBonus: Also debuting July 20, 2018 is rom-com musical MAMMA MIA! HERE WE GO AGAIN, the sequel to MAMMA MIA! from 2008 that was based on the musical with the same name. The film will feature most of the characters from the first one, along with Cher, who joins the cast in her first on-screen film role since 2008. Set in Greece, the story finds Amanda Seyfried’s character, Sophie, pregnant and missing her Mom. Learn more here.


Look for future blog posts that will cover the partnership marketing industry across more brand and entertainment categories. These Opportunities and thousands more can be accessed on  MarketingPartnerships.com. All you need is a free profile.

Want even more? Unlock the full database by upgrading to VIP!

WCA-10312_BPM_VIPMI_R05_JB01

  • Track 8,700+ successful partnerships and feature your own
  • View 1,280+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with close to 5,000 Marketing Professionals

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

 

5 Marketing Partnerships in the Beverage Category that will Quench Your Holiday Thirst

Beverage companies are one of the most prominent collaborators for marketing partnerships. With a wide variety of brands and the ability to reach nearly every demographic, there is no shortage of opportunities for unique promotions. Here are five Beverage partnerships that caught our eye.


FERDINAND | Zevia

ferdinand_Zevia

20 Century Fox and Zevia teamed up to promote the theatrical release of FERDINAND. The partnership included 1,250,000 limited-edition, commemorative Zevia soda cans, decorated with imagery of FERDINAND and other characters from the film. Read more…


THE WALKING DEAD | Lot 18

twd

AMC and Lot 18 teamed up with a partnership to celebrate THE WALKING DEAD and it’s eighth season. The partnership included a limited edition wine collection inspired by the characters of the series. The collection was available exclusively on the Lot 18 website. Read more…


STAR WARS: THE LAST JEDI | Coca-Cola

coke

To celebrate the release of STAR WARS: THE LAST JEDI, Walt Disney Studios and Coca-Cola teamed up to give fans the chance to win a trip to the film’s premiere. One grand prize winner received hotel and airfare accommodations for a three-night stay, two tickets to the premiere, and $500 spending money. Read more…


UNIVERSAL MUSIC GROUP | Icelandic Glacial

rolling2

Interscope-Geffen-A&M and Icelandic Glacial partnered to promote The Rolling Stones’ “No Filter Tour” in Europe. The bottled water brand was the official water of the tour and provided water for the band and crew of 75 people. Additionally, Icelandic Glacial sponsored a contest to send one fan and a friend from the U.S. to the October 22 show in Paris. Read more…


BLADE RUNNER 2049 | Johnnie Walker

BLADERUNNER2049_JW

Warner Bros. Pictures and Johnnie Walker teamed up to celebrate the theatrical release of BLADE RUNNER 2049 with a limited edition Scotch Whisky. The Johnnie Walker Black Label The Director’s Cut whiskey was created by Master Blender Jim Beveridge in collaboration with filmmaker Denis Villeneuve and was packaged in a futuristic bottle as a nod to the period in which the film is set. Read more…


Want to see more partnerships like these? Access the full database and upgrade to VIP!

WCA-10312_BPM_VIPMI_R06_JB05

  • Track 8,700+ successful partnerships and feature your own
  • View 1,200+ current and past Promotional TV Spots
  • Browse 1,000+ Marketing Opportunities
  • Contact and connect with nearly 5,000 Marketing Professionals

On behalf of the team at The L.A. Office, we’re glad you’re here and will see you next time!