5 Summer Blockbusters and the Partnerships That Made Them Stand Out

Every summer brings big box office excitement, and this summer hasn’t disappointed. Out of all the recent hits, these five not only delivered great box office results, they also featured unique partnerships, which are all tracked on MarketingPartnerships.com. Take a look at some of the stand-outs, and their corresponding partnership examples, and hopefully they will provide inspiration for your next partnerships, too!

WONDER WOMAN (Warner Bros.)

WonderWoman_artWonder Woman was first introduced to fans in DC’s Batman v Superman: Dawn of Justice and returned on her own June 2 to dominate the box office, along with seven complementing partnerships. With two straight weeks at the #1 spot, it’s no surprise there is a sequel the works, and we will be on the lookout for those partnerships, too. For this movie, we felt the PayPal union offered something new and different. Details here.


CARS 3 (Disney/Pixar)

Cars 3 - artCARS 3 debuted in theaters in the US on June 16 with an all-new story that contained the heart and emotion of the original film. With its #1 spot in the box office on opening weekend, the movie’s eight partnerships included top brands, and although they all had unique elements, the one that stood out was Coppertone, which included a fun experiential component. Read all about it here.


TRANSFORMERS: THE LAST KNIGHT (Paramount Pictures)

Transformers artThe $3.8B movie franchise and consumer products powerhouse, TRANSFORMERS: THE LAST KNIGHT, hit theaters June 21, bringing director Michael Bay’s epic robot battle sequences with favorite autobot characters, Optimus Prime and Bumblebee, alongside Mark Wahlberg. Also boasting eight partnerships spanning a variety of brands, details on the multifaceted one with SONIC Drive-In can be found here.


DESPICABLE ME 3 (Illumination/Universal Pictures)

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On June 30, the team who created the biggest animated hits of 2013 and 2015, DESPICABLE ME 2 and MINIONS, returned to continue the adventures of Gru, Lucy, their adorable daughters and the Minions. The whopping 10 diverse partnerships extended the reach of the lovable characters, and while most were with very recognizable names, a very clever example was with DNA testing and ancestry exploration site, 23andMe. Learn more.


SPIDER-MAN: HOMECOMING (Sony Pictures)

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After the new Spider-Man first appeared in Marvel’s Cinematic Universe (MCU)’s Avengers, Sony Pictures Entertainment released the next installment of its $4 billion Spider-Man franchise July 7, topping the box office during its opening weekend. Ushering eight notable partners, the feel-good alliance with Goodwill had some great elements. Check it out here.


With a combined total of 42 partnerships between these five films, you can see why it was hard to choose one for each. Worry not, for you can see all the rest, along with 1,000s of great partnerships on MarketingPartnerships.com. If you don’t already have a profile, it’s easy to set one up.

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Doritos rocks out to GUARDIANS OF THE GALAXY VOL. 2 soundtrack; The PROPERTY BROTHERS have a DIY Ditty for every genre.

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QUICK READ: Doritos offers GUARDIANS OF THE GALAXY VOL. 2 fans thousands of prizes with the “Choose Your Guardian” promotion and giveaway.  The snack brand also made limited-edition Doritos bags with a built-in cassette replica that plays the GUARDIANS OF THE GALAXY VOL. 2 soundtrack.

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QUICK READ: HGTV’s THE PROPERTY BROTHERS partners with Esurance  to rhyme and dance through home and auto DIY hacks, tips and tricks with a series of DIY Ditties.

DIG DEEPER:  For more information on Marvel’s GUARDIANS OF THE GALAXY VOL. 2 and Doritos, HGTV’s THE PROPERTY BROTHERS and Esurance or nearly 8,000 other partnerships, visit MarketingPartnerships.com. Depending on your membership level, details about this partnership may only be available for this week. If you are a VIP Member, you have unlimited access to this partnership (and thousands more) anytime, anywhere.  Only on:

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Marvel’s Thor returns to theaters with THOR: RAGNAROK November 2017

thor-3QUICK READ: The hammer-wielding god of thunder and fellow Asgardians return to theaters November 2017. As the latest installment of the THOR franchise, and the 17th film installment of the Marvel Cinematic Universe, THOR: RAGNAROK is sure to bring plenty of partnership opportunities for a wide array of brands.

DIG DEEPER:  For more information on THOR: RAGNAROK or over 1000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz