Have you seen these action-packed partnerships?

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QUICK READ: Warner Bros. Pictures and McDonald’s partnered for an action-themed happy meal to support the release of THE LEGO NINJAGO MOVIE. Fans received one of six film-themed toys, which could each be scanned for McPlay Power and unlock games on smartphones and tablets, and a Kids Go Free voucher redeemable at LEGOLAND Resorts and LEGOLAND Discovery Centers throughout the country.

 

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QUICK READ: Warner Bros. Interactive Entertainment teamed up with Xbox and Totino’s to promote the release of MIDDLE-EARTH: SHADOW OF WAR with a pre-launch program that offered fans the chance to win one of 30 grand prize packs that included an Xbox One S console, controller, tee-shirt and MIDDLE-EARTH: SHADOW OF WAR Game code.

DIG DEEPER:  Learn more about Warner Bros. Pictures’ THE LEGO NINJAGO MOVIE & McDonald’s, Warner Bros. Interactive Entertainment’s INJUSTICE 2 & Simple Mobile and Samsung or over 8,500 other partnership programs at: MarketingPartnerships.com:

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MARKETING OPPORTUNITIES: Paramount’s DADDY’S HOME 2 and CBS’ THE BIG BANG THEORY

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QUICK READ: After earning $240 Million globally with the first film, DADDY’S HOME, Sean Anders is back writing and directing with Will Ferrell and Adam McKay producing. With Will Ferrel (Brad) and Mark Wahlberg (Dusty) have returned with their dynamic comedic blend, and new additions of John Lithgow and Mel Gibson as the grandfathers, expect plenty of engaging partnership opportunities.

 

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QUICK READ: CBS’s story of two Mensa-fied best friends and roommates Leonard and Sheldon, THE BIG BANG THEORY has consistently ranked at the top of the prime time ratings charts since its debut. Now in its 10th season, THE BIG BANG THEORY is sure to offer several partnership opportunities to a wide array of brands.

DIG DEEPER:  Learn how your brand can partner with Paramount Pictures’ DADDY’S HOME 2, CBS’ THE BIG BANG THEORY or over 1,000 other properties at: MarketingPartnerships.com:

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5 Summer Blockbusters and the Partnerships That Made Them Stand Out

Every summer brings big box office excitement, and this summer hasn’t disappointed. Out of all the recent hits, these five not only delivered great box office results, they also featured unique partnerships, which are all tracked on MarketingPartnerships.com. Take a look at some of the stand-outs, and their corresponding partnership examples, and hopefully they will provide inspiration for your next partnerships, too!

WONDER WOMAN (Warner Bros.)

WonderWoman_artWonder Woman was first introduced to fans in DC’s Batman v Superman: Dawn of Justice and returned on her own June 2 to dominate the box office, along with seven complementing partnerships. With two straight weeks at the #1 spot, it’s no surprise there is a sequel the works, and we will be on the lookout for those partnerships, too. For this movie, we felt the PayPal union offered something new and different. Details here.


CARS 3 (Disney/Pixar)

Cars 3 - artCARS 3 debuted in theaters in the US on June 16 with an all-new story that contained the heart and emotion of the original film. With its #1 spot in the box office on opening weekend, the movie’s eight partnerships included top brands, and although they all had unique elements, the one that stood out was Coppertone, which included a fun experiential component. Read all about it here.


TRANSFORMERS: THE LAST KNIGHT (Paramount Pictures)

Transformers artThe $3.8B movie franchise and consumer products powerhouse, TRANSFORMERS: THE LAST KNIGHT, hit theaters June 21, bringing director Michael Bay’s epic robot battle sequences with favorite autobot characters, Optimus Prime and Bumblebee, alongside Mark Wahlberg. Also boasting eight partnerships spanning a variety of brands, details on the multifaceted one with SONIC Drive-In can be found here.


DESPICABLE ME 3 (Illumination/Universal Pictures)

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On June 30, the team who created the biggest animated hits of 2013 and 2015, DESPICABLE ME 2 and MINIONS, returned to continue the adventures of Gru, Lucy, their adorable daughters and the Minions. The whopping 10 diverse partnerships extended the reach of the lovable characters, and while most were with very recognizable names, a very clever example was with DNA testing and ancestry exploration site, 23andMe. Learn more.


SPIDER-MAN: HOMECOMING (Sony Pictures)

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After the new Spider-Man first appeared in Marvel’s Cinematic Universe (MCU)’s Avengers, Sony Pictures Entertainment released the next installment of its $4 billion Spider-Man franchise July 7, topping the box office during its opening weekend. Ushering eight notable partners, the feel-good alliance with Goodwill had some great elements. Check it out here.


With a combined total of 42 partnerships between these five films, you can see why it was hard to choose one for each. Worry not, for you can see all the rest, along with 1,000s of great partnerships on MarketingPartnerships.com. If you don’t already have a profile, it’s easy to set one up.

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