10 Marketing Partnerships We Love to Talk About

In celebration of Valentine’s Day and the month dedicated to relationships, we wanted to put together a list of marketing partnerships we love at The L.A. Office. Here’s just ten out of the 200+ partnerships that were born at our events!


Proposal A.

1. Green Giant | Macy’s

Through a networking event, Green Giant started a conversation with Macy’s that put the Green Giant into the MACY’S THANKSGIVING DAY PARADE in 2017. Learn more about this promotion here.


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2. Paramount | Acer

Sharing marketing objectives with 150 creative minds leads to some great partnerships!  As Acer discussed their marketing initiatives, Paramount execs went “Beyond Limits” on a partnership with STAR TREK INTO DARKNESS. Consumers could pre-order the Aspire Touch Notebook and receive a STAR TREK Video Game download. Learn more here.


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3. PlayMonster | The Ellen Show

It was a chance meeting where PlayMonster and Telepictures realized that playing the “5 SECOND RULE” game on ELLEN would turn the game into an instant success. Read more about this partnership here.


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4. DreamWorks Animation TV | Denny’s

During a RoadShow Snapshot, DreamWorks introduced their key initiatives to the attendees and Denny’s jumped onboard to promote their “Kids’ Eat Free” Tuesdays.  Kids menus featured new and familiar characters from the Netflix series, DINOTRUX, along with MR. PEABODY & SHERMAN and HOME. Learn more here.


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5. T-Mobile | Chipotle

After presenting at the event, T-Mobile connected with Chipotle and a T-Mobile Tuesday deal was brokered. Chipotle offered free chips & guac among other tasty prizes.


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6. VH1 Save the Music Foundation | Cost Plus World Market

VH1 Save the Music Foundation and Cost Plus World Market teamed up to celebrate the power of music. World market hosted student musicians in select stores to spread cheer to customers during the holiday season. Read more here.


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7. McDonald’s | Delta Vacations

You never know who you are sitting next to… Delta Vacations met a representative from McDonald’s and a partnership to promote the annual McDonald’s MONOPOLY game was born with prize fulfillment as part of one of their largest prize pools ever. Read more here.


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8. Merlin Entertainments | Target

One of the first partnership born from our first event in 2006, we were thrilled to hear that Target and Madam Tussaud’s connected to bring Target’s mascot, Bullseye, into the New York location of Madam Tussaud’s. Read more about this partnership here.


9. Universal Parks and Resorts | Jel Sert

Universal Parks and Resorts teamed up with Jel Sert’s Fla-Vor-Ice brand to celebrate #BIGFLAVORICEFUN and the chance to win one of two grand prize trips for four to Universal Studios Hollywood or Universal Orlando Resort. Learn more about this partnership here.


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10. Universal Music Group | Marriott Rewards

Marriott International and Universal Music Group connected and launched one of our biggest event success stories. The partnership included exclusive performances by established and emerging recording artists, branded video series, social content, music downloads, ticket offers and more. Read more here.


Bonus! Because we’re so proud of our attendees’ success, here’s one more:

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True Value | Anne Groben & Associates

Anne Groben and Associates helped create a partnership between True Value and YouTube Influencers Chris Salamone and Johnny Brooke for True Value’s ‘Man Cave Promotion.’ Both influencers created a sponsored video creating man cave essentials that can be built by True Value’s products. Learn more here.


Make a Connection and Find Your Next Partner with $100 Off a VIP Membership!

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In celebration of Valentine’s Day and the month dedicated to relationships, we’re pleased to extend 20% off your first year when you upgrade to a VIP Membership on MarketingPartnerships.com. Take advantage and upgrade today using code VIPLOVE to unlock your future partnerships! This offer is only good on new upgrades through February 28th.

On behalf of the team at The L.A. Office, thanks for reading and we’ll see you next time!

5 Automotive Partnerships Driving the Partnership Industry

The automotive industry is one of the most sought after collaborators for marketing partnerships. Between vehicles and a variety of automotive services, there’s no shortage of brands and categories to create unique and innovative promotions…many of which are backed by significant media. Here are 5 automotive partnerships that caught our eye.

BABY DRIVER | Subaru

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Sony Pictures Entertainment and Subaru partnered to celebrate the release of Baby Driver. The new Subaru WRX was prominently featured in the film being driven by the main character. Read more…


CHESAPEAKE SHORES | Ford

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Crown Media Family Networks and Ford teamed up to promote the Hallmark Channel original television series, Chesapeake Shores with a sweepstakes. As part of their “Ford Warriors in Pink” association, the “Good Days at the Shore” giveaway offered fans the chance to win a Grand Prize consisting of a 2017 Ford Edge sport utility vehicle with custom Ford Warriors in Pink graphics. Read more…


INTERSCOPE | GEFFEN | A&M | HONDA

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Interscope Records and Honda teamed up to promote OneRepublic with a sweepstakes. Fans could participate via online entry form for the chance to win prizes including a 2017 Honda Civic of the winner’s choice, a flyaway trip to Europe and a OneRepublic customized Honda Rebel Motorcycle. Read more…


TRANSFORMERS: THE LAST NIGHT | Valvoline

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Paramount Pictures and Valvoline partnered to promote the release of Transformers: The Last Knight. The partnership spanned global business units with launch support in over 60,000 retail outlets in over 30 countries. Advertising campaign elements included a national TV and radio spot, in-store POS, digital social assets and print. Read more…


CARS 3 | Autotrader.com

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Walt Disney Studios partnered with Autotrader.com to promote the release of CARS 3 with a digital and TV ad. The 30-second cross-promotional effort centered on the concept that, like the characters in the movie, each car has a different personality and Autotrader.com lets you tailor your search for the right fit. Read more…


View these and thousands other partnerships by upgrading to a VIP membership on MarketingPartnerships.com!

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  • Track 8,600+ successful partnerships and feature your own
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MARKETING OPPORTUNITIES: Paramount’s DADDY’S HOME 2 and CBS’ THE BIG BANG THEORY

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QUICK READ: After earning $240 Million globally with the first film, DADDY’S HOME, Sean Anders is back writing and directing with Will Ferrell and Adam McKay producing. With Will Ferrel (Brad) and Mark Wahlberg (Dusty) have returned with their dynamic comedic blend, and new additions of John Lithgow and Mel Gibson as the grandfathers, expect plenty of engaging partnership opportunities.

 

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QUICK READ: CBS’s story of two Mensa-fied best friends and roommates Leonard and Sheldon, THE BIG BANG THEORY has consistently ranked at the top of the prime time ratings charts since its debut. Now in its 10th season, THE BIG BANG THEORY is sure to offer several partnership opportunities to a wide array of brands.

DIG DEEPER:  Learn how your brand can partner with Paramount Pictures’ DADDY’S HOME 2, CBS’ THE BIG BANG THEORY or over 1,000 other properties at: MarketingPartnerships.com:

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