75 Entertainment Partnerships in 30 days… Here’s a top-line of some of the movie partnerships so far.

Less than 30 days into Summer and we have already tracked (and added) over 75 entertainment promotions to the MarketingPartnerships.com partnership database. This Summer is going to be a record breaker for the partnership community.  

Ever since JAWS created the idea of the Summer Movie Blockbuster, brands have been bringing their consumers closer to these movies through marketing partnerships and promotions. Here are 6 partnerships kick-starting the Summer for Marvel’s GUARDIANS OF THE GALAXY 2: VOLUME 2, Paramount’s BAYWATCH and Disney’s PIRATES OF THE CARIBBEAN; DEAD MEN TELL NO TALES.

GUARDIANS OF THE GALAXY: VOLUME 2

Doritos:

Marvel Entertainment also got together with Doritos for the “Choose Your Guardian” promotion and giveaway that celebrated the release of GUARDIANS OF THE GALAXY VOL. 2 in theaters.

Fans could visit a webpage and select one of the five Guardians of the Galaxy to begin their Doritos adventure. After doing so, they could use the code on specially marked Doritos products for a given amount of entries on the website. Each Guardian selected had a number of different prizes for entrants to win.

As more codes were entered per Guardian chosen, more and more valuable prizes were unlocked to win. Some of the grand prizes included trips to Las Vegas, a music festival in Chicago, studio tours, a Ninja Warrior experience, a trip to San Francisco, a Treesort Experience and more.

The partnership also included six exclusive character-focused mini featurettes.  Click here for more information.

Geico:

To support the release of GUARDIANS OF THE GALAXY VOL. 2, Marvel and Geico teamed up for a cross-promotional ad. The digital and TV spot featured the insurance company’s fan-favorite mascot Gecko teaming up with one of the characters from the film to save customers money on car insurance.  Click on the above image for more information!


 

BAYWATCH

Sprint:

Paramount Pictures and Sprint partnered to celebrate the theatrical release of BAYWATCH. The promotion included a television spot in which Sprint introduces the “Unlimited Lifeguard”, promoting the wireless carrier’s unlimited plans with themes of the film.

Watch the TV Spots online in the MarketingPartnerships.com Screening Room or click here for details on the partnership!

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Under Amour

Paramount Pictures also partnered with Under Armour teamed up for a multi-faceted partnership to promote the theatrical release of BAYWATCH. The partnership included a new line of film-inspired apparel, which included swimwear as well as men’s and women’s tee-shirts.

Additionally, the athletic wear brand created the “Under Armour + BAYWATCH Challenge” for its mapmyfitness mobile app. Users who logged 20 workouts between April 30, 2017 and May 31, 2017, were eligible to win a trip for two to Santa Monica, CA. Workout durations could not be less than 20-minutes and could not exceed four-hours, with a maximum of two qualified workouts per day. The app awarded users for reaching various milestones throughout the challenge including the first and tenth workout.

One user was randomly selected to receive the grand prize which consisted of a three-night trip for two to Santa Monica, a Pacific Ocean sunset dinner cruise and $500 spending money.


It’s going to be a Blockbuster Summer for entertainment partnerships!!

And if you are a VIP Member on MarketingPartnerships.com, you can view all of these additional partnership activities.  Just log in and start clicking away.  If you are not a VIP Member, you need to see what you are missing!  Each partnership includes information about the partnership, timing and a sample of the creative activation involved.  If there are TV Spots, you can find these spots on the site as well.  By the way, VIP Membership is only $495/year!

ALIEN: COVENANT | Audi (20th Century Fox/Theatrical)
CANDY CRUSH | Moschino (King/Gaming)
CAPTAIN UNDERPANTS: THE FIRST EPIC MOVIE | Scholastic, Sun-Maid, Tampico (AARP/Non-profit)
CARS 3 | Autotrader.com (Walt Disney Studios/Theatrical)
CHILDREN’S MIRACLE NETWORK | Costco (Children’s Miracle Network Hospital/Non-Profit)
CHRIS JANSON | Waffle House (Warner Music Nashville/Music)
CMT AWARDS | Havertys (CMT/Location Based Entertainment)
DIARY OF A WIMPY KID: THE LONG HAUL | Color Me Mine, Six Flags, TCBY (20th Century Fox/Theatrical)
DESPICABLE ME 3 | Kellogg’s, Tic-Tacs (Universal Pictures/Theatrical)
KING ARTHUR: LEGEND OF THE SWORD | Men’s Health, UberEATS, VisitBritain, Wahoo’s Fish Taco
KINGSMAN: THE GOLDEN CIRCLE | Old Forester Bourbon (20th Century Fox/Beverage)
LEGOLAND | Extended Stay America (Merlin Entertainments/Location-Based Entertainment)
MARIO KART 8 DELUXE | McDonald’s (Nintendo of America/Gaming)
OTTER POPS | LA Zoo, OKC Zoo (The Jel Sert Company/Brand)
PLAYBOY | Indian Motorcycle (Playboy Enterprises/Brand)
TALBOTS SUMMER BOOK CLUB | Talbots (Penguin Random House/Brand)
SNATCHED | Moovit, Palm Beach Tan, Rue La La, Schofferhofer Grapefruit  (20th Century Fox/Theatrical)
WONDER WOMAN | Cold Stone Creamery, Dr Pepper, Pinkberry (Warner Bros. Pictures/Theatrical)

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PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES

B&G Foods/Pirates Booty

In conjunction with the debut of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES in theaters, Walt Disney Studios and Pirates Booty teamed up for a partnership inspired by the film.

The program featured custom “Pirates”-themed packaging for the Pirate’s Booty brands as well as a number of activities and adventures inspired by the film.

On the Pirate’s Booty website and social media channels, these activities promoted by the hashtag “#piratesbooty” included arts and crafts, special recipes and more.

Dave and Busters

Walt Disney Studios also tied in with Dave & Buster’s to celebrate the release of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES. Customers could play three movie themed games, Disney Crossy Road, Treasure Quest, and Deadstorm Pirates for free with the same day purchase or reload of a $10 Power Card.  Check out the TV Spot as well!


On behalf of the team at The L.A. Office, thanks for reading.

We’re excited about the Summer and looking forward to keeping you connected to the activities hitting the partnership marketing community.  Be sure to check out MarketingPartnerships.com as this summer of blockbuster marketing continues!

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Upgrade to VIP and don’t miss the next big thing!   VIP Membership on MarketingPartnerships.com is only $495 per year and it provides unlimited access to the properties, people, partnerships driving the entertainment marketing community!

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  • Track 8,000+ successful partnerships and feature your own
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Thanks for reading and have a great Summer!

 

8 Things We’re Excited to Check Out at the 2017 Licensing Show

As the largest brand, character and art marketplace tradeshow, the Licensing Show offers great insight into the players and trends that drive the $251.7 billion licensing business. More than 400 exhibitors representing over 5,000 brands from 65+ countries will gather in Las Vegas next week for the “largest, most diverse collection of properties and brands available for licensing worldwide.” 1

At the show, you can see which brands and characters will be in demand in the next 18-24 months in order to get a head start on your brand planning. With so much to experience, we’ve pin-pointed 8 things we are looking forward to seeing that you shouldn’t miss if you plan to attend. Don’t worry, if you are unable to attend, we’ll provide a post-show recap!


Activision Blizzard

 Activision

Known primarily for record-breaking video game releases, Activision Blizzard (CALL OF DUTY, SKYLANDER, WORLD OF WARCRAFT+) is quickly growing to become a global entertainment force. With recent King Digital Entertainment (CANDY CRUSH, PET RESCUE+) and Major League Gaming (e-sports) acquisitions; its studio division set to develop original film and TV series based on games; and various planned brand licensing and consumer products expansions, they will surely have quite a buzz at the show. To see more information on SKYLANDERS, CALL OF DUTY and other gaming opportunities for your brand, hit up our Properties section here.


Food and Beverage Brands

FoodBev

Familiar brands like Coca-Cola, Kellogg’s, Mars, McDonald’s, Pepsi Co., Welch’s and many more will be “finding new life with licensing deals” according to the folks at LIMA. We are excited to see what these family-friendly food and beverage names have in store, along with more adult-geared ones, like Budweiser, Campari (kicking off Negroni Week shortly after in June) and Corona, to name a few. If you work at, or with, food and beverage brands, check out hundreds of properties that can help companies like these forge creative ways to connect with consumers, here.


Marvel Entertainment

Marvel

With a library of over 8,000 characters built over more than 70 years of comic book publishing, Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies. Following years of smash hits, Marvel Entertainment’s 2017/2018 slate is once again full of theatrical and television opportunities that could be perfect for so many brands. Recent Marvel releases like GUARDIANS OF THE GALAXY VOL. 2, and CAPTAIN AMERICA: CIVIL WAR partnered with a host of great names including Doritos, Yoplait, Dairy Queen, Lamborghini, MasterCard and many more. To learn more, click this link.


Nintendo 

Nintendo

Nintendo’s latest “hybrid” console, Nintendo Switch, was unveiled in October 2016, released worldwide on March 3, 2017, and the frenzy continues. Designed as a home console that can also be detached and used on the go, it launched alongside the release of critically acclaimed “The Legend of Zelda: Breath of the Wild” worldwide, making it the fastest-selling home console in its history. In addition to releasing the Switch, Nintendo has participated in some creative partnerships recently with McDonalds, Southwest Airlines and Uniqlo, to name a few, and we can’t wait to see what’s next! Details on the Switch, as well as these partnerships can be found here.


Paramount 

Paramount_Pictures

The internet is abuzz about TRANSFORMERS: THE LAST KNIGHT, debuting this summer, and in addition to that hit franchise, we are excited to see updates on upcoming theatrical releases including highly anticipated sequels, like MISSION IMPOSSIBLE 6, DADDY’S HOME 2, BUMBLEBEE, as well as AMUSEMENT PARK, an original 3D animated adventure, among many others. Click on this link to get the details on these and their other releases.


Sony Pictures 

Sony_Pictures

Sony Pictures’ recent franchises (Ghostbusters and The Smurfs) saw several partnerships in the marketplace. In addition to highly anticipated sequels to Jumanji and Hotel Transylvania franchises we are excited to learn more about, they are releasing The Emoji Movie, a new, animated film that will bring to life characters inside smartphones this summer, and Peter Rabbit, a live-action/CG movie based on the beloved children’s’ book series next year. Hear more about these opportunities directly from the source, as they recently profiled them in their RoadShow presentation viewable here.


 Universal Pictures

Universal_Pictures1

After recent animated hits like TROLLS (DreamWorks), SING (with Illumination) and THE BOSS BABY (DreamWorks), Universal broke box office records with the (non-animated) eighth installment of the FAST AND FURIOUS franchise (THE FATE OF THE FURIOUS). They’re sure to keep the streak going with their upcoming slate, including great partnership opportunities like: THE MUMMY, DESPICABLE ME 3, PITCH PERFECT 3, JURASSIC WORLD SEQUEL, HOW THE GRINCH STOLE CHRISTMAS and more. Check out if these and other properties fit your brand here.


Walt Disney Studios

Walt_Disney_Studios

The beyond-iconic studio and entertainment behemoth is sure to make a splash with its entertainment showcase. We are excited to see them promote their upcoming slate, including COCO, A WRINKLE IN TIME, sequels like THE INCREDIBLES 2, TOY STORY 4, FROZEN 2, a host of live action remakes of beloved animated films, and of course, two STAR WARS movies that fans are sure to line up around the corner for. To take these all in, head over to their page here.


Hope to see you there, or back here for the post-show recap! On behalf of the team at The L.A. Office, thanks for reading.

Stay tuned as we bring you more posts about the partnership marketing community.

And for more information on these and over 1,000 other partnership marketing opportunities, visit MarketingPartnerships.com:mpn_4in_horz

Still not enough? Unlock the full database by upgrading to VIP!

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  • Track 8,000+ successful partnerships and feature your own
  • View 1,100+ current and past Promotional TV Spots
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1 Source: License Global, May 2017

2017/2018 Outlook: 8 movies that could lead your brand to the next big partnership

The upcoming slate of theatrical releases is going to pack a punch starting this summer and continuing through 2018. There are over 1,000 movies, TV shows, gaming and music options available on MarketingPartnerships.com but here’s a list of 8 sizzling titles you should follow as you create your 2017/2018 marketing plans.

2017

transformers_the_last_knightIt’s hard to top a $3.8B franchise! Based on the Transformers toy line and in its fifth (and final) installment, Paramount’s TRANSFORMERS: THE LAST KNIGHT will bringback epic robot battles, larger-than-life visual effects and Optimus Prime at the end of June.

 

spiderman_homecomingHighly-anticipated fan-favorite franchise (try saying that five times!) SPIDER-MAN: HOMECOMING will be the second reboot of the $4B Spider-Man franchise and the sixteenth film of the Marvel Cinematic Universe, released by Sony Pictures. Hitting theaters this July, it will build upon CAPTAIN AMERICA: CIVIL WAR characters Peter Parker and Tony Stark.

 

kingsman_the_golden_circleFollowing the breakout comic book-based spy hit KINGSMAN: THE SECRE
T SERVICE, 20th Century Fox will add a transcontinental spin and all-star cast to KINGSMAN: THE GOLDEN CIRCLE when it introduces American counterparts into the action in early October.

 

While everyone is excited for the next installment of cultural phenomenon STAR WARS: THE LAST JEDI, it’s not the only movie coming out next holiday.  Here’s a look at a couple Holiday 2017 films:

 

pitch_perfect_3Fans will be ready to have a Merry Pitchmas as Universal Pictures’ PITCH PERFECT 3, the follow-up to summer 2015’s blockbuster sequel, hits theaters just in time for the holidays in late December. The eagerly awaited next chapter promises a returning cast and musical laughs.

 

ferdinandSwitching gears to a popular childhood novel brought to life in 3D computer animation, Blue Sky/20th Century Fox Animation’s FERDINAND will follow a pacifist bull, who prefers smelling flowers to fighting, on a comedic adventure for families in late December.

 

2018

fiftyshadesfreedbwKicking off the year in a saucier fashion, the third chapter of the “Fifty Shades” phenomenon brings Universal Pictures’ FIFTY SHADES FREED, which will continue events from FIFTY SHADES DARKER for a sizzling Valentine’s Day mid-Febuary.

 

Nothing says Spring like sci-fi! Warner Bros.’s READY PLAYER ONE is based on a best-selling novel full of pop-culture and centered around a futuristic virtual treasure hunt. Directed by Steven Spielberg, the film promises adventure and will be released at the end of March.

 

avengers_infinity_war_part1newerAppealing to Marvel Comics superhero enthusiasts, AVENGERS: INFINITY WAR PART 1, builds upon the popular AVENGERS stories. Iron Man (Robert Downey Jr.), Thor (Chris Hemsworth) and the rest of the team will return to battle the evil Thanos (Josh Brolin) in early May.

 

If we had to pick a theme for this round up, it would be ACTION, ACTION, ACTION! Stay tuned as we track more must-follow titles in 2018 and beyond.

Find out more about these movies and over 1,000 other marketing opportunities, visit:mpn_4in_horz